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Jobs at Yoga Bar (Sprout Life Foods) (Now Hiring) — 6 open

Yoga Bar (Sprout Life Foods) logoYoga Bar (Sprout Life Foods)

Brand Partnerships, Events & Communities Manager

Bengaluru, Karnataka, India · On-site

Mid level$35M raised

<p style="color: rgb(0, 0, 0); font-family: ">Brand Partnerships, Events &amp; Communities Manager</p><p style="color: rgb(0, 0, 0); font-family: ">Bengaluru, Karnataka · Full-time · 2-4 years of experience ·</p><p style…

Skills: Brand Partnerships, Event Management, Community Marketing, Partnership Negotiation, Consumer Activations

Yoga Bar (Sprout Life Foods) logoYoga Bar (Sprout Life Foods)

Performance Marketing Intern

Bengaluru, Karnataka, India · On-site

Entry level$35M raised

<div><span dir="ltr"><span style="font-family: -apple-system, BlinkMacSystemFont, ;"><p style="margin-left:-.25pt;"><strong>Who we are</strong></p><p style="margin-left:-.25pt;">We are a Bangalore based health-food brand…

Skills: Digital Marketing, Campaign Analysis, Competitor Analysis, Microsoft Excel, Data Interpretation

Yoga Bar (Sprout Life Foods) logoYoga Bar (Sprout Life Foods)

Assistant Area Sales Manager(Andhra Pradesh)

Bengaluru, Karnataka, India · On-site

Mid level$35M raised

<div><strong>Area Sales Manager – Modern Trade (Andhra Pradesh)</strong></div><div><strong>About Us</strong></div><div>YogaBar, now a part of ITC Limited, is one of India’s leading nutrition-led food brands headquartered…

Skills: Modern Trade Management, Relationship Management, Sales Execution, Account Management, Business Acumen

Yoga Bar (Sprout Life Foods) logoYoga Bar (Sprout Life Foods)

Assistant Manager Quality (Tumkur)

Bengaluru, Karnataka, India · On-site

Mid level$35M raised

<p style="line-height:normal; "><strong>Who We Are</strong></p><p style="line-height:normal; "><strong> </strong></p><p style="line-height:normal; ">We are a Bangalore based health-food brand. We are one of the most reco…

Skills: Quality Control, Quality Assurance, Auditing, Compliance, Problem Solving

Yoga Bar (Sprout Life Foods) logoYoga Bar (Sprout Life Foods)

Lead Marketplaces

Bengaluru, Karnataka, India · On-site

Senior$35M raised

<p dir="ltr">You’ll be leading our business on marketplaces -- Amazon, Flipkart, etc. These are a significant part of our business</p><p><br></p><p dir="ltr">Your primary KPIs would be revenue metrics across the e-commer…

Skills: Marketplace Management, Revenue Growth, PnL Management, Digital Marketing, Inventory Management

Yoga Bar (Sprout Life Foods) logoYoga Bar (Sprout Life Foods)

Lead Marketplaces

Bengaluru, Karnataka, India · On-site

Senior$35M raised

<p dir="ltr">You’ll be leading our business on marketplaces -- Amazon, Flipkart, etc. These are a significant part of our business</p><p><br></p><p dir="ltr">Your primary KPIs would be revenue metrics across the e-commer…

Skills: Marketplace Management, Revenue Growth, PnL Management, Digital Marketing, Inventory Management

Yoga Bar (Sprout Life Foods) logo

Brand Partnerships, Events & Communities Manager

Yoga Bar (Sprout Life Foods)

Bengaluru, Karnataka, India • On-site

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  • Full-time
  • Posted 3d ago
  • ~40 hrs/week

Responsibilities

Build and manage a network of fitness and sports community partnerships to drive brand affinity and visibility. Design and execute on-ground consumer activations and community-building initiatives across various physical and digital channels.

Requirements

Requires 2-4 years of experience in brand activations or community marketing, preferably within the FMCG or fitness sectors. Must be highly organized, commercially sharp, and willing to travel for event coordination.

Full job description

Brand Partnerships, Events & Communities Manager

Bengaluru, Karnataka · Full-time · 2-4 years of experience ·

Yogabar, now a part of ITC, is one of India’s leading health food brands, known for making high-protein, clean-label nutrition accessible and enjoyable. With a strong focus on innovation and consumer-first thinking, we’re redefining everyday food choices across categories.

About the Role

Yogabar is a brand that lives in fitness studios, marathon starting lines, college cafeterias, and airport lounges — not just on shelves. This role is for someone who understands that the most powerful brand moments happen in the real world, and who can build and run the network that makes those moments happen at scale.

As our Brand Partnerships, Events & Communities Manager, you'll be the person who builds communities that create genuine affinity for the brand.

What You'll Own

Fitness & Sports Community Partnerships

• Build and manage a network of partnerships with run clubs, gyms, yoga studios, marathons, cycling communities, and other fitness-first spaces

• Negotiate barter and paid partnership deals — product placements, co-branded events, sampling, and brand visibility

• Track ROI of each partnership category; double down on what builds brand love

On-Ground Consumer Activations

• Bring alive the brand experience for the consumer by ensuring end-to-end design & implementation of activation programs across channels

• Work closely with the Institutional Sales team to activate Yogabar brand presence in airports, cafes, airlines, corporate campuses, and vending machine networks

• Plan and execute our presence at college fests, cultural events, and youth-focused platforms

• Build a campus ambassador program to drive trial and word-of-mouth

• Own event logistics end to end: stall design, sampling quantities, team coordination, and post-event reporting

Community Building

• Develop and manage online and offline communities of Yogabar loyalists — from WhatsApp communities to fitness groups

• Work with the social media team to turn community moments into shareable content

What We're Looking For

• 2-4 years in brand activations, partnerships, events, or community marketing — ideally in FMCG, sports, food & beverage, or fitness

• Proven experience managing partnership negotiations and activation logistics

• Highly organized with the ability to run multiple partnerships simultaneously

• Comfortable on the road — this role requires travel for events and partner visits

• Commercially sharp — you understand the difference between vanity partnerships and ones that actually drive business or build the brand

Related keywords

FMCGBrand ActivationsCommunity BuildingProduct PlacementCo-branded EventsSamplingCampus MarketingFitness CommunitiesSports PartnershipsInstitutional SalesBrand ExperienceROI AnalysisEvent LogisticsYouth MarketingHealth Food Industry

About Yoga Bar (Sprout Life Foods)

LinkedInVisit site

We make packaged food with clean ingredients and honest labels.

Industry
Manufacturing
Company size
51-200 employees
Founded
2015
Headquarters
Bangalore, Karnataka
LinkedIn followers
25,345
Total funding
$35M

We are a Bangalore based health-food brand. Our mission is to make the country eat healthier. We've grown exponentially since we started in 2015. We are one of the most recognised health-food brands in the country. We believe in honest food labels and balanced nutrition. We take the harder route and make our products tasty without loading them up with junk ingredients. We do it because we all truly believe in our mission. We have an aggressive, fast-paced, and mission oriented culture. We promise significant autonomy and room for experimenting. Our culture is centered on respect, innovation and growth. The company is founded by sisters Anindita and Suhasini Sampath (LBS, Wharton, IIM-C, and BITS Pilani). Yogabars has been nominated has one of the top women-led startups in the country by various publications. We are venture-capital funded. Our institutional investors include SAIF Parters and Fireside Ventures. We also have several distinguished industry leaders as investors or active members on our board. Come join us in our mission: Making India eat healthier!

Offices: Bangalore, Karnataka, IN

Health CareFitnessWellness
View all jobs at Yoga Bar (Sprout Life Foods)

About Yoga Bar (Sprout Life Foods)

LinkedInVisit site

We make packaged food with clean ingredients and honest labels.

Industry
Manufacturing
Company size
51-200 employees
Founded
2015
Headquarters
Bangalore, Karnataka
LinkedIn followers
25,345
Total funding
$35M

We are a Bangalore based health-food brand. Our mission is to make the country eat healthier. We've grown exponentially since we started in 2015. We are one of the most recognised health-food brands in the country. We believe in honest food labels and balanced nutrition. We take the harder route and make our products tasty without loading them up with junk ingredients. We do it because we all truly believe in our mission. We have an aggressive, fast-paced, and mission oriented culture. We promise significant autonomy and room for experimenting. Our culture is centered on respect, innovation and growth. The company is founded by sisters Anindita and Suhasini Sampath (LBS, Wharton, IIM-C, and BITS Pilani). Yogabars has been nominated has one of the top women-led startups in the country by various publications. We are venture-capital funded. Our institutional investors include SAIF Parters and Fireside Ventures. We also have several distinguished industry leaders as investors or active members on our board. Come join us in our mission: Making India eat healthier!

Offices: Bangalore, Karnataka, IN

Health CareFitnessWellness
View all jobs at Yoga Bar (Sprout Life Foods)

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