Employer: TripAdvisor LLC Job Title: Search Engine Marketing (SEM) Analyst Job Requisition: 10173.957.14 Salary: $80,642.00 per year Location: Needham, MA Job Duties Be an active member of an industry leading cross-disci…
Skills: Search Engine Marketing, Google AdWords, Bing Ads, Data Analysis, A/B Testing
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Full-time
postgraduate degree
Posted 1d ago
~40 hrs/week
Responsibilities
The analyst will manage large-scale paid search programs and identify scalable SEM growth opportunities. They will collaborate with engineers and data scientists to optimize landing pages and improve marketing tools.
Requirements
Requires a Master's degree in Marketing, Business, Computer Science, or a related field with one year of experience in SEM. Candidates must have demonstrable experience with Google AdWords, Bing Ads, and complex e-commerce data analysis.
Full job description
Employer: TripAdvisor LLC
Job Title: Search Engine Marketing (SEM) Analyst
Job Requisition: 10173.957.14
Salary: $80,642.00 per year
Location: Needham, MA
Job Duties
Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs. Participate in large multinational marketing campaigns. Identify scalable SEM growth opportunities. Analyze marketing data to identify actionable insights. Work collaboratively with data scientists and engineers to improve tools and processes. Improve and optimize landing pages to optimize performance. Stay abreast of the latest developments in SEM. Design, execute, analyze, and scale testing outcomes.
Telecommuting permitted up to 100%.
Job Requirements
Employer will accept a Master’s degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field and one (1) year of experience in the job offered or in a Search Engine Marketing (SEM) Analyst-related occupation.
Position requires demonstrable experience with the following:
Working as a Paid Marketing Analyst for large, complex e-commerce data driven sites;
Utilizing Paid Marketing platforms, including Google AdWords and Bing Ads;
Analyzing large amounts of data and producing actionable insight;
Working on paid marketing across international markets;
Running and interpreting creative and bidding tests, including A/B tests; and
Demonstrated expertise with excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting.
Foreign Language, Licenses, and Certifications
Not applicable.
Contact Instructions
To apply, please email resume to [email protected] referencing job code 10173.957.14. EOE.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected].
We make it easy to plan and book more than 400,000 travel experiences – everything from simple tours to extreme adventures, and all the niche, interesting stuff in between.
Do more with Viator.
Offices: 400 1st Ave, Needham, Massachusetts 02494, US · Edmund Halley Road, Oxford, England OX4 4, GB · 7 Soho Square, London, England W1D 3QB, GB · Avenida da República, Lisbon, 1050-191 , PT · Ul. Jana Dekerta 24, Suite B2, Kraków, 30-703, PL
We make it easy to plan and book more than 400,000 travel experiences – everything from simple tours to extreme adventures, and all the niche, interesting stuff in between.
Do more with Viator.
Offices: 400 1st Ave, Needham, Massachusetts 02494, US · Edmund Halley Road, Oxford, England OX4 4, GB · 7 Soho Square, London, England W1D 3QB, GB · Avenida da República, Lisbon, 1050-191 , PT · Ul. Jana Dekerta 24, Suite B2, Kraków, 30-703, PL