Jobs at Trek Travel (Now Hiring) — 4 open

Email Marketing & CRM Manager

Madison, Wisconsin, United States · Hybrid

Mid level

Trek Travel provides global cycling, hiking, and walking vacations of a lifetime with the goal of helping more people actively explore and experience the world. We're looking for an Email Marketing & CRM Manager to own o…

Skills: Email Marketing Strategy, CRM Management, HubSpot, Lifecycle Marketing, List Growth

Guest Services Coordinator

Madison, Wisconsin, United States · Hybrid

Entry level

Trek Travel provides global cycling, hiking, and walking vacations of a lifetime with the goal of helping more people actively explore and experience the world. We're looking for an energetic, customer service-focused Gu…

Skills: Customer Service, CRM, Project Management, Problem Solving, Verbal Communication

Director of Sales & Growth

Madison, Wisconsin, United States · On-site

Senior+

Trek Travel provides global cycling, hiking, and walking vacations of a lifetime with the goal of helping more people actively explore and experience the world. We are hiring a Director of Sales & Growth in Madison, Wisc…

Skills: Sales Leadership, Revenue Growth Strategy, Digital Sales Funnel Optimization, CRM Management, Pipeline Forecasting

Bike Mechanic & Warehouse Coordinator

Girona, Catalonia, Spain · On-site

$24k–$26k/yr

Mid level

Trek Travel provides global cycling, hiking, and walking vacations of a lifetime with the goal of helping more people actively explore and experience the world and partners with TRL to run operations in Europe. TRL is lo…

Skills: Bike Mechanics, Warehouse Coordination, Inventory Management, Customer Service, Logistics Coordination

Email Marketing & CRM Manager

Madison, Wisconsin, United States • Hybrid

Mid levelHybrid · 3 days in office

Tired of cold applications?

Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.

Full-time
Health Care, Dental Insurance, Vision Insurance, Flexible Spending Accounts (FSA), Paid Parental Leave, Short Term Disability
Posted 33d ago
Apply by Oct 8
~40 hrs/week

Responsibilities

The manager will own the end-to-end email marketing and CRM system to drive revenue through acquisition, nurture, and re-engagement programs. This includes managing the email calendar, designing HubSpot workflows, and using AI to personalize content and optimize campaign performance.

Requirements

Candidates need 4+ years of experience in email marketing and CRM, specifically with a proven track record of building HubSpot programs from the ground up. An AI-first mindset and the ability to connect marketing metrics directly to revenue are essential.

Full job description

Trek Travel provides global cycling, hiking, and walking vacations of a lifetime with the goal of helping more people actively explore and experience the world. We're looking for an Email Marketing & CRM Manager to own our email marketing and CRM as a connected, revenue-driving system — translating brand and growth priorities into a lifecycle program that builds the list, moves prospects toward booking, and keeps guests engaged long after the trip ends. The email strategy is only as good as the data behind it, and the data only matters if it drives bookings — you'll own both, and you'll be accountable to the result.

AI is a core part of how this role operates. We expect this person to use it fluently and daily — to plan faster, communicate better, document more thoroughly, and stay ahead of what’s coming.

Good to know: if you’re local to Madison, WI, this role works from our office or warehouse space a minimum of three days per week.

POSITION RESPONSIBILITIES INCLUDE BUT NOT LIMITED TO:

The full email lifecycle strategy: acquisition, nurture, conversion, post-trip, and re-engagement
List growth, including capture strategy, lead magnets, form optimization, and list health
HubSpot implementation strategy — defining how the CRM should be structured, which workflows to build first, and how to set up the platform to support long-term email and sales goals.
CRM workflow design and iteration — building, testing, and refining as the platform matures and the team learns what works.
Contact database integrity — auditing for duplicates, gaps, and structural problems before they affect downstream execution.
Segmentation architecture that reflects guest behavior, trip interest, and lifecycle stage, with targeting logic refined from behavioral signals.
Drip and nurture sequences with clear trigger logic, timing, and progression toward booking, including mapping journey gaps and building sequence frameworks.
The email calendar, coordinated across brand, digital, and sales priorities.
End-to-end campaign execution — brief, copy direction, build, QA, deploy, with AI used as a team member to generate, iterate, and personalize copy across segments at speed.
A/B testing across subject lines, content, timing, and journey logic to find patterns across every variation.
Performance reporting that connects marketing activity directly to bookings, tracking the full funnel from first email open to confirmed reservation, then turning results into optimization recommendations.
Lead capture infrastructure, ensuring digital inputs flow cleanly into CRM without data loss.
Direct partnership with the sales team to align on lead quality, hand-off timing, and pipeline visibility.

WHAT ELSE WE'D LIKE TO SEE FROM YOU:

4+ years owning email marketing strategy and CRM end to end.
Experience building and implementing CRM programs from the ground up.
Proven ability to build list growth programs and segmentation frameworks from scratch.
Deep HubSpot experience across campaigns, workflows, automation, and reporting.
A track record of connecting marketing metrics to revenue and understanding what drives bookings.
A belief that clean data and great email strategy are the same job.
Strong analytical skills with a bias toward action — you know what to do with the numbers.
A strong writer, or a sharp creative director who can get great copy out of others.
Comfort operating at the intersection of brand, digital, and sales.
An AI-first mindset — you use these tools daily to generate, analyze, test, and optimize across every part of the role.

TREK TRAVEL OFFERS:

A fast paced, casual, motivating, and fun company culture, where initiative and pro-activity are highly valued.
Competitive health care
Dental and vision insurance
Flexible Spending Accounts (FSA)
Paid Parental Leave
Short Term / Long Term Disability
Life Insurance
401(k) with company match
Competitive paid time off and volunteer time off package
Paid holidays
Reward program for sustainable commuting to the office
Employee discounts and outdoor industry discounts
Room to grow within our Marketing and Digital teams

At Trek Travel, we think outside the box, continuously improve, encourage feedback, and give it all we got, all the time, no exceptions. This is a full-time exempt position and is eligible for Trek Travel’s competitive benefits package. This position reports to the Digital Marketing Manager and will work cross-functionally with brand, digital, and sales on shared priorities. This position is based at our office located in Madison, Wisconsin, with a hybrid/on-site arrangement.

If you have what it takes to join our team and the desire to help shape Trek Travel’s future, we wish you the best of luck and look forward to your application!

Trek Travel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Related keywords

HubSpotCRMEmail MarketingLifecycle MarketingAILead MagnetsDrip CampaignsNurture SequencesA/B TestingSegmentationData IntegrityConversion Rate OptimizationMarketing AutomationFunnel TrackingRevenue AttributionDigital Marketing

About Trek Travel

LinkedIn Visit site

Cycling and Hiking Vacations of a Lifetime

Industry: Travel Arrangements
Company size: 51-200 employees
Founded: 2003
Headquarters: Madison, WI
LinkedIn followers: 7,551

We’re born from Trek bikes, and that means everything that makes Trek great is in our genes, too. Like the passion to provide unparalleled hospitality. To make adventure accessible for every traveler. And to do things right, in the right way. We are a team of globetrotters who believe that combining the thrill of active travel with the beauty of exploration can transform how you experience the world. Twenty years ago, we were founded with a passion to elevate every aspect of your vacation into a series of unforgettable moments, delivered with exceptional hospitality by our talented team, from the moment you book to after you arrive home. We’re proud to be Great Place to Work® Certified, a recognition of our vibrant culture, passionate team, and commitment to creating a workplace where people love what they do—and who they do it with.

Offices: 613 Williamson St., Suite 207, Madison, WI 53703, US

Luxury Bicycle ToursAdventure TravelTravel Logisticsand Bike TouringTravel

View all jobs at Trek Travel

About Trek Travel

LinkedIn Visit site

Cycling and Hiking Vacations of a Lifetime

Industry: Travel Arrangements
Company size: 51-200 employees
Founded: 2003
Headquarters: Madison, WI
LinkedIn followers: 7,551

We’re born from Trek bikes, and that means everything that makes Trek great is in our genes, too. Like the passion to provide unparalleled hospitality. To make adventure accessible for every traveler. And to do things right, in the right way. We are a team of globetrotters who believe that combining the thrill of active travel with the beauty of exploration can transform how you experience the world. Twenty years ago, we were founded with a passion to elevate every aspect of your vacation into a series of unforgettable moments, delivered with exceptional hospitality by our talented team, from the moment you book to after you arrive home. We’re proud to be Great Place to Work® Certified, a recognition of our vibrant culture, passionate team, and commitment to creating a workplace where people love what they do—and who they do it with.

Offices: 613 Williamson St., Suite 207, Madison, WI 53703, US

Luxury Bicycle ToursAdventure TravelTravel Logisticsand Bike TouringTravel

View all jobs at Trek Travel

Similar companies hiring

Enterprise Mobility (2101)SIXT (871)Avis Budget Group (631)Hertz (565)Flight Centre Travel Group (455)Indie Campers (380)Destination Knot (350)Sweet Carolina's Travel (335)Parkdean Resorts (265)Europcar (263)Roompot (198)Hope’s Global Getaways (195)