United Kingdom · Hybrid
About Us TentBox was established in 2015, and is the UK’s leading roof tent brand and the facilitator of unforgettable outdoor experiences. We’re revolutionising adventure and making outdoor exploration simpler and more …
Skills: Klaviyo, CRM Strategy, Email Marketing, SMS Marketing, WhatsApp Marketing
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The CRM Manager is responsible for planning and executing end-to-end email, SMS, and WhatsApp campaigns and automated flows across UK and EU markets. The role involves managing audience segmentation, conducting A/B testing, and leading the CRM function during a maternity cover period.
Candidates must have over 3 years of hands-on CRM experience in eCommerce or D2C, with advanced proficiency in Klaviyo. A data-driven mindset and a strong obsession with detail for QA and performance optimization are essential.
About Us
TentBox was established in 2015, and is the UK’s leading roof tent brand and the facilitator of unforgettable outdoor experiences.
We’re revolutionising adventure and making outdoor exploration simpler and more convenient with a range of high-performance roof tents. So whether you’re a novice camping family, an experienced solo-explorer – or anything in between – you can embrace the freedom to get out and see the world.
Our Values
Exceptional Products
Product quality is at the core of everything we do. All our products are designed by our world-class product team in the UK.
Unrivalled Customer Service
We care deeply about our customer service, and work tirelessly to ensure everyone has a positive experience with TentBox.
Inclusive Community
The TentBox Community is everything to us. We understand that a TentBox is so much more than a product – it's a lifestyle.
The Role
TentBox has grown fast, and our CRM function has grown with it. We're now at a point where the channel needs more resource across campaigns and flows in both our UK and EU markets.
This is a new role sitting alongside our existing CRM Manager, with shared responsibility across the full CRM programme. You'll each bring your own expertise, working closely together to deliver a coordinated, high-performing strategy across email, SMS and WhatsApp.
From October, you'll step up to lead the CRM function independently while our existing CRM Manager is on maternity leave – supported by our Head of Performance and Performance Executive. It's a real opportunity to take on broader ownership at a key trading period, with a strong team around you.
We're looking for someone genuinely hands-on and platform-native – confident building flows and campaigns yourself in Klaviyo, with a sharp eye for detail and a collaborative, team-first approach.
What you’ll do
Campaigns – planning & execution
Flows – build & optimisation
Segmentation & targeting
Performance, testing & reporting
Collaboration & creative
Maternity cover (from October)
What success looks like
What we’re looking for
Must-haves
Nice to have
Tools & skills
Must-haves
Nice to have
You'll thrive in this role
Why this role matters
CRM is one of TentBox's most important revenue channels – delivering significant, efficient contribution without incremental media spend. As we continue to grow across the UK and EU, the channel is becoming increasingly central to:
This role reflects the confidence we have in CRM's ability to deliver more. You'll have the platform access, the team knowledge and the commercial context to contribute quickly and shape the channel meaningfully.
What we offer
The UK’s #1 Roof Top Tent brand. On a mission to revolutionise adventure by making the outdoors accessible to all.
TentBox was founded in 2016 and is now the UK’s #1 Roof Top Tent brand. We're a British based company on a mission to build an inclusive, fun and happy community of TentBoxers across the world. We are revolutionising adventure by making the outdoors accessible to all. Our aim is to connect like-minded people through our common love for the wild. We're actively looking to partner with like-minded brands and companies internationally so if your company fits our ethos, please get in touch!
Offices: 39 Botley Road, Roman House, North Baddesley, Hampshire S052 9AE, GB
The UK’s #1 Roof Top Tent brand. On a mission to revolutionise adventure by making the outdoors accessible to all.
TentBox was founded in 2016 and is now the UK’s #1 Roof Top Tent brand. We're a British based company on a mission to build an inclusive, fun and happy community of TentBoxers across the world. We are revolutionising adventure by making the outdoors accessible to all. Our aim is to connect like-minded people through our common love for the wild. We're actively looking to partner with like-minded brands and companies internationally so if your company fits our ethos, please get in touch!
Offices: 39 Botley Road, Roman House, North Baddesley, Hampshire S052 9AE, GB
