Short Description SPREAD builds engineering intelligence for the world's most complex products. Our AI-native platform gives automotive OEMs, defense primes, and industrial manufacturers a single source of product truth …
You will own the positioning and messaging for SPREAD's platform, translating complex engineering intelligence into compelling value propositions for enterprise clients. Additionally, you will partner with Sales, Product, and Engineering teams to create enablement assets and drive successful go-to-market strategies.
Requirements
Candidates must have 5+ years of experience in B2B product marketing or technical product management for enterprise software. A strong technical background, proficiency in AI-native working styles, and the ability to communicate effectively in English are required.
Full job description
Short Description
SPREAD builds engineering intelligence for the world's most complex products. Our AI-native platform gives automotive OEMs, defense primes, and industrial manufacturers a single source of product truth so engineering teams can make confident product decisions, fast. We work with companies like Volkswagen, BMW, Mercedes, Bosch, Stadler, and Rheinmetall. Backed by HV Capital, DTCP, La Famiglia / General Catalyst, and Salesforce.
In this role, you own how SPREAD is positioned, messaged, and understood by engineering leaders at enterprise accounts. You translate a deeply technical product into narratives that win deals, arm Sales with competitive intelligence and enablement assets, and partner with Product and Engineering on go-to-market. This is a hands-on role in a small, senior marketing team alongside Growth, GTM Ops, and Design.
Your Mission
Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders.
Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection-handling guides that Sales uses daily.
Create sales enablement assets that shorten enterprise sales cycles and improve win rates.
Partner with Product and Engineering on go-to-market for product releases, connecting every launch to a measurable customer outcome.
Develop thought leadership content that builds credibility with deeply technical audiences.
Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points.
Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer-level discussion about their domain.
Your Experience
5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands-on ownership of positioning, messaging, and go-to-market.
Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products. You can hold a credible conversation about data architectures, PLM tool landscapes, or software-defined product development.
Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12-month cycles, multi-stakeholder buying committees).
Strong competitive intelligence instinct. You track competitors, articulate differentiation in the buyer's language, and prepare sales teams for live objection handling.
AI-native working style. You use AI tools daily to scale your output, from content creation to research to workflow automation. SPREAD is an AI-first company, and every team member operates accordingly.
Identity as a product marketer. You partner with Product and Engineering, you speak their language, but your craft is marketing, not roadmaps or feature specs.
Native or near-native English. Working-level German minimum. If German is your native language, strong English is sufficient.
Based in Berlin or close enough for regular in-office collaboration, especially during the first months.
Why SPREAD?
Work on Agentic Engineering Intelligence that helps leading manufacturers master software-defined complexity. You market technology that engineering leaders genuinely care about.
High ownership and measurable impact. You connect your positioning directly to deal outcomes and pipeline.
A senior team that values craft, speed, and accountability over process and hierarchy.
Strong overall package including attractive compensation and an annual learning budget.
Mobility and wellbeing support through a Deutschlandticket mobility budget, bike-leasing and an Urban Sports partnership.
Time off and flexibility with 30 vacation days, workation options, and one paid volunteering day per year.
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About us
SPREAD is pioneering Agentic Engineering Intelligence. Our low-code platform transforms fragmented hardware and software product data into dynamic Product Twins, creating an AI-ready knowledge base that powers smarter decisions and automation across the entire product lifecycle. At the heart of our technology lies the world’s first Universal Engineering Information Model (EIN) — a semantic framework that connects domain-specific and lifecycle data into a federated Engineering Intelligence Graph, continuously evolving over time. This foundation enables specialized AI agents to execute tasks like compliance checks, dependency analysis, and specification generation — seamlessly integrated into the tools engineers already use. The impact is tangible: companies using SPREAD achieve up to 10x faster time-to-market, 50% lower lifecycle costs, and significantly higher product quality. Industry leaders such as Volkswagen, Mercedes-Benz, BMW, Audi, Rheinmetall, and others rely on SPREAD to build the next generation of software-defined products. Headquartered in Berlin, SPREAD delivers enterprise-grade security (ISO 27001 & TISAX), full GDPR compliance, and flexible deployment options — in the cloud or on-premises.
Our Vision The future of engineering is data-driven and agentic. We make product data the most accessible, intuitive, and impactful resource in engineering — so that engineers can unleash their full creativity and drive innovation at scale.
SPREAD is the decision intelligence layer for the world’s most complex engineering organizations.
By unifying fragmented mechanical, electrical, and software data into a functional Product Twin across systems of record and unstructured sources, SPREAD allows engineering teams to know their product inside out. By making product logic explicit, SPREAD empowers engineers to leverage specialized AI agents and solutions that enable them to act with precision and speed when the stakes are high.
Built on an multiple award-winning technology, world-first Engineering Information Model (EIN), SPREAD is the backbone for engineering AI for software-defined products.
Proven across more than 100 enterprise deployments and trusted by Volkswagen, BMW, and Rheinmetall, SPREAD enables engineering at high speed, reduces costs, and fuels a new era of industrial innovation.
Offices: Eiswerk, Köpenicker Strasse 40c, Berlin, Berlin 10179, DE
Electronics and Wiring SoftwareArtificial IntelligenceR&DAftersalesAssembly SequencesDeep LearningDigital TwinAutomotive EngineeringDiagnosticsRework
SPREAD is the decision intelligence layer for the world’s most complex engineering organizations.
By unifying fragmented mechanical, electrical, and software data into a functional Product Twin across systems of record and unstructured sources, SPREAD allows engineering teams to know their product inside out. By making product logic explicit, SPREAD empowers engineers to leverage specialized AI agents and solutions that enable them to act with precision and speed when the stakes are high.
Built on an multiple award-winning technology, world-first Engineering Information Model (EIN), SPREAD is the backbone for engineering AI for software-defined products.
Proven across more than 100 enterprise deployments and trusted by Volkswagen, BMW, and Rheinmetall, SPREAD enables engineering at high speed, reduces costs, and fuels a new era of industrial innovation.
Offices: Eiswerk, Köpenicker Strasse 40c, Berlin, Berlin 10179, DE
Electronics and Wiring SoftwareArtificial IntelligenceR&DAftersalesAssembly SequencesDeep LearningDigital TwinAutomotive EngineeringDiagnosticsRework
