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Shape Process Automation logoShape Process Automation

Senior Marketing Coordinator

Auburn Hills, Michigan, United States · Hybrid

Mid level

Shape Process Automation, a SHAPE Technologies Group (“SHAPE”) company is a global, high-tech engineering and process automation provider. We develop integrated manufacturing strategies and industrial automation solution…

Skills: Marketing strategy, Content creation, Social media management, Email marketing, Lead generation

Shape Process Automation logo

Senior Marketing Coordinator

Shape Process Automation

Auburn Hills, Michigan, United States • Hybrid

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Mid levelHybrid · 3 days in office

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  • Full-time
  • bachelor degree
  • Competitive benefits package, Professional growth support, Personal well-being support
  • Posted 4d ago
  • ~40 hrs/week

Responsibilities

The Senior Marketing Coordinator is responsible for executing marketing initiatives across digital and traditional channels to strengthen brand awareness and support business growth. This role also involves managing content calendars, social media presence, email campaigns, and providing cross-functional support to the sales team.

Requirements

Candidates must hold a bachelor's degree in marketing, business, or a related field and possess 3-5 years of experience in a sales support or marketing role. Strong written communication skills, proficiency in CRM systems, and the ability to work in a fast-paced industrial environment are required.

Full job description

Shape Process Automation, a SHAPE Technologies Group (“SHAPE”) company is a global, high-tech engineering and process automation provider. We develop integrated manufacturing strategies and industrial automation solutions for Tier I and Tier II suppliers and beyond. Our comprehensive approach and the passionate team behind it are how we’re redefining manufacturing with robotic automation.

We take a holistic view of clients’ manufacturing operations, designing and implementing the right production strategies and solutions to meet their needs.

Why work for Shape Process Automation?

Be a part of a unique group of people who not only love what they do but love the technology. Our team is comprised of talented individuals who have purpose, creativity, and passion. Our global presence, products, and people are expanding the definition of possible, connecting customers and emerging markets to the manufacturing processes of tomorrow.

We are committed to the professional growth and personal well-being of our team. We offer a competitive benefits package to help meet your financial, physical, and emotional needs. Our benefits programs are designed to support the growth of individuals, allowing team members to focus on Company vision and be fully engaged both at work and at home.

Together, we tackle the toughest manufacturing challenges and drive industry innovation. But the most important common thread binding our teams is a shared, genuine passion to help our customers achieve greatness.

Summary

Shape Process Automation (SPA) is seeking a Senior Marketing Coordinator to join our growing marketing team. This role is responsible for executing marketing initiatives that strengthen SPA's brand, support business growth, and drive customer engagement across digital and traditional channels. The Senior Marketing Coordinator will manage social media, email marketing, content creation, marketing assets, and lead generation activities. While the primary focus is marketing, this position will also provide occasional sales support and assist with inbound lead coordination. Success in this role will be measured by marketing campaign performance, lead generation, and overall contribution to business growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following: 

  • Execute SPA's marketing strategy across digital, print and email channels to support business objectives, brand awareness, and market growth.
  • Develop and maintain integrated content calendars aligned with company initiatives and strategic priorities.
  • Create, manage, and distribute high-quality marketing content, including social media posts, graphics, videos, brochures, email campaigns, and other promotional materials.
  • Manage and grow SPA's social media presence across LinkedIn and other relevant platforms, driving engagement, audience growth, and brand visibility.
  • Collaborate with internal subject matter experts to translate complex technical concepts into clear, customer-focused messaging that supports marketing and brand objectives.
  • Plan and execute email marketing campaigns, including newsletters, product announcements, customer communications, audience segmentation, and performance optimization.
  • Develop and implement marketing campaigns that support trade shows and customer events, maximizing awareness and engagement before, during, and after events.
  • Track, analyze, and report on marketing performance metrics, including social media engagement, email marketing results, campaign effectiveness and provide recommendations for continuous improvement.
  • Maintain and organize marketing assets, including brochures, photos, videos, presentations, and digital content, ensuring brand consistency and accessibility across the organization.
  • Serve as a primary point of contact for inbound customer inquiries, responding to calls and emails
  • Act as a cross-functional liaison between sales and marketing to ensure alignment and seamless customer experience
  • Continuously build knowledge of industrial automation technologies, applications, market trends, and competitive positioning to strengthen marketing content and communications.
  • Regular and predictable attendance is an essential function of this position.

SUPERVISORY RESPONSIBILITIES  

  • This position has no direct supervisory responsibilities.

TRAVEL

  • Less than 10%

LOCATION

  • This position is primarily hybrid, with a minimum of three days per week onsite.
  • However, remote work arrangements may be considered based on business needs and candidate experience.

Qualifications

REQUIRED KNOWLEDGE, SKILLS, ABILITIES: 

  • Strong written communication and content creation skills, with the ability to adapt messaging for different social media platforms and audiences
  • Experience with social media management and content calendars
  • Working knowledge of sales processes, lead management, CRM systems, and digital marketing fundamentals
  • Ability to collaborate cross-functionally and support sales, marketing, and technical teams in a fast-paced environment
  • Highly organized self-starter with strong attention to detail and a goal-oriented mindset

EDUCATION and EXPERIENCE:

  • Bachelor’s degree (or equivalent) in marketing, business, or related field
  • 3 -5 years of experience in a sales support, marketing, or hybrid commercial role, preferably in a B2B or manufacturing /industrial environment.

 CERTIFICATES, LICENSES AND REGISTRATIONS: 

  • None required.

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel. The employee is occasionally required to stand; walk; talk or hear; climb or balance; stoop, kneel, crouch or crawl; reach with hands and arms. The associate must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. 

Related keywords

MarketingAutomationManufacturingB2BDigital MarketingSocial MediaEmail MarketingLead GenerationCRMContent StrategyBrand ManagementTrade ShowsIndustrial AutomationSales SupportAnalyticsMarketing Assets

About Shape Process Automation

LinkedInVisit site
Industry
Automation Machinery Manufacturing
Company size
201-500 employees
Headquarters
Burlington, Ont.
LinkedIn followers
9,483

Shape Process Automation, part of Shape Technologies, has been providing process cutting solutions since 1972 and is a globally recognized integrator of robotic systems. We design & build flexible solutions from material handling and assembly applications to advanced materials cutting with robotic laser, router, knife and waterjet processes. We proudly serve leading industrial manufacturers within the automotive, food & beverage, marine, appliance & consumer goods, aerospace, and other general industries around the globe. We are committed to improving their quality, productivity and competitiveness. With over 12,000 installations, in more than 70 countries, we use our expertise to help you choose the right process for your application. Whether your needs are met with one of our standard solutions or one that is custom-engineered to order, our dedicated team of industry experts bring innovation and state-of-the-art technology to every challenge. Together, with our global resources and dedicated customer support, Shape Process Automation is a respected choice to partner with for integrated robotic automation. All of our solutions combine deep application knowledge, strong engineering & safety standards, quality fabrication and precision assembly methods that are expertly managed throughout the entire process. We are committed to delivering systems of the highest reliability that improve our customer’s production efficiencies and increase their product quality. Our locations include: Auburn Hills, MI (USA) Fenton, MI (USA) Burlington, ON (Canada) Karlshamn (Sweden) Gimhae (South Korea) Lille (France)

Offices: 1219 Corporate Dr., Burlington, Ont. L7L 5V5, CA · 1255 Harmon Rd, Auburn Hills, Michigan 48326, US · V. Industrigatan 3B, Box 529, Ronneby, Blekinge 372 25, SE

Pallet Based Assembly LinesRobotic Waterjet Cutting & Cleaning SystemsGeneral Industrial Automation EquipmentRobotic Material Handling & Vision SolutionsRobotic Laser Trimming & CuttingRobotic Router and DrillingUltrasonic Knife Trimming & DeflashingRobotic Automation Support & ServiceRobotic Application TrainingRobot and Automation Aftermarket and OEM Parts
View all jobs at Shape Process Automation

About Shape Process Automation

LinkedInVisit site
Industry
Automation Machinery Manufacturing
Company size
201-500 employees
Headquarters
Burlington, Ont.
LinkedIn followers
9,483

Shape Process Automation, part of Shape Technologies, has been providing process cutting solutions since 1972 and is a globally recognized integrator of robotic systems. We design & build flexible solutions from material handling and assembly applications to advanced materials cutting with robotic laser, router, knife and waterjet processes. We proudly serve leading industrial manufacturers within the automotive, food & beverage, marine, appliance & consumer goods, aerospace, and other general industries around the globe. We are committed to improving their quality, productivity and competitiveness. With over 12,000 installations, in more than 70 countries, we use our expertise to help you choose the right process for your application. Whether your needs are met with one of our standard solutions or one that is custom-engineered to order, our dedicated team of industry experts bring innovation and state-of-the-art technology to every challenge. Together, with our global resources and dedicated customer support, Shape Process Automation is a respected choice to partner with for integrated robotic automation. All of our solutions combine deep application knowledge, strong engineering & safety standards, quality fabrication and precision assembly methods that are expertly managed throughout the entire process. We are committed to delivering systems of the highest reliability that improve our customer’s production efficiencies and increase their product quality. Our locations include: Auburn Hills, MI (USA) Fenton, MI (USA) Burlington, ON (Canada) Karlshamn (Sweden) Gimhae (South Korea) Lille (France)

Offices: 1219 Corporate Dr., Burlington, Ont. L7L 5V5, CA · 1255 Harmon Rd, Auburn Hills, Michigan 48326, US · V. Industrigatan 3B, Box 529, Ronneby, Blekinge 372 25, SE

Pallet Based Assembly LinesRobotic Waterjet Cutting & Cleaning SystemsGeneral Industrial Automation EquipmentRobotic Material Handling & Vision SolutionsRobotic Laser Trimming & CuttingRobotic Router and DrillingUltrasonic Knife Trimming & DeflashingRobotic Automation Support & ServiceRobotic Application TrainingRobot and Automation Aftermarket and OEM Parts
View all jobs at Shape Process Automation

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