Strategic Account Manager, Ecommerce
Job Description
Reports To: Director of Strategic Accounts
Department: Sales
Location: Home Office Based (DFW)/Remote Based - TX
POSITION SUMMARY
The Strategic Account Manager, Ecommerce is responsible for developing, managing, and growing Revision Skincare's ecommerce and online retail partnerships. Serving as the primary business owner and day-to-day point of contact for assigned ecommerce accounts, this role drives profitable digital growth through joint business planning, promotional execution, digital merchandising, content optimization, and close cross-functional collaboration.
This role owns the ecommerce customer relationship and is accountable for achieving revenue, growth, and strategic objectives across assigned eTailers, marketplaces, and omnichannel accounts. This individual works closely with customer stakeholders and internal partners across marketing, digital commerce, operations, supply chain, customer service, and finance to execute annual business plans, launch new products, drive promotional calendars, improve digital shelf performance, and maximize account profitability.
Success in this role requires strong account management, ecommerce acumen, commercial execution, and the ability to influence both internal and external stakeholders. The Strategic Account Manager, Ecommerce acts as the bridge between Revision Skincare and its digital partners, ensuring alignment on shared growth goals while delivering an exceptional online customer experience through best-in-class merchandising, promotions, and operational excellence.
LOCATION
Home Office-based in major metropolitan area with major airport; this position will require travel nationwide as needed and approved by the Director of Strategic Accounts; travel is estimated at 60% to 75%.
Key Responsibilities
Ecommerce Account Leadership
- Serve as the primary relationship owner and trusted business partner for assigned ecommerce and online retail accounts.
- Develop a deep understanding of each account’s digital growth objectives, promotional strategy, merchandising priorities, and operating model.
- Create and execute annual Joint Business Plans that align account goals with Revision Skincare’s ecommerce and commercial priorities.
- Identify opportunities to expand assortment, improve product visibility, increase conversion, and accelerate online sales growth.
- Build strong working relationships with ecommerce merchants, category managers, digital merchandising teams, and key decision-makers.
Revenue Growth & Digital Business Development
- Deliver annual sales, revenue, margin, and growth objectives across assigned ecommerce accounts.
- Develop account-specific growth strategies, promotional calendars, pricing recommendations, and digital business initiatives.
- Identify opportunities across marketplaces, seasonal programs, and customer expansion opportunities.
- Drive successful adoption of new product launches, online campaigns, and strategic initiatives.
- Monitor account performance and implement corrective action plans to improve traffic, conversion, and profitability.
Digital Merchandising & Account Execution
- Lead execution of key ecommerce initiatives, including:
- Promotional campaigns and online events
- Product launches and assortment expansion
- Digital shelf optimization, including content, imagery, and discoverability
- Retail media and campaign support
- Business reviews and performance recaps
- Conversion and growth initiatives
- Coordinate cross-functional resources to ensure seamless execution of ecommerce commitments.
- Ensure all account activities align with annual business plans, brand standards, and growth objectives.
- Manage customer communications and serve as escalation point for digital, operational, and business issues.
Cross-Functional Ecommerce Collaboration
- Partner closely with marketing, digital commerce, sales, and education teams to align account strategies and online execution.
- Gather customer insights, shopper behavior trends, and competitive intelligence to strengthen account planning.
- Communicate ecommerce priorities, promotional plans, launch timing, and business objectives across internal stakeholders.
- Support internal teams in maximizing account opportunities through aligned content, campaigns, and operational readiness.
Promotions, Content & Customer Engagement
- Collaborate with marketing and content teams to support online merchandising, brand storytelling, and promotional strategies.
- Support planning and execution of digital campaigns, online education initiatives, product features, and promotional events.
- Identify opportunities to improve customer engagement through enhanced content, reviews, ratings, and product page optimization.
- Ensure ecommerce customers have access to timely assets, product information, and launch support materials.
Business Planning & Performance Analytics
- Lead development and execution of annual account plans, growth strategies, and ecommerce objectives.
- Conduct regular business reviews with customers to evaluate performance and identify opportunities.
- Monitor key ecommerce metrics, including:
- Revenue and margin performance
- Traffic, conversion, and average order value
- Product content quality and digital shelf performance
- Promotional effectiveness and campaign results
- New product adoption and assortment productivity
- Customer KPIs and operational scorecards
- Use insights and data to inform strategic recommendations, forecasting, and account planning.
Cross-Functional Partnership
- Collaborate closely with Marketing, Digital Commerce, Operations, Customer Service, Finance, and Supply Chain teams.
- Advocate for customer and shopper needs while balancing company priorities and objectives.
- Lead internal account planning meetings and ensure alignment across stakeholders.
- Support forecasting, inventory planning, launch readiness, and promotional execution activities.
Operational Excellence & Platform Management
- Manage day-to-day account communications and ecommerce operational support, resolving issues proactively and efficiently.
- Ensure execution excellence across all digital customer touchpoints, including content, promotions, pricing, and availability.
- Maintain accurate account documentation, forecasts, retailer calendars, and CRM records.
- Support inventory alignment, order management, and compliance with customer requirements and agreements.
QUALIFICATIONS
Required
- Minimum 5-8 years of successful sales, account management, ecommerce, business development, or strategic account experience.
- Experience managing complex ecommerce or omnichannel customer relationships and delivering measurable business growth.
- Strong business planning, negotiation, digital merchandising, and relationship management skills.
- Proven ability to develop and execute strategic growth plans in online retail environments.
- Excellent communication, presentation, and influencing capabilities.
- Demonstrated ability to lead cross-functional initiatives and manage multiple priorities in a fast-paced environment.
- Proficiency in CRM systems, Microsoft Excel, PowerPoint, and ecommerce reporting or analytics tools.
- Ability to travel as required.
Preferred
- Experience within skincare, beauty, wellness, aesthetics, dermatology, or other premium consumer brands.
- Experience managing national eTailers, marketplaces, retailer.com, or omnichannel customer accounts.
- Familiarity with ecommerce platforms, retailer portals, digital shelf standards, and online merchandising best practices.
- Experience developing and executing Joint Business Plans and Quarterly Business Reviews.
- Understanding of ecommerce analytics, category management, digital marketing, and commercial planning.
- Experience supporting product launches, online promotions, and retail media initiatives.
OTHER SKILLS AND ABILITIES
- Demonstrated business acumen and understanding of ecommerce operations, customer journeys, and digital merchandising fundamentals
- Strong decision-making abilities
- Strong organization, presentation, and strategic planning skills
- Track record of building and maintaining long-term customer relationships
- Ability to problem solve and make decisions quickly and effectively
- Ability to perform multiple tasks in a fast-paced, deadline-driven environment
- Demonstrated teamwork with individual accountability
- Strong analytical mindset with the ability to translate data into action plans
- Outstanding time management and organizational expertise
- Proficiency with Microsoft Office software and digital commerce tools