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ProCogia logoProCogia

GTM Lead

Vancouver, British Columbia, Canada · Hybrid

Senior

About ProCogia: We help businesses transform data into real growth! Our clients operate in high-stakes, highly regulated industries (such as telecom, financial services, life sciences, and more), where precision, complia…

Skills: Demand Generation, Revenue Operations, HubSpot, Salesforce, Pipeline Management

ProCogia logoProCogia

Statistical Programming Intern

Vancouver, British Columbia, Canada · On-site

Entry level

About ProCogia: We help businesses transform data into real growth! Our clients operate in high-stakes, highly regulated industries (such as telecom, financial services, life sciences, and more), where precision, complia…

Skills: R, Tidyverse, SAS, Python, Git

ProCogia logo

GTM Lead

ProCogia

Vancouver, British Columbia, Canada • Hybrid

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SeniorHybrid · 3 days in office

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  • Full-time
  • bachelor degree
  • Competitive Salaries, Generous Benefits, Personal Development Perks, Professional Development Perks, On-site Parking
  • Posted 10d ago
  • ~40 hrs/week

Responsibilities

Lead end-to-end demand generation programs and manage HubSpot CRM to drive qualified pipeline growth. Serve as the operational partner to the GTM Lead by overseeing revenue operations, sales forecasting, and external marketing agency performance.

Requirements

Requires 5-7 years of B2B demand generation experience in technology or consulting with a bachelor's degree in business or a related field. Must possess hands-on expertise in HubSpot or Salesforce and a proven track record of managing digital marketing campaigns and sales analytics.

Full job description

About ProCogia: 

We help businesses transform data into real growth!
 
Our clients operate in high-stakes, highly regulated industries (such as telecom, financial services, life sciences, and more), where precision, compliance, and measurable outcomes are non-negotiable. We partner with them by embedding expert data science, engineering, and AI talent directly into projects that matter.
We’re a diverse, close-knit team with a shared goal: delivering top-class, end-to-end data solutions. We don’t just analyse data, we push the boundaries of what’s possible, helping clients unlock new value and insights.
 
When you join ProCogia, you’ll find a supportive, growth-driven environment where your ideas are welcomed, and your development is prioritized. We offer competitive salaries, generous benefits and perks for personal and professional development. 
 
If you’re ready to unleash your potential and work at the cutting edge of data consulting, we’d love to meet you!

The core of our culture is maintaining a high level of cultural equality throughout the company. Our diversity and differences allow us to create innovative and effective data solutions for our clients. 

Our Core Values: Trust, Growth, Innovation, Excellence, and Ownership

About ProCogia 
We’re a diverse, close-knit team with a common pursuit of providing top-class, end-to-end data solutions for our clients. In return for your talent and technical expertise, you will be rewarded with a competitive salary, generous benefits along with ample opportunity for personal development. ‘Growth mindset’ is something we seek in all our new hires and has helped drive much of our recent growth across North America. Our distinct approach is to push the limits and value derived from data. Working within ProCogia’s thriving environment will allow you to unleash your full career potential. ProCogia has experienced considerable growth over the last three years & core to our culture is maintaining a high level of cultural equality throughout the company. Our diversity and differences allow us to create innovative and effective data solutions for our clients. 
 
Job Summary 

Reporting directly to the CEO, ProCogia is seeking a GTM Lead. The ideal candidate is a highly organized, data-driven B2B technology professional who combines Sales Leadership with hands-on demand generation experience and can serve as an operational growth partner. You will managing a growing team XXX This is an exciting opportunity to join a high-growth, close-knit team where your contributions will have a direct impact on the company's expansion across North America. 

This is a hybrid role, with in-person presence at the Vancouver office expected 3 day/week.

 

Key Responsibilities 

  • Own and execute end-to-end demand generation programs — including LinkedIn campaigns, email marketing, webinars, and content initiatives — to drive qualified pipeline for the GTM team 
  • Manage and optimize HubSpot as the central CRM, ensuring data integrity, accurate pipeline tracking, and adoption across the sales organization 
  • Build and maintain executive-level reporting dashboards covering pipeline health, campaign performance, win rates, conversion metrics, and revenue forecasts 
  • Serve as the primary liaison to ProCogia's external marketing agency (Web Growth), overseeing campaign planning, budget allocation, performance reviews, and overall accountability 

  • Lead revenue operations functions including sales forecasting, opportunity management, and pipeline analysis to support GTM decision-making
     
  • Coordinate and manage integrated marketing programs across digital channels (SEO/SEM, LinkedIn, email, landing pages) in partnership with the external agency 
  • Support the planning and execution of events, partnerships, and outbound initiatives that expand ProCogia's presence across North American markets 
  • Identify and report on key sales and marketing KPIs, translating data into actionable insights and investment recommendations for senior leadership 
  • Collaborate directly with the CEO and executive team to align sales operations, marketing activity, and growth strategy — acting as an operational partner in weekly pipeline and performance reviews 

Qualifications 

  • 5–7 years of B2B demand generation experience in a technology, software, AI, cloud, data, or consulting environment, with a track record of campaign ownership and measurable pipeline generation 
  • Bachelor's degree in commerce, business, or a related field 
  • Hands-on CRM expertise (such as HubSpot) including dashboard creation, opportunity and pipeline management, forecasting support, and workflow automation 
  • Demonstrated experience in revenue operations and sales analytics — forecasting, win rate and conversion reporting, and KPI dashboard development 
  • Experience managing external marketing agencies or vendors, including campaign planning, budget oversight, and performance accountability 
  • Working knowledge of digital marketing channels including LinkedIn campaigns, SEO/SEM, email marketing, and marketing automation 
  • Strong project management skills with the ability to run multiple initiatives simultaneously across sales, marketing, content, and executive reporting functions 
  • Excellent written communication skills with the ability to produce executive-level content such as case studies, presentations, thought leadership pieces, and campaign messaging 
  • Analytical mindset with proficiency in Excel and experience measuring campaign ROI and business performance 
  • Background in professional services, IT consulting, AI consulting, or systems integration; familiarity with utilization, billable resources, Statements of Work, and project-based selling is a strong asset
     
  • Executive presence and business acumen sufficient to serve as an operational partner to senior leadership, including the ability to independently report on pipeline health, campaign performance, and revenue forecasts 
  • Ability to travel when required, including to the US. 

 

Required Systems & Tools 

  • CRM: HubSpot (required); Salesforce experience an asset 
  • Marketing Automation / Cloud: Familiarity with enterprise marketing platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, or SAP Marketing Cloud 
  • Video & Virtual Selling Tools: Zoom or equivalent (e.g., Microsoft Teams, Google Meet) 
  • ERP Systems: Working knowledge of at least one ERP platform (e.g., SAP, Oracle, Microsoft Dynamics)
     

Compensation 

  • Base salary $100,000 - $130,000, with performance bonus up to $35,000
  • Parking on-site in our downtown Vancouver office is included 

ProCogia is proud to be an equal-opportunity employer. We are committed to creating a diverse and inclusive workspace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

Related keywords

HubSpotSalesforceDemand GenerationRevenue OperationsB2B TechnologyAI ConsultingData ConsultingLinkedIn CampaignsSEOSEMEmail MarketingPipeline HealthConversion MetricsRevenue ForecastsCase StudiesThought Leadership

About ProCogia

LinkedInVisit site

AI Ambition. Made Possible.

Industry
Data Infrastructure and Analytics
Company size
11-50 employees
Founded
2013
Headquarters
Vancouver, British Columbia
LinkedIn followers
11,662

ProCogia is an AI-first business solutions consulting firm helping organizations move from ambitious AI ideas to governed, production-ready outcomes. Since 2013, we’ve helped clients unlock the value of AI and data in environments where accuracy, security, governance, and scalability matter most. With deep expertise across data engineering, analytics, AI/ML, cloud, and governance, we design, build, and operate the data and AI systems that help organizations make better decisions and create lasting business impact. Headquartered in Vancouver, BC, with teams across North America, India, and Ireland, ProCogia partners with clients across BFSI, Pharma and Life Sciences, Public Sector, Technology and Telecom, CPG and Retail, and Manufacturing and Logistics. Our work combines technical depth, responsible AI design, and a high-touch partnership model built for long-term success. Our Vision To shape a bright AI and data-powered future by turning ambitious ideas into impact. Our Purpose To increase the collective happiness of our world by becoming the employer of choice for data and AI professionals and delivering impactful, wisdom-driven insights that create long-term value for all stakeholders. Our Mission To shape a bright AI and data-powered future through expertise, innovation, and education by setting new standards in data, analytics, and AI, building smarter solutions through data-driven insights, and nurturing the next generation of data and AI professionals. Our Values Trust: We build relationships through transparency, integrity, and reliability. Growth: We believe in continuous learning, development, and adaptation. Innovation: We challenge the status quo to create scalable, repeatable solutions. Excellence: We deliver high-quality work with precision, accountability, and care. Ownership: We take responsibility for our work, our impact, and our client outcomes. AI Ambition. Made Possible.

Offices: 575 West Georgia Street, Suite 560, Vancouver, British Columbia V6G 2T1, CA

View all jobs at ProCogia

About ProCogia

LinkedInVisit site

AI Ambition. Made Possible.

Industry
Data Infrastructure and Analytics
Company size
11-50 employees
Founded
2013
Headquarters
Vancouver, British Columbia
LinkedIn followers
11,662

ProCogia is an AI-first business solutions consulting firm helping organizations move from ambitious AI ideas to governed, production-ready outcomes. Since 2013, we’ve helped clients unlock the value of AI and data in environments where accuracy, security, governance, and scalability matter most. With deep expertise across data engineering, analytics, AI/ML, cloud, and governance, we design, build, and operate the data and AI systems that help organizations make better decisions and create lasting business impact. Headquartered in Vancouver, BC, with teams across North America, India, and Ireland, ProCogia partners with clients across BFSI, Pharma and Life Sciences, Public Sector, Technology and Telecom, CPG and Retail, and Manufacturing and Logistics. Our work combines technical depth, responsible AI design, and a high-touch partnership model built for long-term success. Our Vision To shape a bright AI and data-powered future by turning ambitious ideas into impact. Our Purpose To increase the collective happiness of our world by becoming the employer of choice for data and AI professionals and delivering impactful, wisdom-driven insights that create long-term value for all stakeholders. Our Mission To shape a bright AI and data-powered future through expertise, innovation, and education by setting new standards in data, analytics, and AI, building smarter solutions through data-driven insights, and nurturing the next generation of data and AI professionals. Our Values Trust: We build relationships through transparency, integrity, and reliability. Growth: We believe in continuous learning, development, and adaptation. Innovation: We challenge the status quo to create scalable, repeatable solutions. Excellence: We deliver high-quality work with precision, accountability, and care. Ownership: We take responsibility for our work, our impact, and our client outcomes. AI Ambition. Made Possible.

Offices: 575 West Georgia Street, Suite 560, Vancouver, British Columbia V6G 2T1, CA

View all jobs at ProCogia

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