Berlin, Germany · Hybrid
Why we are looking for you Are you looking for a crucial role in our growth strategy, where you can combine strategic marketing impact, data-driven tech approaches and empowering team leadership? In this key position, yo…
Skills: Digital marketing, Team leadership, Performance marketing, Budget management, SEO
Berlin, Germany · Hybrid
Why we are looking for you Pincamp is evolving, and we are looking for a pragmatic, AI-savvy Product Leader to spearhead our web experience. We don’t just need a process manager; we need a "builder" who breathes the camp…
Skills: AI Integration, Product Management, UX Design Leadership, E-commerce, LLM Implementation
Berlin, Germany · Hybrid
Why we are looking for you As our B2B Customer Support Manager (f/m/d), you will serve as the primary point of contact for our campsite partners, delivering an exceptional support experience. In this role, you will guara…
Skills: B2B Customer support, CRM systems, Salesforce, Partner onboarding, Communication skills
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
You will lead the digital marketing team and take full ownership of the marketing strategy and budget for Pincamp and ANWB Camping. Additionally, you will drive performance marketing, CRM initiatives, and enhance the marketing technology stack through AI-driven automation.
The ideal candidate has 6+ years of professional experience in digital marketing with a strong background in managing 7-figure budgets. You must possess excellent communication skills in English and German, with a deep understanding of web tracking, attribution, and team leadership.
Marketing Strategy & Budget: Take full ownership of shaping the marketing strategy and guide the end-to-end budget allocation for our brands Pincamp and ANWB Camping.
Team Leadership: Lead, mentor, and empower the digital marketing team (currently 9 team members) to foster growth and high performance.
Performance Marketing: Expand and refine performance marketing channels with a strong focus on AI-driven automation.
Retention & Owned Channels: Further develop our customer retention strategy and scale our owned channels to build lasting customer relationships.
Brand Marketing & Shareholder Alignment: Execute brand marketing initiatives in close collaboration with our shareholders (ADAC, ANWB, TCS).
MarTech & Analytics: Develop and enhance the marketing technology stack, including digital analytics and performance steering frameworks.
Agency Management: Build and manage strong, collaborative partnerships with external agencies.
Experience: 6+ years of relevant professional experience in digital marketing, paired with proven experience in guiding and supporting teams.
Budget Management: Strong background in managing and optimizing 7-figure marketing budgets.
Channel Expertise: Proficient in steering SEO and performance channels, with strong expertise in developing and implementing engaging CRM strategies.
Analytical & Technical Mindset: Deep understanding of web tracking and attribution, with a clear vision of how automation and AI can elevate marketing operations.
Communication: Ability to connect with people, break down complex topics, and present or negotiate comfortably in both German and English (minimum C1 level).
Bonus Skill: Fluent in Dutch? Even better! Collaborating with our ANWB colleagues in the Netherlands will be a regular highlight of your role.
Finding and booking the right camping holiday for you.
PiNCAMP, the camping company of the ADAC, ANWB and TCS is a booking platform as well as an inspirational source for German, Dutch and Swiss campers. On the portal, those interested in camping will always find the perfect spot for their next camping experience. PiNCAMP is the unique combination of decades of camping experience and innovative start-up know-how. With an international team of more than 50 online experts, we are digitalizing the camping industry. We combine the experience and reputation of the ADAC, ANWB and TCS with the speed of an agile startup. What is it that characterizes us? We define our goals together in a team, yet each of us has an extremely high degree of freedom in the implementation. We understand success as a team effort, but each colleague is responsible for achieving their goals. We speak English in the team, but with 16 nations we are internationally positioned and enjoy this multicultural diversity. We work intensively and concentrated, but at the same time we find enough time for after-work drinks and our private free time. We are part of the ADAC, ANWB and TCS, Europe's largest automobile clubs, but we are an agile, fast and number-driven start-up. Our colleagues are experts in their respective fields, but nevertheless we encourage each other to become a little better every day. We live open door policy and avoid any form of ego hierarchy. We are Team PiNCAMP. Here you can get more information: Imprint: https://www.pincamp.de/impressum Career page: https://www.pincamp.de/unternehmen/pincamp-karriere/ Data protection: https://www.pincamp.de/datenschutz
Offices: Torstraße, Berlin, DE
Finding and booking the right camping holiday for you.
PiNCAMP, the camping company of the ADAC, ANWB and TCS is a booking platform as well as an inspirational source for German, Dutch and Swiss campers. On the portal, those interested in camping will always find the perfect spot for their next camping experience. PiNCAMP is the unique combination of decades of camping experience and innovative start-up know-how. With an international team of more than 50 online experts, we are digitalizing the camping industry. We combine the experience and reputation of the ADAC, ANWB and TCS with the speed of an agile startup. What is it that characterizes us? We define our goals together in a team, yet each of us has an extremely high degree of freedom in the implementation. We understand success as a team effort, but each colleague is responsible for achieving their goals. We speak English in the team, but with 16 nations we are internationally positioned and enjoy this multicultural diversity. We work intensively and concentrated, but at the same time we find enough time for after-work drinks and our private free time. We are part of the ADAC, ANWB and TCS, Europe's largest automobile clubs, but we are an agile, fast and number-driven start-up. Our colleagues are experts in their respective fields, but nevertheless we encourage each other to become a little better every day. We live open door policy and avoid any form of ego hierarchy. We are Team PiNCAMP. Here you can get more information: Imprint: https://www.pincamp.de/impressum Career page: https://www.pincamp.de/unternehmen/pincamp-karriere/ Data protection: https://www.pincamp.de/datenschutz
Offices: Torstraße, Berlin, DE
