Lead - Influencer Marketing, Sneakers, Apparel & Special Projects
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Lead - Influencer Marketing, Sneakers, Apparel & Special Projects
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Full-time
Personal Self-care For Physical And Mental Well-being, Holistic Development Tools
Posted 6d ago
~40 hrs/week
Responsibilities
Lead end-to-end global influencer marketing strategies for sneakers and apparel, from creative briefs to post-campaign reporting. Manage budgets, mentor direct reports, and build culturally-forward initiatives to embed the brand into street culture and sports.
Requirements
Requires over 10 years of experience in influencer or partnership marketing and 4+ years of people leadership within global brands or agencies. Candidates must possess deep roots in street culture, fashion, or sports and be able to work European timezone hours.
Full job description
Influencer Marketing Lead, Sneakers, Apparel & Special Projects
Location: New York City
In short
We’re looking for a strategic, culturally fluent and data-powered Influencer Marketing Lead to amplify and scale On’s GTM roadmap for Sneakers, Apparel, and Special Projects globally. Reporting to the Global Senior Influencer Marketing Lead, you will take full ownership of high-impact influencer marketing initiatives that span across multiple functions and regions. As a trusted leader, you will provide clear direction, share learnings across the organization, balance entrepreneurial drive with structural stability, and comfortably make strategic decisions to elevate On’s culture and brand presence. Most importantly, you are extremely culturally fluent and can effectively spot and act upon opportunities of influence before it reaches the masses.
Your mission
Bring Big Ideas to Life: Lead complex GTM influencer marketing strategies end-to-end—from innovative creative briefs and high-profile influencer deals to global launches and post-campaign reporting shareouts.
Empower & Guide Your Team: Act as a mentor and anchor for direct reports and key collaborators, creating an environment built on trust, big thinking, and operational excellence.
Solve Bold Challenges: Confidently make key decisions and untangle complex challenges, turning ambiguity into clear, scalable paths forward.
Blend Creativity with Systems: Bring energy and fresh ideas to everything you touch, while setting up the smooth workflows and frameworks that help great ideas scale cleanly.
Inspire Others: Connect the dots across the business—sharing key data, cultural insights, and campaign learnings to elevate how On approaches influencer partnerships globally.
Connect Across the Globe: Partner closely with peers and leaders in Brand Comms, Brand Strategy, Digital, Media, and regional teams to keep our global story unified but locally resonant.
Own the Investment: Manage budgets end-to-end—handling contracts, payments, and financial tracking to ensure every investment makes an impact.
Shape Cultural Conversation: Go beyond riding existing trends by building bold, culturally-forward initiatives from the ground up that embed On into the center of street culture, fashion, and sports globally.
Your story
10+ years in creator, influencer, or partnership marketing at a global brand or tier-one agency, with deep roots in street culture, fashion, footwear, or sports.
4+ years leading people and teams, with a proven track record of growing talent and guiding cross-functional projects.
A track record of big-impact launches, knowing what it takes to pull off complex, multi-region campaigns seamlessly.
A natural problem solver who thrives in fast-moving environments and turns messy challenges into simple, creative wins.
A balance of art and science—as comfortable diving into performance data and budgets as you are spotting the next cultural trend.
Exceptional relational intelligence, with a knack for building authentic relationships with partners, creators, and internal teams alike.
Existing high-profile influencer relationships in sports, culture, fashion, music etc a plus.
Frequent international travel and European timezone work hours required.
Fluent in English.
Meet the team
The On Creative Studio is the heartbeat of the brand — a global collective of thinkers, makers, and dreamers redefining performance for a new era.You’ll be part of the Brand Voice team, responsible for shaping how the On brand sounds, looks, feels and evolves globally. We work across product storytelling, retail and brand moments - from defining creative foundations to delivering best-in-class guidelines.
This role plays a critical connective function within the team, ensuring that creative work across categories and channels is anchored in a shared, elevated brand vision.
Our mission is to ignite the human spirit through movement.
Founded in 2010, On set out to shake up the running industry with a single transformative product, a completely new cushioning technology for running shoes, CloudTec®. Today, On remains innovation and design-led, delivering industry-disrupting premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities.
Existing at the intersection of performance, design and impact – inspired by athletes, we always look for ‘better’ – something we believe is achieved through continual experimentation, starting again, thinking differently, breaking the mold. Every day our teams continue to cook up trailblazing innovations within our Zurich-based On Lab and across our global hubs from Ho Chi Minh City and Hanoi to Shanghai, Portland, Berlin, Tokyo and beyond.
We like to keep creativity and innovation in-house, whether it's to create inspiring marketing campaigns, think up next-gen retail spaces, or take leaps in sustainability and product design – it all comes together to deliver on our mission. At On, we're all believers in the human spirit and what it’s capable of. And with every On product, design and innovation, we set out to inspire humans to Dream On.
Learn more about On:
- www.on.com
- www.facebook.com/on
- www.instagram.com/on
Offices: Förrlibuckstrasse 190, Zurich, 8005, CH · 1250 NW 9th Ave, Portland, Oregon 97209, US · Köpenicker Straße 122, Berlin, 10179, DE · 30-1-203/303 Yamashitacho, Yokohama, Kanagawa-ken 231-0023, JP · 1-11 Gordon St, Suite 1.02, Cremorne, Victoria 3121, AU
Our mission is to ignite the human spirit through movement.
Founded in 2010, On set out to shake up the running industry with a single transformative product, a completely new cushioning technology for running shoes, CloudTec®. Today, On remains innovation and design-led, delivering industry-disrupting premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities.
Existing at the intersection of performance, design and impact – inspired by athletes, we always look for ‘better’ – something we believe is achieved through continual experimentation, starting again, thinking differently, breaking the mold. Every day our teams continue to cook up trailblazing innovations within our Zurich-based On Lab and across our global hubs from Ho Chi Minh City and Hanoi to Shanghai, Portland, Berlin, Tokyo and beyond.
We like to keep creativity and innovation in-house, whether it's to create inspiring marketing campaigns, think up next-gen retail spaces, or take leaps in sustainability and product design – it all comes together to deliver on our mission. At On, we're all believers in the human spirit and what it’s capable of. And with every On product, design and innovation, we set out to inspire humans to Dream On.
Learn more about On:
- www.on.com
- www.facebook.com/on
- www.instagram.com/on
Offices: Förrlibuckstrasse 190, Zurich, 8005, CH · 1250 NW 9th Ave, Portland, Oregon 97209, US · Köpenicker Straße 122, Berlin, 10179, DE · 30-1-203/303 Yamashitacho, Yokohama, Kanagawa-ken 231-0023, JP · 1-11 Gordon St, Suite 1.02, Cremorne, Victoria 3121, AU