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Full-time
bachelor degree
Posted 52d ago
Apply by Jun 25
~40 hrs/week
Responsibilities
Lead the global vision, consumer strategy, and marketing offense for Nike SB to authentically honor skate culture. This includes managing product storytelling, athlete partnerships, and coordinating global go-to-market strategies across cross-functional teams.
Requirements
Requires 8-12+ years of experience in brand management or sports marketing, with a deep native understanding of skateboarding culture. A bachelor's degree in Marketing, Business, or Communications is preferred or an equivalent combination of experience.
Full job description
Become a Part of Nike
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game! Nike exists to innovate and serve athletes.
The Global Brand Management Team is the marketing function responsible for leading and driving plans global plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*.
Lead the future of Nike SB
Nike SB is looking for a Global Brand Director to shape the vision, consumer strategy, and marketing offense for skateboarding. You’ll lead product storytelling, athlete and community partnerships, and global go-to-market strategies—making sure every campaign authentically honors skate culture.
This role is built for someone who lives and breathes skateboarding and knows how to turn cultural credibility into world-class brand moments.
What you’ll do
Set the strategy – Build seasonal and long-term marketing frameworks that connect Nike SB to the core skate community and broader lifestyle consumers.
Drive the story – Lead internal and external creative agencies to produce culturally relevant content across digital, print, and physical channels.
Build the roster – Cultivate relationships with pro skaters, team managers, and skate shops to strengthen authenticity across the skate ecosystem.
Launch with impact – Partner with product, merchandising, digital, and retail teams to deliver unified, successful product launches.
Activate the community – Brief grassroots programming, events, and localized marketing that resonate with skaters worldwide.
Lead the team – Inspire and develop a high-performing team while partnering closely with cross-functional leaders across product, merchandising, digital, and retail to build the future of Nike SB.
What you bring
8–12+ years in brand management, sports marketing, or a related field (action sports or footwear experience strongly preferred)
A deep, native understanding of skateboarding culture—its subcultures, key figures, and industry trends
Proven leadership of diverse creative and marketing teams within a complex, global matrix organization
Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
NIKE, Inc. is a purpose driven company fueled by a shared commitment to move the world forward through the power of sport. Guided by our mission to bring inspiration and innovation to every athlete* in the world, we champion sport’s values of inclusion and diversity while pushing boundaries to shape the future.
At Nike, every teammate plays a role. We operate with an athlete’s mindset — working together, embracing our differences, and demanding more of ourselves and each other to drive collective success. Whether you’re building products, platforms, experiences or systems, your work contributes to something bigger: making athlete* dreams real.
Explore opportunities at nike.com/careers and join our Talent Community at https://nikeats.avature.net/niketalentcommunity.
*If you have a body, you are an athlete.
Offices: One Bowerman Drive, Beaverton, OR 97005, US · 855 Sixth Ave., New York , New York 10001, US · Colosseum 1, 1213 NL, Hilversum , The Netherlands 00000, NL
NIKE, Inc. is a purpose driven company fueled by a shared commitment to move the world forward through the power of sport. Guided by our mission to bring inspiration and innovation to every athlete* in the world, we champion sport’s values of inclusion and diversity while pushing boundaries to shape the future.
At Nike, every teammate plays a role. We operate with an athlete’s mindset — working together, embracing our differences, and demanding more of ourselves and each other to drive collective success. Whether you’re building products, platforms, experiences or systems, your work contributes to something bigger: making athlete* dreams real.
Explore opportunities at nike.com/careers and join our Talent Community at https://nikeats.avature.net/niketalentcommunity.
*If you have a body, you are an athlete.
Offices: One Bowerman Drive, Beaverton, OR 97005, US · 855 Sixth Ave., New York , New York 10001, US · Colosseum 1, 1213 NL, Hilversum , The Netherlands 00000, NL