About MPAQ Automation MPAQ Automation is a Canadian leader in industrial automation software for concrete plants across North America. For over 25 years, we’ve delivered reliable, innovative batching, dispatching, and pl…
Lead and mentor the sales team to drive revenue growth and optimize sales processes across North America. Manage the full sales operation, including pipeline development, strategic expansion, and alignment between product capabilities and customer needs.
Requirements
Requires over 10 years of B2B sales experience, preferably in the concrete or industrial automation industry, with at least 5 years in a leadership role. Must possess strong technical sales skills, CRM proficiency, and native-level English fluency.
Full job description
About MPAQ Automation
MPAQ Automation is a Canadian leader in industrial automation software for concrete plants across North America. For over 25 years, we’ve delivered reliable, innovative batching, dispatching, and plant automation solutions that keep concrete producers running efficiently and profitably.
We are growing — and we’re looking for a Sales Manager who can lead our sales team, elevate our processes, and drive revenue growth.As Sales Manager, you will take ownership of the full sales operation: pipeline development, team leadership, forecasting, process optimization, and strategic expansion. You’ll work closely with senior leadership to refine our go‑to‑market strategy and ensure our solutions reach the right customers at the right time.
This role is ideal for someone who thrives in a technical B2B environment, understands industrial or manufacturing workflows, and knows how to build a high‑performing sales department.
Key Responsibilities
Lead, organize and mentor our sales team to increase efficiency and yearly revenues
Develop and execute sales strategies for North America, with a focus on concrete producers
Build and manage a predictable sales pipeline using CRM best practices
Conduct high‑level discovery calls, demos, and negotiations with plant owners and decision makers
Maintain deep knowledge of our software solutions and pricing, as they compare with our competitors’
Work with marketing to produce documentation, website, campaigns and lead‑generation initiatives
Work with our technical team to align product capabilities with customer needs
Forecast revenue and report sales metrics to leadership
Improve and document sales processes and playbooks
Represent MPAQ at industry events, trade shows, and customer visits
Qualifications
10+ years of B2B sales experience, ideally in the concrete industry, or in related industries such as aggregates, cement, additives, batch plants, mixer trucks, concrete dispatching, process automation and manufacturing software
5+ years of experience leading or managing a sales team
Strong understanding of technical sales cycles and multiple stakeholder decision processes
Experience using and organizing CRM systems (Zoho CRM experience is an asset)
Excellent communication, negotiation, and presentation skills
Native-level fluency in English, with exceptional written and verbal communication skills. Business fluency in Spanish and/or French would be an asset.
Ability to travel within North America as needed
What We Offer
Competitive salary + performance‑based bonuses
Comprehensive benefits package
Opportunity to shape the sales team of a growing, well‑established automation company
A collaborative team that values innovation, accountability, and continuous improvement
MPAQ Automation is a Canadian software company based in Mississauga, Ontario, specializing in automation, batching, dispatch, and control systems for the Ready Mix concrete industry.
Since 1988, we’ve helped concrete producers of all sizes—from single-plant operators to multi-site enterprises—streamline their operations and scale with confidence. Our modular product suite includes:
TouchBatch: Intuitive batching software for Ready Mix and Precast plants
Insight Dispatch: Centralized dispatch system with real-time scheduling and ticketing
RoundTrip GPS: Live truck tracking and route optimization
Inscale: Digital scale ticketing and data capture for drive-over truck scales
Whether you’re upgrading outdated systems or building a new plant, MPAQ’s software is designed to integrate easily, boost productivity, and deliver clear ROI.
We move quickly to meet customer needs, develop with the latest technology, and back every install with responsive, in-house support. Our team is passionate about concrete—and on sunny days, we’re just as passionate about firing up the BBQ.
Our software products involve industrial plant automation (eg. opening and closing material gates, controlling conveyor belts, monitoring material flow, reading weigh scales and pulse meters, all in real time) and product dispatch (eg. dispatching orders to production plants, monitoring fleets of delivery trucks via GPS, load-balancing and optimizing workload across multiple production locations).
Offices: 14-3300 Ridgeway Drive, Mississauga, Ontario L5L 5Y6, CA
MPAQ Automation is a Canadian software company based in Mississauga, Ontario, specializing in automation, batching, dispatch, and control systems for the Ready Mix concrete industry.
Since 1988, we’ve helped concrete producers of all sizes—from single-plant operators to multi-site enterprises—streamline their operations and scale with confidence. Our modular product suite includes:
TouchBatch: Intuitive batching software for Ready Mix and Precast plants
Insight Dispatch: Centralized dispatch system with real-time scheduling and ticketing
RoundTrip GPS: Live truck tracking and route optimization
Inscale: Digital scale ticketing and data capture for drive-over truck scales
Whether you’re upgrading outdated systems or building a new plant, MPAQ’s software is designed to integrate easily, boost productivity, and deliver clear ROI.
We move quickly to meet customer needs, develop with the latest technology, and back every install with responsive, in-house support. Our team is passionate about concrete—and on sunny days, we’re just as passionate about firing up the BBQ.
Our software products involve industrial plant automation (eg. opening and closing material gates, controlling conveyor belts, monitoring material flow, reading weigh scales and pulse meters, all in real time) and product dispatch (eg. dispatching orders to production plants, monitoring fleets of delivery trucks via GPS, load-balancing and optimizing workload across multiple production locations).
Offices: 14-3300 Ridgeway Drive, Mississauga, Ontario L5L 5Y6, CA