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Full-time
bachelor degree
Health insurance, Dental insurance, Vision insurance, 401(k) savings plan, Education assistance, On-site wellness center
Posted 8d ago
~40 hrs/week
Responsibilities
The Web Merchant is responsible for planning and optimizing digital merchandising strategies across MilwaukeeTool.com to improve customer engagement and drive demand. This role collaborates cross-functionally to manage product presentation, content hierarchy, and site performance using data-driven insights.
Requirements
Candidates must have a bachelor's degree in a relevant field and 3-5 years of experience in digital merchandising or website optimization. Proficiency in web analytics, content management systems, and SEO is required, along with experience working in Agile environments.
Full job description
Job Description:
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply! Our people make all the difference in our success.
WE CREATE EMPOWERED LEADERS! At Milwaukee Tool we firmly believe that our People and our Culture are the secrets to our success -- so we give you unlimited access to everything you need to provide technical solutions on our IT Team.
Behind our doors you'll be empowered every day to own it, drive it, and do what it takes to support the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.
Your Role on Our Team
As the Web Merchant– you’ll be responsible for planning, optimizing, and continuously improving the merchandising of digital experiences across MilwaukeeTool.com to support business, customer, and brand objectives. This role manages how products, systems, solutions, campaigns, and educational content are presented across key website experiences—to help professionals discover the right solutions, build confidence, and connect with distribution partners.
Working cross-functionally with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams, this role uses customer insights, analytics, SEO, experimentation, and content strategy to continuously improve on-site engagement, qualified demand generation, and overall digital performance relative to site objectives.
Digital Experience Strategy
Develop and execute merchandising strategies that align digital experiences with business objectives, customer needs, and brand priorities.
Merchandise website experiences that educate professionals, promote complete solutions and systems, and drive qualified demand to distribution partners.
Balance brand storytelling, customer education, and conversion opportunities across all digital experiences on MilwaukeeTool.com.
Website Experience Optimization
Own the merchandising strategy for key product-focused customer touchpoints including:
Homepage
Category Pages
Product Listing Pages
Product Detail Pages
Landing Pages
Search experiences
Continuously optimize content hierarchy, navigation, featured products, campaigns, and calls-to-action based on customer behavior and performance data.
Ensure experiences evolve throughout the customer lifecycle—from awareness through ownership.
Customer & Content Merchandising
Identify opportunities to improve discovery of products, applications, systems, accessories, and solutions.
Partner with Brand and Product Marketing to prioritize content that improves customer confidence and decision-making.
Ensure merchandising strategies support seasonal campaigns, new product introductions, commercial priorities, and market initiatives.
Champion system-selling and solution-based merchandising over individual product promotion.
Data, Testing & Personalization
Work in partnership with Analytics to identify customer behavior trends and optimization opportunities.
Develop merchandising roadmaps informed by analytics, customer research, SEO insights, and experimentation.
Utilize A/B testing and personalization capabilities to continuously improve customer engagement and business outcomes.
Measure and optimize experiences against defined website KPIs and customer success metrics.
Cross-Functional Leadership
Partner closely with:
Brand Marketing, Product Marketing, Channel & Distribution, eCommerce, UX & Design, Digital Product, Analytics, and Marketing operations to Translate business priorities into digital merchandising strategies.
Core Competencies
Customer & Market Focus: Customer-Centric Thinking, product discovery, and digital merchandising across diverse product portfolios
Business & Strategy: Strategic planning, prioritization, and analytics & data Interpretation
Leadership & Delivery: Cross-Functional leadership, agile collaboration, and demonstrated communication & influence across stakeholder groups
The TOOLS you’ll bring with you:
Bachelor's degree in Marketing, Business, Digital Commerce, Communications, or related field.
3–5 years of experience in digital merchandising, digital marketing, website optimization, product merchandising, UX optimization, or digital product management.
Experience managing content and merchandising within modern Content Management Systems.
Experience using web analytics platforms (GA4, Adobe Analytics, etc.).
Experience interpreting customer behavior data to improve digital experiences.
Strong understanding of SEO, content strategy, and customer journey optimization.
Experience working within Agile product teams.
Preferred TOOLS
Experience with personalization and experimentation platforms.
Experience with headless CMS platforms.
Experience working with PIM, DAM, and analytics platforms.
Experience supporting distributor or partner-based business models.
Familiarity with UX principles and digital product development.
We provide these great perks and benefits:
Robust health, dental and vision insurance plans
Generous 401 (K) savings plan
Education assistance
On-site wellness, fitness center, food, and coffee service
For over 100 years, Milwaukee Tool has led the industry with innovative solutions that redefine performance, productivity, and safety for the professional trades. Fueled by an unwavering commitment to its users, Milwaukee Tool pioneers breakthrough technologies, products, and services that empower tradespeople to excel in their work and return home safely each day. Milwaukee is dedicated to delivering a steady stream of advanced, trade-specific solutions from its global research, design and development facilities located across southeast Wisconsin.
We enable a fast-paced design environment where our employees experience the challenge and satisfaction of seeing a product evolve from concept to the shelves of our retail and distribution partners and into the hands of our professional users on the jobsite.
At Milwaukee Tool, we recognize your career path is as individual as you are. Whether you are considering joining us early in your career or you have been in the workforce for years, our priority is to help you meet your professional goals. Being part of a fast paced and innovative culture, professional development….WE CREATE EMPOWERED LEADERS
Community Guidelines > https://bit.ly/3sZqQMQ
Offices: 13135 W Lisbon Rd., Brookfield, WI 53005, US · 1003 Sycamore Ave, Greenwood, MS 38930, US · 4366 Milwaukee St, Jackson, MS 39209, US · 12385 Crossroads Dr, Olive Branch, Mississippi 38654, US · 433 W Van Buren St, Chicago, Illinois 60607, US
Power ToolsCordless ToolsManufacturingConsumer GoodsConstruction ToolsQualityTechnologySolutionsInnovationand Engineering
For over 100 years, Milwaukee Tool has led the industry with innovative solutions that redefine performance, productivity, and safety for the professional trades. Fueled by an unwavering commitment to its users, Milwaukee Tool pioneers breakthrough technologies, products, and services that empower tradespeople to excel in their work and return home safely each day. Milwaukee is dedicated to delivering a steady stream of advanced, trade-specific solutions from its global research, design and development facilities located across southeast Wisconsin.
We enable a fast-paced design environment where our employees experience the challenge and satisfaction of seeing a product evolve from concept to the shelves of our retail and distribution partners and into the hands of our professional users on the jobsite.
At Milwaukee Tool, we recognize your career path is as individual as you are. Whether you are considering joining us early in your career or you have been in the workforce for years, our priority is to help you meet your professional goals. Being part of a fast paced and innovative culture, professional development….WE CREATE EMPOWERED LEADERS
Community Guidelines > https://bit.ly/3sZqQMQ
Offices: 13135 W Lisbon Rd., Brookfield, WI 53005, US · 1003 Sycamore Ave, Greenwood, MS 38930, US · 4366 Milwaukee St, Jackson, MS 39209, US · 12385 Crossroads Dr, Olive Branch, Mississippi 38654, US · 433 W Van Buren St, Chicago, Illinois 60607, US
Power ToolsCordless ToolsManufacturingConsumer GoodsConstruction ToolsQualityTechnologySolutionsInnovationand Engineering