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Skills: Client Relationship Management, Field Sales Leadership, P&L Accountability, Commercial Acumen, Data Analysis
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Skills: Client Relationship Management, Field Sales Leadership, P&L Management, Commercial Acumen, Data Analysis
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Lead strategic client relationships and oversee the planning and commercial delivery of medium to large field sales operations. Use data and market insights to identify trends, shape strategic recommendations, and drive ROI for FMCG brands.
Requirements
Requires extensive experience as a Client Leader or Senior Field Sales Leader within the FMCG retail sector. Must have a proven track record of managing large, geographically dispersed teams and full P&L accountability.
Full job description
Overview
Client Leadership Opportunity with Avidity Group
Location: Flexible across the UK, ideally Midlands to South East (home-based with travel)
Salary: £55,000–£60,000 plus car allowance, bonus, private healthcare, annual leave purchase scheme and a comprehensive benefits package.
About the Role
Are you an experienced Client Leader, Client Services Manager, Account Director or Senior Field Sales Leader with a proven track record in the FMCG retail – grocery, convenience or other field marketing channels?
We're looking for an individual who truly understands the dynamics of field sales and outsourced sales solutions, having built their career either agency-side or brand-side. You'll have extensive experience leading large, geographically dispersed field teams through a management structure or directly, owning senior client relationships, and delivering exceptional commercial results within a fast-paced FMCG environment.
This is a senior strategic leadership role within Avidity Group (often known internally as Account Manager), and experience of managing large-scale field sales operations, alongside significant client ownership and P&L accountability, is essential.
Whether your experience has been gained across Grocery, Convenience, Impulse, On-Trade, Away From Home, Wholesale or broader Retail channels, you'll bring a strong understanding of what it takes to drive performance, influence stakeholders and deliver growth in a highly competitive FMCG retail market.
We're looking for someone who can:
Build trusted, senior-level partnerships to own the client relationship
Lead large field sales teams through an established management structure, creating high performing and engaged teams
Demonstrate strong commercial acumen, including full P&L ownership and delivery against ambitious KPIs.
Use data, insight and market intelligence to identify trends, uncover opportunities and shape strategic recommendations and direction
Translate complex datasets into compelling, client-focused narratives that influence decision making and demonstrate ROI
Turn client strategy into clear, actionable field plans that drive performance in market
Balance strategic thinking with operational excellence to ensure successful delivery across all aspects of the account
What You'll Be Doing
You'll lead the strategic client relationship, overseeing planning, performance and commercial delivery across a medium to large field operation. Working closely with your client stakeholders, internal stakeholders and field team, you'll use insight from multiple data sources to evaluate performance, identify risks and opportunities, and shape future recommendations.
Data and insight will be central to your success in this role. You'll be comfortable analysing large volumes of performance data, identifying meaningful trends and translating findings into clear, compelling stories that support decision making. Whether presenting to clients, influencing senior leaders or driving field team focus, you'll use data to demonstrate impact, challenge thinking and unlock opportunities for growth.
You'll also continually look for ways to improve performance, optimise operations and drive additional value for both the client and the business.
Why Join Us?
This is an opportunity to join one of Avidity Group's industry-leading client teams across Standout, McCurrach, Wave or Zing, working with some of the UK's most recognised FMCG and retail brands.
If you've built your career in field sales and are looking for a role where your industry expertise, commercial leadership and client partnership skills will genuinely shape business success, we'd love to hear from you
Related keywords
FMCGField MarketingGroceryConvenienceImpulseOn-TradeAway From HomeWholesaleRetail ChannelsP&LKPIsROIClient ServicesAccount ManagementField Sales OperationsMarket Intelligence
Our purpose is singular: to increase sales at the point of purchase.
That's been our mantra from day one, over 120 years ago. Our business has changed a lot since then, evolving into the multi-sector, multi-service field marketing agency that we are today.
As consumers, customers, sectors and channels change, helping brands to sell more requires consistent evolution. That's why today, our service proposition spans sales and execution, training and advocacy, brand insight and consumer engagement – all supported by digital and data products.
We know that every business requires a tailored approach, so we use our range of tactics and services to deliver your strategy and reach your goals.
We’re owned by Avidity Group Ltd, who provide the investment and financial firepower to help us achieve our goals. We operate out of the UK and Ireland, but our reach is extended into Europe through our partnership with Sales Service International (SSI).
We're committed to being a leader in our industry, challenging the norm to unlock the very best ways of selling more for the brands we partner with. Whether that means using our in-house expertise or finding the right partners to collaborate with, our focus will forever be on selling more.
To view our vacancies and join our team please visit https://www.mccurrach.co.uk/about/careers/
Offices: 2 W Regent Street, Glasgow, Scotland G2 1RW, GB
Consumer GoodsFinancial ServicesSalesConsultingRecruitment and TrainingField SalesGroceryand RetailFinancial ServicesOutsourcing
Our purpose is singular: to increase sales at the point of purchase.
That's been our mantra from day one, over 120 years ago. Our business has changed a lot since then, evolving into the multi-sector, multi-service field marketing agency that we are today.
As consumers, customers, sectors and channels change, helping brands to sell more requires consistent evolution. That's why today, our service proposition spans sales and execution, training and advocacy, brand insight and consumer engagement – all supported by digital and data products.
We know that every business requires a tailored approach, so we use our range of tactics and services to deliver your strategy and reach your goals.
We’re owned by Avidity Group Ltd, who provide the investment and financial firepower to help us achieve our goals. We operate out of the UK and Ireland, but our reach is extended into Europe through our partnership with Sales Service International (SSI).
We're committed to being a leader in our industry, challenging the norm to unlock the very best ways of selling more for the brands we partner with. Whether that means using our in-house expertise or finding the right partners to collaborate with, our focus will forever be on selling more.
To view our vacancies and join our team please visit https://www.mccurrach.co.uk/about/careers/
Offices: 2 W Regent Street, Glasgow, Scotland G2 1RW, GB
Consumer GoodsFinancial ServicesSalesConsultingRecruitment and TrainingField SalesGroceryand RetailFinancial ServicesOutsourcing