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The role acts as a bridge between business stakeholders and the EIA function to translate priorities into analytical initiatives. It focuses on enabling forward-looking decision support through performance management, forecasting, and the development of BI dashboards.
Candidates need proven experience in commercial analytics, BI, and influencing senior stakeholders with data-backed insights. Experience in FMCG, retail, or consumer-driven businesses is considered beneficial.
The Commercial Business Intelligence Manager will be responsible for enabling better business decisions through analytics, performance management, forecasting, scenario modelling, and AI-assisted insights.
The role serves as the primary bridge between business stakeholders and the EIA function, translating business priorities into analytical initiatives that improve commercial performance, operational effectiveness, and strategic decision-making.
The role ensures analytics moves beyond reporting historical performance towards enabling forward-looking, action-oriented decision support.
Translate business questions into structured analytical frameworks that support decision-making.
Responsibilities include:
Analysing commercial performance across sales, margin and product portfolios
Identifying trends, performance drivers and emerging risks
Supporting leadership discussions with data-backed insights
Producing structured analysis that informs commercial, operational and financial decisions
Contributing to scenario modelling and forecasting analysis where required.
Support the establishment and maintenance of the organisation’s enterprise KPI framework.
Responsibilities include:
Working with business stakeholders to clarify KPI definitions
Ensuring consistency of metric implementation across dashboards
Supporting KPI documentation and governance processes
Identifying inconsistencies in reporting logic and proposing improvements
Helping ensure analytics outputs align with certified data definitions.
Design and deliver analytics products that support operational and strategic decision-making.
Responsibilities include:
Developing and maintaining dashboards within approved BI platforms
Applying strong data visualisation principles to improve usability
Improving existing reports to increase clarity and adoption
Reducing reliance on manual Excel-based reporting
Supporting executive reporting through clear narrative and interpretation of data.
Work with the Analytics Engineering and Data Engineering, Platform teams to prepare datasets suitable for analysis.
Responsibilities include:
Querying enterprise datasets
Validating data accuracy and investigating anomalies
Supporting improvements to data models and transformations
Performing data profiling and quality checks
Ensuring analytical outputs are based on consistent and reliable data.
Provide analytical support across key business functions including Sales, Category, Marketing, Finance and Operations.
Examples include:
Sales performance and channel analysis
Margin and pricing analysis
Campaign effectiveness and marketing ROI
Product portfolio performance
Operational KPI monitoring.
Support the organisation’s development of more advanced analytical capabilities.
Responsibilities include:
Designing and evaluating experiments and A/B tests
Supporting forecasting and predictive modelling initiatives
Exploring opportunities for automation and AI-assisted analytics
Contributing to the evaluation of emerging analytics technologies.
Develop strong relationships with business stakeholders across the organisation.
Responsibilities include:
Partnering with Sales, Category, Finance, Marketing, Operations, Regional Business Units and IT teams
Translating business requirements into analytical solutions
Communicating insights clearly to technical and non-technical audiences
Supporting workshops and analytical discussions with business teams.
Proven experience in commercial analytics or business intelligence
Proven ability to influence senior stakeholders using analytical insights
Evidence of commercial decision support experience is crucial
Experience designing analytical frameworks or KPI structures
Experience delivering end-to-end analytical projects.
Experience in FMCG, retail, marketplace or consumer-driven businesses is beneficial.
If this job sounds interesting, then we'd love to hear from you. Please apply online or any questions can be directed to Luke at [email protected] or James at [email protected]
Our vision is to be the world's most loved baby company.
At Mayborn Group, we’re the proud owner globally recognised brand, Tommee Tippee® and American brand, Baby Buddha. Our award-winning Tommee Tippee® brand was launched in the UK over 60 years ago, beginning with a simple yet ingenious weighted cup that wouldn’t tip over. Since then, it has grown into a household name, available in more than 60 countries worldwide. Today, we’re driven by a bold vision: to become the world’s number one parent-care company — supporting a new generation, liberating parents’ intuition through empathetic design. Mayborn Group is an international manufacturer, marketer, and distributor of innovative, stylish baby and parent-care essentials. We operate with a global team spanning multiple regions, led by a diverse Executive and Senior Leadership Team. Inclusion is at the heart of everything we do — we believe every individual deserves to feel seen, supported, and valued. Our culture celebrates difference, amplifies voices, and opens doors to opportunity for all. Our product range spans the feeding, breastfeeding, comforting, sleeping, and changing categories, supporting families from birth through to toddlerhood. Headquartered in Newcastle upon Tyne, UK, we also have regional commercial offices in North America, Australia, France, Hong Kong SAR, and mainland China. Our company owned manufacturing facilities are located in Tangier (Morocco), Guangdong (China), and Mansfield (UK), supported by a global network of third party logistics warehouses — all working together to deliver products parents trust and love.
Offices: Mayborn Group Ltd, Newcastle Upon Tyne, Northumberland, GB
Our vision is to be the world's most loved baby company.
At Mayborn Group, we’re the proud owner globally recognised brand, Tommee Tippee® and American brand, Baby Buddha. Our award-winning Tommee Tippee® brand was launched in the UK over 60 years ago, beginning with a simple yet ingenious weighted cup that wouldn’t tip over. Since then, it has grown into a household name, available in more than 60 countries worldwide. Today, we’re driven by a bold vision: to become the world’s number one parent-care company — supporting a new generation, liberating parents’ intuition through empathetic design. Mayborn Group is an international manufacturer, marketer, and distributor of innovative, stylish baby and parent-care essentials. We operate with a global team spanning multiple regions, led by a diverse Executive and Senior Leadership Team. Inclusion is at the heart of everything we do — we believe every individual deserves to feel seen, supported, and valued. Our culture celebrates difference, amplifies voices, and opens doors to opportunity for all. Our product range spans the feeding, breastfeeding, comforting, sleeping, and changing categories, supporting families from birth through to toddlerhood. Headquartered in Newcastle upon Tyne, UK, we also have regional commercial offices in North America, Australia, France, Hong Kong SAR, and mainland China. Our company owned manufacturing facilities are located in Tangier (Morocco), Guangdong (China), and Mansfield (UK), supported by a global network of third party logistics warehouses — all working together to deliver products parents trust and love.
Offices: Mayborn Group Ltd, Newcastle Upon Tyne, Northumberland, GB
