The CRM Specialist will play a crucial role in the execution, implementation, and analysis of the Customer Relationship Management (CRM) promotional plan within our online casino. The CRM specialist will be responsible f…
Skills: CRM Campaign Execution, Data Analysis, Player Segmentation, Content Creation, CRM System Management
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Full-time
bachelor degree
Posted 6d ago
~40 hrs/week
Responsibilities
The CRM Specialist is responsible for executing and analyzing promotional plans to drive player engagement, retention, and reactivation within an online casino. This includes managing campaign calendars, creating content, and optimizing player segmentation strategies.
Requirements
Candidates need a Bachelor's degree and 2-5 years of CRM experience, preferably in the iGaming or online casino industry. Proficiency in CRM platforms and data analysis tools like Excel or Google Analytics is required.
Full job description
The CRM Specialist will play a crucial role in the execution, implementation, and analysis of the Customer Relationship Management (CRM) promotional plan within our online casino. The CRM specialist will be responsible for accurate coordination and execution of the CRM calendar, driving player engagement, retention, and reactivation through effective CRM campaigns. This role requires a deep understanding of the online casino industry, strong analytical skills, and the ability to work in a fast-paced, dynamic environment.
Key Responsibilities:
CRM Campaign Execution:
Campaign Planning: Assist in developing, coordinating and executing the CRM promotional plan based on the casino’s objectives, player segmentation, and player lifecycle.
Content Creation: Collaborate with the content and creative teams to create compelling campaign materials, including emails, SMS, in-app notifications, and other relevant communication channels.
Execution & Coordination: Ensure timely execution of all CRM campaigns across multiple channels, coordinating with relevant teams to meet deadlines.
Promotions Management: Manage the creation, approval, and distribution of promotional offers, including bonuses, free spins, and loyalty rewards, ensuring they align with the overall CRM strategy.
CRM System Management:
System Maintenance: Regularly update and maintain the CRM systems, ensuring all player data is accurate, up-to-date, and appropriately segmented.
Automation & Workflows: Implement automated workflows and triggers within the CRM system to streamline player communication and ensure timely delivery of campaigns.
Troubleshooting: Identify and resolve any technical issues related to the CRM system, working closely with IT and third-party vendors when necessary.
Data Analysis & Reporting:
Campaign Performance: Monitor and analyze the performance of CRM campaigns, providing detailed reports on key metrics such as open rates, click-through rates, conversion rates, and ROI.
Player Insights: Conduct in-depth analysis of player behavior and preferences, using data to refine segmentation strategies and improve the effectiveness of future campaigns.
Reporting: Prepare regular reports for the CRM Manager and other stakeholders, highlighting key trends, successes, and areas for improvement.
Player Segmentation & Targeting:
Segmentation Strategies: Develop and refine player segmentation strategies based on demographic, behavioral, and transactional data.
Targeted Campaigns: Create targeted campaigns for different player segments, including new players, VIPs, dormant players, and churned players, with the goal of maximizing engagement and revenue.
Personalization: Implement personalization tactics within CRM campaigns to enhance player experience and increase campaign effectiveness.
Compliance & Risk Management:
Regulatory Compliance: Ensure all CRM activities comply with relevant regulations and industry standards, including GDPR, anti-money laundering (AML) policies, and responsible gambling practices.
Risk Management: Identify potential risks within CRM activities, implementing safeguards to protect player data and prevent fraud.
Cross-Department Collaboration:
Stakeholder Communication: Work closely with various departments, including marketing, customer support, product, and finance, to ensure alignment on CRM strategies and campaign execution.
Feedback Loop: Gather feedback from customer support and other frontline teams to continuously improve CRM efforts and address player concerns.
Continuous Improvement:
Industry Trends: Stay updated on industry trends, competitor activities, and emerging technologies to ensure the CRM strategy remains competitive and innovative.
Process Optimization: Continuously seek ways to optimize CRM processes, reduce inefficiencies, and improve overall campaign performance.
Qualifications:
Education: Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
Experience:
2-5 years of experience in a CRM role, preferably within the online casino or igaming industry.
Proven track record of executing and analyzing successful CRM campaigns.
Technical Skills:
Experience in CRM platforms (e.g., Salesforce, Optimove, Fasttrack, HubSpot, or industry-specific tools).
CRM backoffice knowledge (e.g. Everymatrix) is a plus
Strong understanding of data analysis tools such as Excel or Google Analytics.
Experience with content management systems (e.g. CMS) is a plus.
Leading the transformation of gambling into mainstream multiproduct omnichannel entertainment
Industry
Gambling Facilities and Casinos
Company size
51-200 employees
Founded
2015
Headquarters
Sectorul 4, Bucharest
LinkedIn followers
4,129
We are an entertainment company founded in 2015 with a dream of transformation of gambling into entertainment for millions of customers around Romania.
Maxbet.ro is one of the most reputable casino brands and one of the most preferred online casino in Romania. Dynamically growing Maxbet.ro online casino offering to the players a great variety of slots, friendly & easy interface, instant withdrawals, and exclusive offers for VIP customers.
Maxbet Online is a dynamic and quickly growing environment that represents an ideal place for ambitious young professionals to unlock and develop their potential.
Leading the transformation of gambling into mainstream multiproduct omnichannel entertainment
Industry
Gambling Facilities and Casinos
Company size
51-200 employees
Founded
2015
Headquarters
Sectorul 4, Bucharest
LinkedIn followers
4,129
We are an entertainment company founded in 2015 with a dream of transformation of gambling into entertainment for millions of customers around Romania.
Maxbet.ro is one of the most reputable casino brands and one of the most preferred online casino in Romania. Dynamically growing Maxbet.ro online casino offering to the players a great variety of slots, friendly & easy interface, instant withdrawals, and exclusive offers for VIP customers.
Maxbet Online is a dynamic and quickly growing environment that represents an ideal place for ambitious young professionals to unlock and develop their potential.
