Company Description We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: CRM Strategy, Customer Retention, Data Analysis, Customer Data Platforms, Braze
Company Description We’re one of the world’s leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: Paid Search, Paid Social, Google Ads, Apple Search Ads, Meta Ads
Company Description We’re one of the world’s leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: Employee Supervision, Custodial Training, Commercial Cleaning, Health and Safety Compliance, Time Management
Company Description At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million…
Skills: C#.NET, MS SQL Server, Golang, WPF, WinForms
Company Description We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: C#.NET, MS SQL Server, Golang, WPF, WinForms
Company Description We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: Hardware Installation, Software Configuration, Windows 11, Windows 10, macOS
Company Description At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million…
Company Description At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million…
Company Description We’re one of the world’s leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: Employee Supervision, Custodial Training, Commercial Cleaning, Health and Safety Compliance, Time Management
Company Description We’re one of the world’s leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: Employee Supervision, Custodial Training, Commercial Cleaning, Health And Safety Compliance, Time Management
Company Description We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: SQL, Google BigQuery, GCP, ETL/ELT, Terraform
Company Description We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: IT Engineering Management, ITIL, Service Management, Infrastructure Management, People Management
Company Description We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: IT Engineering Management, ITIL, Service Management, Infrastructure Management, People Management
Company Description We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Company Description We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: Regulatory Compliance, Written Communication, Verbal Communication, Attention To Detail, Documentation
Company Description We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers…
Skills: Regulatory Compliance, Written Communication, Verbal Communication, Attention To Detail, Documentation
Company Description At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million…
Company Description At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million…
Company Description At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million…
Skills: Software Architecture, GoLang, Kubernetes, Google Cloud Platform, C#
Company Description At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million…
Skills: Software Architecture, GoLang, Kubernetes, Google Cloud Platform, C#
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$75k–$105k/yr
Full-time
Posted 1d ago
~40 hrs/week
Responsibilities
Develop and implement CRM strategies to drive customer engagement, retention, and loyalty for online casino products. Manage CRM workflows, budget, and localized strategies while collaborating with cross-functional teams to optimize customer lifetime value.
Requirements
Requires deep knowledge of the online gaming industry and experience with CRM platforms like Optimove or Braze. Candidates must be data-literate with a proven track record of delivering growth through retention strategies and analytical decision-making.
Full job description
Company Description
We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.
We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our global worldwide.
Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 billion HTTP requests daily and process more than 1.5 million bets per hour at peak.
Job Description
As CRM Lead, Gaming you will be responsible for developing and implementing CRM strategies to drive customer engagement, retention and loyalty for our online casino product.
You will be a key member of the gaming CRM team; who are responsible for creating strategic CRM roadmaps, executing and analyzing campaign performances which aim to drive long-term customer engagement & loyalty. Your knowledge of the online casino industry and the customer behavior will be essential in driving meaningful progress.
The salary range for this position is between $75,000 and $105,000 annually.
Qualifications
Experience working in a CRM or marketing related role preferred.
Deep understanding of the online gaming industry, understanding of the main competitors, as well as experience in managing CRM and promotions across gaming or sportsbook.
Commercially minded, data literate with strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.
Comprehensive knowledge of Customer Data Platforms (e.g. Optimove) and/or Execution Platforms (Braze) is essential.
Proven track record of delivering growth through promotion and retention strategies
Experience with planning, project management, execution and evaluation against target metrics
Results driven with the desire to test, re-evaluate, optimize, and test again
Work to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.
Interact with a range of different departments and build strong cross-departmental relationships.
Communicate effectively and clearly with all levels of staff both verbally and in writing.
Make sound, logical decisions and have the drive to see projects through to completion.
Additional Information
Leading on the planning and management of customer promotions and loyalty offers, and reporting on campaigns & business performance
Managing CRM workflows from initial briefing requests to final delivery and reporting; working closely with stakeholders from Marketing, Content, Design, Customer Support and Product (Dev) to ensure seamless and successful outcomes of best-in-class CRM initiatives.
Promoting a data-driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, Control Testing), ensuring that all learnings are captured and used to optimize future marketing campaigns.
Defining and implementing localized CRM strategies across key territories; delivering campaign roadmaps of high standard and in a timely manner.
Establishing and tracking key performance indicators (KPIs) to measure the success of the CRM campaigns, using these indicators to enhance all stages of customer lifecycles and optimising customer lifetime value; continuously evaluating the effectiveness of the CRM strategy and adjust it as necessary
Overseeing the bonus budget and engagement KPIs for your territories, ensuring cost-effective implementation of campaigns is applied through data-driven learnings and multivariate testing.
Leading the monitoring and evaluation of campaigns through the support of CRM Analytics team; analyzing customer data, behavioral patterns and campaign KPIs to identify opportunities for future optimization
Presenting reports and territory insights to senior stakeholders which demonstrate a deep understanding of the CRM activities; outlining the impact of CRM campaigns, successes, challenges and recommendations.
Monitoring industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard.
Liaising with key stakeholders and other Marketing departments to maximise opportunities and help ensure the objectives of the department are achieved.
bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.
We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our global worldwide.
Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.
Offices: bet365 House, Media Way, Stoke-on-Trent, Staffordshire ST1 5SZ, GB · Waterport Place, 2 Europort Avenue, Gibraltar, GI · Spring Gardens, Manchester, Manchester M2 1AB, GB · Bulevard Todor Aleksandrov 109, Vazrazhdane, Sofia City, BG · The Centre – Lvl 3, Tigne Point, Sliema, Malta, Sliema, Malta TP01, MT
Sports BettingOnline CasinoPokerGamesBingoInnovationResearch & DevelopmentSoftware DevelopmenttechnologySoftware Development
We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.
We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our global worldwide.
Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.
Offices: bet365 House, Media Way, Stoke-on-Trent, Staffordshire ST1 5SZ, GB · Waterport Place, 2 Europort Avenue, Gibraltar, GI · Spring Gardens, Manchester, Manchester M2 1AB, GB · Bulevard Todor Aleksandrov 109, Vazrazhdane, Sofia City, BG · The Centre – Lvl 3, Tigne Point, Sliema, Malta, Sliema, Malta TP01, MT
Sports BettingOnline CasinoPokerGamesBingoInnovationResearch & DevelopmentSoftware DevelopmenttechnologySoftware Development