Job DetailsJob Location: Orlando Office - Orlando, FL 32801Company Overview
At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow. Your career path with us starts here!
Our Culture
Joining the Margaritaville at Sea® team means embracing our Culture Essentials, which are the cornerstone values shaping our identity, principles, and actions, which are every guest, every time, act with integrity and respect, shred responsibility for the well-being of our guests, crew and community and each employee’s responsibility to be better than the rest These beliefs and behaviors not only define who we are but also unite us as a team, guiding us in decision-making, fostering relationships, tackling challenges, and reaching milestones. These culture essentials propel us toward a shared vision of success, ensuring a collective effort in shaping our future.
Responsibilities
The Guest Insights & Activation Manager is responsible for embedding the voice of the guest into every major business decision across the organization by serving as a critical link between customer data, business strategy, and operational execution. This role focuses on translating guest insights into measurable business outcomes and partners cross-functionally with Marketing, Revenue Management, Operations, Contact Center, Digital, Product, and Data Engineering teams to identify growth opportunities, develop actionable recommendations, and drive customer-centric initiatives. The successful candidate will lead efforts to deepen understanding of guest behavior, ensure insights directly influence how the organization markets, sells, and services, and continually enhance the overall guest experience. This position requires a strategic and analytical leader who thrives in a fast-paced environment, effectively manages competing priorities, and is passionate about leveraging data-driven decision-making to deliver exceptional guest experiences.
Essential Functions
Guest Insight Strategy: This function is responsible for championing a customer-first culture by ensuring guest insights are consistently embedded into both strategic and operational decision-making across the organization. The role requires developing a deep understanding of guest behaviors, motivations, preferences, and booking patterns, and using those insights to identify opportunities to improve acquisition, conversion, retention, loyalty, onboard spending, and overall guest satisfaction. By synthesizing complex customer data, this individual translates insights into clear, actionable recommendations that influence both executive leadership and day-to-day operations.
Business Performance & Growth: In this capacity, the role partners closely with Marketing, Revenue Management, Operations, Digital, and Contact Center teams to drive business performance through customer-focused insights. The position evaluates existing and proposed initiatives to uncover opportunities for improvement through segmentation, personalization, targeting, and enhancements to the guest experience. It also develops and implements frameworks to measure the impact of these initiatives and maintains ongoing oversight of key business and customer performance indicators, proactively identifying trends, risks, and growth opportunities.
Customer Segmentation & Activation: This area focuses on leading the development and evolution of customer segmentation strategies that enable more personalized and effective engagement. The role collaborates with CRM and Marketing teams to design audience strategies, targeting approaches, lifecycle journeys, and activation plans. By leveraging guest behavior data and aligning with business objectives, the position recommends next-best actions, offers, products, and experiences, while also supporting campaign planning through the identification of high-value audiences and opportunities for optimization.
Measurement & Analytics: This responsibility centers on establishing robust measurement frameworks for marketing campaigns, guest experience initiatives, and broader business programs. The role defines key performance indicators, success metrics, reporting standards, and attribution methodologies to ensure consistency and clarity in performance tracking. Through in-depth analysis, it delivers actionable insights that help leaders make informed decisions, while also uncovering root causes, key business drivers, and opportunities for continuous optimization.
Cross-Functional Leadership: This function serves as a trusted advisor to leaders across Marketing, Operations, Revenue Management, Digital, and Contact Center teams, ensuring alignment and collaboration across the organization. The role works closely with Data Engineering and Analytics teams to prioritize data requirements, integrations, dashboards, and analytical capabilities. By translating business questions into clear analytical requirements and delivering insights in a way that drives action, the position effectively leads multiple concurrent initiatives while balancing strategic priorities with operational demands.
QualificationsQualifications
Bachelor’s degree in Business, Marketing, Analytics, Statistics, Economics, Data Science, or a related field
Experience
7+ years of experience in customer analytics, business intelligence, CRM strategy, customer insights, marketing analytics, or related disciplines
Proven experience translating customer data into measurable business outcomes
Knowledge, Skills, and Abilities
Deep knowledge of customer analytics, behavioral data, and insight generation, with the ability to connect guest behavior to business outcomes
Strong understanding of marketing strategy, customer lifecycle management, segmentation, and personalization techniques
Proficiency in interpreting and leveraging data from CRM systems, customer data platforms, marketing technologies, and business intelligence tools
Knowledge of performance measurement methodologies, including attribution models, experimentation, and forecasting techniques
Advanced analytical and problem-solving skills, with the ability to work with large, complex datasets and translate findings into actionable insights
Strong business acumen and understanding of how data-driven decisions impact revenue, growth, and customer experience
Excellent communication and storytelling skills, with the ability to present complex insights clearly to both technical and non-technical audiences, including executive leadership
Ability to influence and collaborate effectively across cross-functional teams, building strong relationships with stakeholders at all levels
Strong project management and organizational skills, with the ability to manage multiple priorities and deliver results in a fast-paced environment
Strategic thinking capability, paired with an execution-focused mindset that drives measurable outcomes
High level of curiosity and critical thinking, with a proactive approach to identifying trends, risks, and opportunities
Ability to navigate ambiguity, adapt to changing priorities, and operate effectively in a dynamic business environment
Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel: Ability and willingness to travel onboard company vessels to support operational initiatives and gather guest insights
Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
This position is classified as “in-person,” which means the physical office in Orlando.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Margaritaville at Sea, your total rewards package is much more than your base salary. We provide comprehensive and innovative benefits to meet your needs, including:
Health Benefits
Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits
401(k) plan that includes a company match
Paid Time Off
Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work.
Other Benefits
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a fast growing company that offers opportunities for advancement.
In addition to other duties/functions, this position requires full commitment and support for promoting an ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sex, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.