Singapore, Singapore · Hybrid
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Digital Experience Strategy, Personalisation, Conversion Rate Optimisation, Audience Segmentation, SEO
Singapore, Singapore · Hybrid
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Sales Strategy, Business Development, International Market Development, Stakeholder Management, Revenue Optimization
Singapore, Singapore · Hybrid
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: International Sales Strategy, Business Development, Market Development, Stakeholder Management, Revenue Optimization
Singapore, Singapore · Hybrid
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: International Sales, Business Development, MICE Strategy, Account Management, Stakeholder Management
Singapore, Singapore · Hybrid
Mandai Nature is a successful Singapore-based non-profit conservation organisation jointly set up by Temasek and Mandai Wildlife Group (which manages zoological parks including Singapore Zoo, Night Safari, River Wonders,…
Skills: Business Operations, Financial Management, Grant Administration, Compliance, Risk Management
Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Guest Service, Storytelling, Ticketing Operations, Safety Inspections, Conflict Resolution
Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Clinical Pathology, Microbiology, Parasitology, Molecular Diagnostics, Sample Preparation
Singapore, Singapore · Hybrid
Mandai Nature is a successful Singapore-based non-profit conservation organisation jointly set up by Temasek and Mandai Wildlife Group (which manages zoological parks including Singapore Zoo, Night Safari, River Wonders,…
Skills: Business Operations, Financial Management, Budgeting, Compliance, Risk Management
Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Animal Care, Welfare Management, Team Management, Project Management, Budgeting
Singapore, Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Queue Management, Crowd Management, Guest Experience Management, Incident Reporting, Wildlife Management
Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Waste Management, Stormwater Management, Sustainability Reporting, Stakeholder Management, Tender Evaluation
Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Electrical Engineering, Troubleshooting, Carpentry, Plumbing, Painting
Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Queue Management, Crowd Management, Customer Service, Guest Relations, Administrative Support
Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Guest Service, Resource Management, Conflict Resolution, Staff Training, Safety Enforcement
Singapore, Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Guest Service, Resource Management, Conflict Resolution, Staff Training, Safety Enforcement
Singapore, Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Guest Service, Resource Management, Conflict Resolution, Staff Training, Park Safety
Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Animal Care, Animal Training, Public Speaking, Animal Husbandry, Behavioral Monitoring
Singapore, Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Animal Husbandry, Food Preparation, Behavioral Enrichment, Positive Reinforcement Training, Guest Interaction
Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Queue Management, Crowd Management, Guest Experience Management, Incident Management, Staff Management
Singapore, Singapore · On-site
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildli…
Skills: Camp Facilitation, Public Speaking, Guest Engagement, Teambuilding, Animal Knowledge
Singapore, Singapore • Hybrid
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Lead the strategy and execution of Mandai's digital experience and personalisation across multiple platforms to improve guest engagement and conversion. Manage multidisciplinary teams focused on content optimisation, AI discoverability, and conversion rate optimisation (CRO).
Requires 8-10 years of experience in digital experience, product management, or e-commerce, with at least 3-5 years of people leadership. Proven success in delivering digital transformation and optimisation initiatives in a multi-channel environment is essential.
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.
We are looking for a strategic and commercially minded digital leader to drive personalisation, discoverability and conversion across our digital ecosystem. This is an exciting opportunity to shape how millions of guests interact with Mandai through data-driven experiences that are relevant, seamless and measurable.
As the Senior Manager, Digital Experience & Personalisation, you will lead the strategy, optimisation and continuous evolution of Mandai's digital experiences across multiple platforms, working at the intersection of Product, Marketing, Analytics and Technology to deliver meaningful customer and business outcomes.
Lead Mandai's Digital Experience Strategy:
Define and execute Mandai's personalisation and digital experience strategy to create engaging, customer-centric journeys across every stage of the guest lifecycle.
Develop the roadmap for digital experience, personalisation and optimisation initiatives.
Identify opportunities to improve customer engagement and business performance.
Drive adoption of intelligent and data-driven customer experiences.
Translate customer insights into scalable digital capabilities.
Drive Personalisation Across the Digital Ecosystem:
Lead the design and enablement of personalised experiences across Mandai's digital touchpoints.
Develop audience segmentation strategies.
Define personalisation use cases and customer journeys.
Partner with Product Managers to embed personalisation into digital products.
Improve guest engagement through contextual experiences and recommendations.
Lead Content Optimisation & AI Discoverability:
Build Mandai's discoverability strategy to ensure guests can easily find relevant content through search and emerging AI-powered experiences.
Lead the Content Optimisation team.
Establish content governance standards.
Drive SEO and AI discoverability initiatives.
Improve content quality and engagement across digital platforms.
Lead Conversion Optimisation:
Own Mandai's Conversion Rate Optimisation (CRO) strategy to improve digital performance and commercial outcomes.
Lead experimentation and A/B testing programmes.
Improve digital customer journeys.
Optimise conversion funnels and engagement.
Partner with Commerce teams to identify revenue growth opportunities.
Build Measurement & Insights Capabilities:
Lead the design and enablement of personalised experiences across Mandai's digital touchpoints.
Develop audience segmentation strategies.
Define personalisation use cases and customer journeys.
Partner with Product Managers to embed personalisation into digital products.
Improve guest engagement through contextual experiences and recommendations.
Lead and Develop High-Performing Teams:
Lead a multidisciplinary team responsible for Content Optimisation & Discoverability and Conversion Optimisation.
Coach and develop team members.
Build future digital capabilities.
Foster a culture of experimentation and continuous improvement.
Drive collaboration across Product, UX/UI, Marketing, Analytics and Technology teams.
Collaborate Across the Business:
Act as the business owner for digital experience capabilities, partnering with stakeholders across the organisation to deliver integrated customer experiences.
Align business priorities with customer needs.
Manage external agencies and technology partners.
Facilitate strategic workshops and governance meetings.
Influence senior stakeholders through data and customer insights.
8–10 years of experience in digital experience, digital product management, personalisation, digital marketing, e-commerce or customer experience.
At least 3–5 years of people leadership experience managing cross-functional teams and digital specialists.
Proven success delivering digital experience optimisation, customer engagement or conversion improvement initiatives across web, mobile and digital platforms.
Experience leading digital transformation, optimisation or personalisation programmes within a multi-channel environment.
Experience working collaboratively with Product, Technology, Marketing, Analytics and external partners to deliver digital initiatives at scale.
