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Social Media Manager— Genuine Fred (Fred & Friends) Full-time | Remote with East Coast / New England preference Fred & Friends (@genuinefred) is looking for a mid-level Social Media Manager to take the reins of our…
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Pawtucket, Rhode Island, United States • Hybrid
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Manage and grow Fred's social media presence by creating original, humorous short-form video and graphic content. Oversee the TikTok Shop Affiliate program and maintain community engagement through a cheeky brand voice.
Requires 3+ years of experience managing social media for consumer brands and a strong portfolio of self-produced video content. Candidates must possess quick-witted copywriting skills and experience in creator outreach and affiliate reporting.
Social Media Manager— Genuine Fred (Fred & Friends)
Full-time | Remote with East Coast / New England preference
Fred & Friends (@genuinefred) is looking for a mid-level Social Media Manager to take
the reins of our growing online presence and amplify our voice through creative content
and sharp humor. We currently have 368k+ followers on TikTok and 40k+ on Instagram
— and we're just getting started.
This is a role for someone who is genuinely funny, visually sharp, and knows how to
make people stop scrolling. You’ll own Fred’s social channels, create original content,
and keep our personality unmistakable. You’ll plan, shoot, and post across TikTok,
Instagram, Threads, Pinterest, and more – spotting trends early and turning them into
moments that make people laugh, engage, and shop.
This is a full-time remote role. We're based in Pawtucket, RI, and prefer candidates on
the East Coast or in New England — not because we'll make you come in every week,
but because we'll want to see you occasionally for product launches, video shoots, and
team outings. Being within a day's shipping range also makes the physical product side
of this job a lot easier.
Content Creation
● Concept, shoot, and edit short-form video
● Create graphics, memes, and static posts that look and sound unmistakably Fred
● Write clean, clever copy for social, email snippets, and product placements.
● Spot trending formats, sounds, and cultural moments – and adapt them into
Fred-worthy content
TikTok Shop & Affiliate
● Own Fred's TikTok Shop Affiliate program: sourcing creators, sending samples
and PR boxes, managing outreach, writing briefs, and tracking performance
● Build and maintain relationships with creators and influencers across TikTok and
Amazon Creator Connections
● Support paid boosts and cross-channel campaigns alongside the e-commerce
team
Community & Strategy
● Be the voice of Fred: respond to comments, questions, and DMs with our cheeky,
friendly tone
● Build monthly content calendars tied to product launches, seasons, and cultural
moments
● Maintain a weekly scorecard for performance and know what the numbers
actually mean (reach, views, engagement, saves, CTR, revenue)
● Deliver monthly insights: what hit, what flopped, what’s next
PLATFORMS YOU’LL LIVE ON:
TikTok, TikTok Shop Affiliate Center, Instagram, Threads, Pinterest, Amazon Creator
Connections, Later Social, Yotpo, Linktree, Canva
WHO YOU ARE & WHAT YOU BRING:
● 3+ years managing social for a consumer brand (gifts, lifestyle, or housewares is
a plus)
● A portfolio of TikToks, Reels, or Shorts you actually concepted, shot, and edited
yourself
● Strong graphic design skills. You can make a meme, a story graphic, and a
product flat lay look good.
● Quick-witted copywriting instincts — voice, tone, and timing matter here.
● Comfortable on camera when needed, even better at directing others
● Experience with affiliate marketing and creator management: sourcing, briefs,
usage rights, reporting
● Obsessed with social trends and what actually makes people stop scrolling
● Highly organized and able to balance creativity with deadlines and structure
● Adaptable, collaborative, and quick to pivot when the algorithm decides to ruin
your week
● A real sense of humor and a genuine love for the brand — if you've never heard
of Fred, spend 10 minutes at genuinefred.com before you apply
ABOUT US
Since 2004, Fred has been a leader in the gift industry, creating clever, quirky, and
delightfully unexpected goods that add a spark of fun to everyday life. From kitchen
gadgets and games to playful party must-haves, Fred products turn ordinary moments
into something worth smiling about. Check out what we do at www.genuinefred.com.
TO APPLY:
Applicants must be US residents
Send your resume and examples of your best work to [email protected].
Skip the formal cover letter. We don't need three paragraphs about your passion for
brand storytelling. Just tell us a few things about yourself, what drew you to Fred
specifically, and what your FYP looked like last night.
No phone calls, please. Call your mother instead; she never hears from you anymore.
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. The Company markets its products under well-known kitchenware brands, including Farberware®, KitchenAid®, Sabatier®, Amco Houseworks®, Chef'n®, Chicago™ Metallic, Copco®, Fred® & Friends, Houdini™, KitchenCraft®, Kamenstein®, Kizmos™, La Cafetière®, MasterClass®, Misto®, Mossy Oak®, Swing-A-Way® Taylor® Kitchen and Vasconia®; respected tableware and giftware brands, including Mikasa®, Pfaltzgraff®, Fitz and Floyd®, Creative Tops®, Empire Silver™, Gorham®, International® Silver, Kirk Stieff®, Rabbit®, Towle® Silversmiths, Tuttle®, Wallace®, Wilton Armetale®, V&A® and Royal Botanic Gardens Kew®; and valued home solutions brands, including Bombay®, BUILT NY®, Taylor® Bath and Taylor® Weather. The Company also provides exclusive private label products to leading retailers worldwide.
Offices: 1000 Stewart Ave, Garden City, NY 11530, US
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. The Company markets its products under well-known kitchenware brands, including Farberware®, KitchenAid®, Sabatier®, Amco Houseworks®, Chef'n®, Chicago™ Metallic, Copco®, Fred® & Friends, Houdini™, KitchenCraft®, Kamenstein®, Kizmos™, La Cafetière®, MasterClass®, Misto®, Mossy Oak®, Swing-A-Way® Taylor® Kitchen and Vasconia®; respected tableware and giftware brands, including Mikasa®, Pfaltzgraff®, Fitz and Floyd®, Creative Tops®, Empire Silver™, Gorham®, International® Silver, Kirk Stieff®, Rabbit®, Towle® Silversmiths, Tuttle®, Wallace®, Wilton Armetale®, V&A® and Royal Botanic Gardens Kew®; and valued home solutions brands, including Bombay®, BUILT NY®, Taylor® Bath and Taylor® Weather. The Company also provides exclusive private label products to leading retailers worldwide.
Offices: 1000 Stewart Ave, Garden City, NY 11530, US
