Copenhagen, Capital Region of Denmark, Denmark · Hybrid
$135k–$202k/yr
Job Description Drive Impactful Campaigns: Connect and Grow the LEGO Group's Kids and Preschool Audience! The LEGO® Group mission is to inspire and develop the builders of tomorrow — and that journey includes prioritizin…
Skills: Marketing Campaign Management, Go-to-Market Strategy, Membership Program Management, Omnichannel Activation, Cross-functional Collaboration
Kladno, Central Bohemia, Czechia · Hybrid
Job Description Just imagine shaping the future of manufacturing through data, insights and smart investment decisions at the LEGO Group®. Then make it real. Join our EMEA Manufacturing Finance team in Kladno and help tu…
Skills: Finance Business Partnering, Financial Analysis, FP&A, Operations Finance, Business Case Development
Kladno, Central Bohemia, Czechia · Hybrid
Job Description Do týmu údržby hledáme novou posilu na pozici Team Coordinator na bílou směnu. V této pozici budeš v přímém kontaktu s mechaniky údržby a budeš mít přímý vliv na výsledky, efektivitu a kulturu celého oddě…
Skills: Maintenance Coordination, Performance Evaluation, Technical Troubleshooting, Team Leadership, Electrical Engineering
Richmond, Virginia, United States · Hybrid
Job Description Process Optimization & Performance Optimize injection molding processes to improve safety, quality, productivity, cost, and Overall Equipment Effectiveness (OEE). Analyze process and manufacturing data to…
Skills: Injection Molding, Scientific Molding, Process Optimization, Root Cause Analysis, Mold Qualification
Richmond, Virginia, United States · On-site
Job Description The Security Coordinator is responsible for coordinating daily security operations through the Local Command Center (LCC), ensuring the safety and security of employees, visitors, assets, and facilities. …
Skills: Security Operations, Emergency Management, Incident Response, CCTV Monitoring, Access Control
Prague, Prague, Czechia · Hybrid
Job Description #LI-BA1 Come and join us as a Payroll Advisor and help us deliver accurate and professional salaries every month for more than 3500 employees in Czech Republic! This is a fixed term contract which expires…
Skills: Payroll Processing, Czech Legislation, Tax Rules, English Fluency, Czech Fluency
Billund, Region of Southern Denmark, Denmark · Hybrid
Job Description Would you like to help shape the next generation of automated packing and logistics at the LEGO Group? This is a unique opportunity to bring your project management, coordination, support, and administrat…
Skills: Project Management, Coordination, Administration, Program Support, Document Maintenance
Slough, England, United Kingdom · Hybrid
Job Description Just imagine helping shape workforce plans that help us deliver great experiences to LEGO® fans around the world. Then make it real. As a Scheduling Analyst within the CSE (Consumer and Shopper Engagement…
Skills: Workforce Management, Scheduling, Data Storytelling, Staffing Planning, Calabrio
Nyíregyháza, North Great Plain, Hungary · Hybrid
Job Description Are you ready to shape the future of warehouse automation and logistics technologies? This is your opportunity to bring your specialist expertise, stakeholder management skills, and can-do attitude into p…
Skills: Warehouse Automation, Logistics Management, Project Management, Stakeholder Management, Supply Chain Management
Monterrey, Chiapas, Mexico · On-site
Job Description Bring value to yourself and the organization by putting your superpowers to work! Facilities (WS&O) is a service department that is focused on providing the adequate conditions of equipment, systems, buil…
Skills: Project Management, Construction Management, Budget Management, Stakeholder Management, Risk Management
Monterrey, Chiapas, Mexico · On-site
Job Description Bring value to yourself and the organization by putting your superpowers to work! Facilities (WS&O) is a service department that is focused on providing the adequate conditions of equipment, systems, buil…
Skills: Project Management, Construction Management, Budget Management, Stakeholder Management, Risk Management
United States · On-site
$28/hr–$30/hr
Job Description Core Responsibilities: • Collaborate with the Store Manager to deliver results by prioritizing time and effort, going beyond goals set by others, and finding motivation in raising store performance to the…
Skills: Retail Management, Merchandising, Recruitment, Coaching, Performance Management
Nyíregyháza, North Great Plain, Hungary · Hybrid
Job Description If you are motivated about attracting, sourcing, hiring, and onboarding outstanding talent for years to come and want to make a meaningful impact on children around the world, we would love to hear from y…
Skills: End-to-end Recruitment, Sourcing, Candidate Selection, Onboarding, Diversity & Inclusion
Tân Uyên, Bình Dương Province, Vietnam · Hybrid
Job Description Core Responsibilities/ Nhiệm vụ chính: Provide support, participate proactively and demonstrate leadership on QEHS in Machine Maintenance area. / Chủ động hỗ trợ, tham gia và thể hiện vai trò dẫn dắt tron…
Skills: Plastic Injection Machine Maintenance, Preventive Maintenance, Corrective Maintenance, Electrical Diagrams, Electronic Diagrams
Monterrey, Chiapas, Mexico · On-site
Job Description At the heart of every unforgettable LEGO® experience is a seamless connection between people, processes, and technology — and that's where you come in. As our next Digital Technology Senior Technical Prog…
Skills: Technical Program Management, Infrastructure Engineering, Stakeholder Management, Risk Mitigation, Roadmapping
Tân Uyên, Bình Dương Province, Vietnam · Hybrid
Job Description Trách nhiệm công việc: Thực hiện kiểm tra chất lượng vật tư đầu vào (hộp carton, sách hướng dẫn, giấy cuộn, hạt nhựa, …). Hỗ trợ bộ phận sản xuất bằng cách thực hiện các hành động ngăn chặn tạm thời, khi …
Skills: Quality Control, Supplier Quality Management, Defect Classification, Analytical Skills, Problem Solving
Nyíregyháza, North Great Plain, Hungary · Hybrid
Job Description Milyen feladatokat lát el nálunk a Globál Munkautasítás Tréner? Képzésszervezés és képzések hatékonyságának mérése, ezek riportálása fröccsöntési minőségirányítási területen Biztosítani a különböző műszak…
Skills: Training Organization, Quality Management, Injection Molding, Technical Documentation, English Proficiency
Toronto, Ontario, Canada · Hybrid
$23/hr–$24/hr
Job Description Retail Store Team Leader (Part-Time) - Sherway Gardens, Etobicoke, Ontario Are you ready to join one of the most trusted brands in the world? Join the LEGO® Brand Retail team as a part-time Team Leader an…
Skills: Leadership, Retail Management, Employee Training, Cash Handling, Inventory Auditing
Munich, Bavaria, Germany · Hybrid
Job Description We are looking for a commercially minded and energised Senior Key Account Manager to lead a team of 3 and support growth in our Europe Central Business Unit at the LEGO Group! Please note: This position w…
Skills: Key Account Management, Team Leadership, Channel Strategy, Contract Negotiation, Cross-functional Collaboration
Bethesda, Ohio, United States · On-site
Job Description Core Responsibilities: • Assists the ASM and SM in maintaining holiday, attendance, and team scheduling • Effectively supervise Sales Associates during the shift, dealing with potential issues appropriate…
Skills: Team Leadership, Staff Supervision, Scheduling, Inventory Management, Merchandising
Copenhagen, Capital Region of Denmark, Denmark • Hybrid
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Lead the implementation of go-to-market campaigns for Kids and Preschool audiences across global channels and retail touchpoints. Integrate the LEGO Insiders membership program into campaign strategies to drive engagement and loyalty among families.
Requires extensive expertise in marketing campaign management and the Go-to-Market process, preferably within consumer-facing or entertainment industries. Must possess strong analytical skills and the ability to collaborate in complex, international matrixed environments.
Drive Impactful Campaigns: Connect and Grow the LEGO Group's Kids and Preschool Audience!
The LEGO® Group mission is to inspire and develop the builders of tomorrow — and that journey includes prioritizing play, at all ages. As the Kids and Preschool Go to Market (GTM) Senior Manager, you will play an important role in delivering impactful marketing campaigns that connect to our Preschool and Kids audiences while boosting integration with the Membership & Personalization team.
Core Responsibilities:
Kids and Preschool Campaign Implementation
Lead the implementation of Kids and Preschool audience go-to-market campaigns across global channels, working closely with the Head of Kids GTM, Head of Preschool GTM and GTM Senior Managers to ensure campaigns are engaging, insightful and impactful.
Implement detailed OESP marketing activation plans for designated Kids and Preschool product lines, ensuring consistency across brand, digital and retail touchpoints.
Translate campaign strategies into clear activation plans, ensuring campaigns connect effectively with kids and their parents/guardians across the full consumer and shopper journey.
LEGO Insiders Integration
Ensure the LEGO® Insiders program is integrated as a key audience and value layer within Kids (0-12) go-to-market campaigns.
Represent prioritized LEGO Insiders member segments and strategic audiences within campaign briefs, GTM playbooks, and activation plans.
Discover opportunities to integrate membership benefits, rewards, and enriching member experiences into Kids campaigns to boost engagement and foster loyalty.
Champion the voice of the LEGO Insiders member within campaign planning to ensure campaigns reflect member motivations and behaviors, specifically for families and children.
Cross-Team Integration
Act as a key connection point between the Integrated Marketing team and the Membership & Personalization teams to ensure alignment on audience strategies and campaign planning.
Partner closely with the Senior Manager, Membership Campaigns to align Kids and Preschool campaign timelines with the LEGO Insiders marketing calendar and integrate relevant family-oriented moments where appropriate.
Ensure campaign plans leverage membership value propositions while avoiding duplication with membership-led marketing initiatives.
Shopper & Retail Activation
Lead or support the implementation of Kids and Preschool shopper marketing plans by coordinating deliverables and ensuring market teams receive clear and consistent shopper toolkits and campaign assets.
Work closely with trade and shopper partners to ensure alignment between brand messaging and retail activation, integrating membership value where relevant across the shopper journey.
Coordinate omnichannel activation elements to ensure campaigns are consistent across consumer and retail environments.
Insights & Performance
Leverage insights from consumer research, LEGO Insiders member behavior and campaign performance to uncover opportunities for enhancing message relevance and increasing marketing impact among kids and their families.
Support campaign performance tracking by collecting KPIs, monitoring market activation quality, and identifying opportunities for optimization.
Apply knowledge of marketing channels and audience insights to inform campaign execution and continuous improvement.
Cross-Functional Collaboration
Maintain strong partnership with Product Marketing Development (PMD) to ensure go-to-market strategies reflect upstream franchise strategies and align with Kids and Preschool audiences priorities.
Coordinate with Business Units (BUs) on future franchise selling-in, ensuring consistent campaign narratives and alignment with Kids audience priorities and membership opportunities.
Operate under the guidance of the Head of Kids GTM and Head of Preschool GTM
Ensure the needs, motivations and behaviors of LEGO Insiders members are reflected in campaign messaging, experiences, and activation strategies for kids and family audiences.
Play your part in our team succeeding
As the Kids and Preschool Go-to-Market Manager, you'll be pivotal in expanding the LEGO® brand's reach within the Preschool and Kids audience. Contribute to a dynamic team by delivering thoughtful marketing plans and insightful analysis, increasing brand awareness and building trust with future builders.
Do you have what it takes?
Extensive expertise in leading marketing campaign management, ideally in consumer-facing or entertainment industries.
Deep mastery of the Go-to-Market process, encompassing strategy development through to execution.
Demonstrated success in building and managing membership programs, with a proven track record of integrating campaigns across OESP channels.
Ability to collaborate cross-functionally within complex, matrixed international environments.
Advanced analytical skills for campaign performance monitoring and strategic insight application.
Professional proficiency in English; additional languages are a plus for global campaign work.
Nice to Have:
Experience in driving omnichannel activation initiatives.
Experience in sectors like toy, FMCG, or entertainment, along with a background in social media or kids-focused communications
Additional details on this position:
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance will be provided for this position.
#LI-SW2
#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Our mission is to inspire and develop the builders of tomorrow.
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
Offices: Aastvej 1, Billund, 7190, DK · 555 Taylor Road, Enfield, CT 06082, US · 33 Bath Road, Slough, Berks SL1 3UF, GB · Debreceni U. 342, Nyíregyháza, 4400, HU · 6020 E 82nd St, Indianapolis, IN 46250, US
Our mission is to inspire and develop the builders of tomorrow.
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
Offices: Aastvej 1, Billund, 7190, DK · 555 Taylor Road, Enfield, CT 06082, US · 33 Bath Road, Slough, Berks SL1 3UF, GB · Debreceni U. 342, Nyíregyháza, 4400, HU · 6020 E 82nd St, Indianapolis, IN 46250, US
