Wayne, New Jersey, United States · Remote OK
$125k–$145k/yr
Job DetailsLevel: ExperiencedJob Location: New Jersey - Remote - Wayne, NJ 07470Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $125,000.00 - $145,000.00 Salary/yearTravel Percentage: Up to 25%Job Shi…
Skills: Content Strategy, Clinical Storytelling, Omnichannel Campaign Execution, Performance Analytics, KOL Collaboration
Wayne, New Jersey, United States • Remote OK
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The Digital Marketing Manager will develop digital narratives and omnichannel campaigns to drive adoption of Dynamic Digital Radiography and PACS solutions. This includes translating complex clinical research into digestible content and collaborating with Key Opinion Leaders to amplify brand visibility.
Candidates need over 5 years of digital marketing experience, with at least 3 years specifically in medical devices, radiology, or health tech. Proficiency in GA4, SEO/SEM, and familiarity with PACS/DICOM workflows is required.
Job DetailsLevel: ExperiencedJob Location: New Jersey - Remote - Wayne, NJ 07470Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $125,000.00 - $145,000.00 Salary/yearTravel Percentage: Up to 25%Job Shift: DayPosition: Digital Marketing Manager: Dynamic Digital Radiography (DDR) and Medical Imaging Systems
Job Type: Remote / Full-Time
As the Digital Marketing Manager, you will be the digital architect for our Dynamic Digital Radiology (DDR) portfolio, X-ray systems, and PACS solutions. This is a high-impact role centered on transforming complex clinical evidence, research insights, and technical service excellence into compelling digital narratives.
You will bridge the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies.
Curate & Catalog: Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library.
Technical Translation: Translate complex X-ray physics, PACS workflows, and service value propositions into digestible, high-converting digital content.
Accuracy Assurance: Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure all messaging is scientifically/technically rigorous and regulatory-compliant.
Strategic Campaigns: Design and execute multi-channel campaigns (LinkedIn, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services.
Event Amplification: Lead digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS).
Performance Analytics: Utilize GA4 and Search Console to track KPIs, providing actionable insights to pivot strategies based on audience behavior.
KOL Collaboration: Partner with clinical specialists to amplify "Voice of the Customer" content and highlight real-world clinical outcomes.
Engagement Monitoring: Act as the digital voice of the brand, managing inquiries from healthcare professionals and stakeholders across social platforms.
Service & Sales Alignment: Support the digital components of reference site visits and develop lead-generation strategies that scale sales volume grows.
Integrated Messaging: Work across marketing and applications teams to ensure a unified brand voice across all digital touchpoints.
Social & Distribution: Expert-level command of LinkedIn, Facebook, YouTube, Reddit, etc. (Analytics/Channel Management).
Marketing Stack: Proficiency in Hootsuite, MailChimp, and SEO/SEM best practices.
Data & Insights: Advanced knowledge of Google Analytics (GA4) and Google Search Console.
Communication: Exceptional ability to synthesize clinical/technical data into clear, persuasive copywriting.
5+ years in a Digital Marketing role for a technology or healthcare company.
Industry: 3+ years in Medical Device, Radiology, or Health Tech marketing.
Systems Knowledge: Familiarity with PACS/DICOM workflows and X-ray imaging technology.
Tools: Experience with Salesforce (CRM) and AI-assisted writing tools (e.g., Writesonic).
Why Join Us?
You aren't just posting content; you are accelerating the adoption of life-saving diagnostic technology. As our innovative technologies scale, your role and influence within the organization will grow in tandem.
Benefits
We offer a comprehensive and competitive benefits package, including:
Choice of three medical plans and two dental plans
Vision insurance
Company-paid life and AD&D insurance
Supplemental coverage options (life, critical illness, accident, hospital)
Flexible spending accounts (FSA) and commuter benefits
401(k) with company match after one year of service
Unlimited flexible time off policy
The Synergy of Innovation and Health
Konica Minolta Healthcare is a world-class provider and market leader in medical diagnostic imaging and healthcare information technology. The company’s focus is to contribute to life changing advances through the transformation of primary imaging, allowing the invisible to be seen. Primary imaging, the most commonly used medical imaging technologies, include X-ray and imaging management systems. By advancing these readily available technologies, we can bring greater diagnostic capabilities to the greatest number of people. With 150 years of endless innovation, imaging is in Konica Minolta’s DNA. From roots as a camera and film manufacturer, the company has cultivated its own technologies and continues to evolve techniques for visualizing what is not visible. Innovation allows the company to be a strong strategic partner, understanding what value means to customers and how Konica Minolta’s innovations can address specific needs and lead to better decisions, sooner. Konica Minolta Healthcare Americas, Inc., headquartered in Wayne, NJ, is a division of Konica Minolta, Inc., a nearly a $10B global company with over 40,000 employees in 150 countries. New value creation for customers and society is it’s guiding philosophy across all divisions and all geographies.
Offices: 411 Newark Pompton Turnpike, Wayne, NJ 07470, US
The Synergy of Innovation and Health
Konica Minolta Healthcare is a world-class provider and market leader in medical diagnostic imaging and healthcare information technology. The company’s focus is to contribute to life changing advances through the transformation of primary imaging, allowing the invisible to be seen. Primary imaging, the most commonly used medical imaging technologies, include X-ray and imaging management systems. By advancing these readily available technologies, we can bring greater diagnostic capabilities to the greatest number of people. With 150 years of endless innovation, imaging is in Konica Minolta’s DNA. From roots as a camera and film manufacturer, the company has cultivated its own technologies and continues to evolve techniques for visualizing what is not visible. Innovation allows the company to be a strong strategic partner, understanding what value means to customers and how Konica Minolta’s innovations can address specific needs and lead to better decisions, sooner. Konica Minolta Healthcare Americas, Inc., headquartered in Wayne, NJ, is a division of Konica Minolta, Inc., a nearly a $10B global company with over 40,000 employees in 150 countries. New value creation for customers and society is it’s guiding philosophy across all divisions and all geographies.
Offices: 411 Newark Pompton Turnpike, Wayne, NJ 07470, US
