Japan · Hybrid
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Performance Marketing, Data-Driven Decision Making, APAC Consumer Behavior, Agency Management, Influencer Marketing
Netherlands · Hybrid
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Supply Chain Management, Logistics Network Design, 3PL Management, Carrier Strategy, Inventory Planning
Netherlands · Hybrid
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Negotiation, Data Analysis, Category Management, Retail Pricing, Vendor Management
Japan · Remote OK
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Performance Marketing, Paid Media Management, Growth Marketing, Customer Acquisition, ROAS Optimization
Singapore, Singapore · Hybrid
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Paid Media Execution, Performance Marketing, Campaign Optimization, APAC Market Strategy, Budget Pacing
Netherlands · Hybrid
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Performance Marketing, Growth Marketing, Paid Media, Google Ads, Meta Ads
Irvine, California, United States · Remote OK
$77k–$115k/yr
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Brand Launch Strategy, Go-To-Market Execution, Partnership Management, Project Management, Performance Tracking
Irvine, California, United States · Remote OK
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: SAP IBP, Supply Chain Planning, Inventory Optimization, SAP S/4HANA, S&OP
Hebron, Kentucky, United States · On-site
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Employee Relations, Leave Administration, Performance Management, Conflict Resolution, FMLA
Irvine, California, United States · Remote OK
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Category Management, Strategic Sourcing, Negotiation, RFx Management, Spend Analytics
Home Gardens, California, United States · Remote OK
$77k–$110k/yr
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: CRM Strategy, Retention Marketing, Lifecycle Marketing, Data Analysis, Project Management
Irvine, California, United States · Remote OK
$115k–$150k/yr
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Campaign Planning, Integrated Marketing, Stakeholder Management, Project Management, E-commerce Marketing
Irvine, California, United States · Remote OK
$150k–$165k/yr
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Localization Strategy, Content Operations, Vendor Management, Budget Forecasting, AI/MT Implementation
Irvine, California, United States · Remote OK
$180k–$210k/yr
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Brand Strategy, Brand Positioning, Brand Architecture, Global Brand Governance, Creative Direction
Irvine, California, United States · Remote OK
$140k–$160k/yr
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Employment Law, Litigation Management, Wage and Hour Disputes, Risk Mitigation, Legal Research
Home Gardens, California, United States · Remote OK
$187k–$235k/yr
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Generative AI, RAG Pipelines, Python, LLM Application Development, Prompt Engineering
Home Gardens, California, United States · Remote OK
$205k–$235k/yr
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: AI Workflow Management, Orchestration Tools, LLM Development, Model Context Protocol, Product Management
Home Gardens, California, United States · Remote OK
$204k–$260k/yr
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: AI-driven SDLC, Distributed Systems Architecture, C#/.NET, Go, Java
Home Gardens, California, United States · Remote OK
$204k–$250k/yr
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: Product Strategy, Ecommerce Search, Conversion Rate Optimization, AI-Powered Search, Personalization
Home Gardens, California, United States · Remote OK
$116k–$150k/yr
For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact…
Skills: SAP TM, SAP S/4HANA, Transportation Planning, Carrier Selection, Freight Cost Management
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Lead and execute regional marketing strategies across Hong Kong, Singapore, and Southeast Asia to drive brand awareness and customer acquisition. Manage regional partnerships, optimize marketing channels, and collaborate with cross-functional stakeholders to scale growth in the APAC market.
Requires over 8 years of experience in e-commerce or digital marketing with a focus on the APAC region and fluency in English and Cantonese or Mandarin. A bachelor's degree in Marketing or equivalent professional experience is required.
For A Better You
At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career.
We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.
Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team. Get started now.
Job Summary:
We are seeking a Senior Manager, APAC Marketing to lead and execute regional marketing strategies across Hong Kong, Singapore, and Southeast Asia. This role will be responsible for driving brand awareness, accelerating customer acquisition, and improving retention across key APAC markets.
This position plays a critical role in shaping APAC growth strategy, operating at both strategic and tactical levels. The ideal candidate will build and scale regional partnerships while optimizing existing marketing channels including influencers, social media, affiliates, media, and offline activations. This role requires close collaboration with cross-functional stakeholders internally, as well as external partners and agencies.
Job Expectations:
Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention across APAC markets (Hong Kong, Singapore, SEA)
Define and optimize paid media strategies aligned with business goals; negotiate media buys, explore new channels, and launch strategic partnerships to expand reach
Oversee end-to-end campaign execution, including promotions, localization, operations, customer experience, and in-market communications
Own relationships with local creative, media, PR, and influencer agencies to ensure strong regional relevance and performance
Analyze daily and weekly performance against sales and marketing targets; translate insights into actionable growth initiatives
Lead influencer marketing strategy, expanding and diversifying the regional creator ecosystem
Manage and allocate regional marketing budgets across channels to maximize ROI and efficiency
Plan and execute PR initiatives, brand activations, and events to strengthen market presence
Partner with central CRM teams to optimize lifecycle marketing, loyalty programs, and retention strategies
Ensure accuracy and quality of localized content across partner platforms, continuously improving brand positioning
Collaborate with regional and global stakeholders to define commercial strategies and trade marketing calendars that drive growth
The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills and Abilities:
Required:
Proven track record in performance marketing and data-driven decision making
Strong understanding of APAC consumer behavior, with experience in Hong Kong, Singapore, and/or Southeast Asia markets
Experience managing agencies and external partners across multiple markets
Demonstrated ability to operate both strategically and hands-on in a fast-paced environment
Business level fluency in English and Cantonese or Mandarin
Strong analytical mindset with the ability to translate data into actionable insights
This role is based in Tokyo, Japan or Seoul, South Korea (Hybrid)
Experience Requirements:
Generally requires eight (8) + years of relevant experience in e-commerce or digital marketing, preferably with regional (APAC) scope. Experience with influencer marketing and social commerce in APAC markets preferred.
Strong analytical mindset with the ability to translate data into actionable insights
Excellent stakeholder management and cross-functional collaboration skills
Experience with influencer marketing and social commerce in APAC markets
Ability to navigate cultural nuances and localize campaigns effectively across diverse markets
Education Requirements:
Bachelor’s degree in Marketing or equivalent professional experience required
Judgment/Reasoning Ability:
Able to identify, troubleshoot and resolve problems quickly using sound judgment, poise and diplomacy. Ability to use judgment and reasoning skills, and determine when to escalate issues, as required, in a timely manner.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action. With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our teams have a strong sense of commitment and pride in their work, which has allowed us to grow. At iHerb, our purpose is to empower people to enhance their health, happiness, and well-being — that starts with valuing our team members by providing a positive culture with competitive benefits. Our five shared values unite our team members across the globe and provide a stable foundation. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company vision. iHerb's Shared Values Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity
Offices: 17400 Laguna Canyon Rd, Suite 400, Irvine, California 92618, US · Platinum E-Commerce Center, Lot 33, DD 124, Tin Ha Rd, Ha Tsuen, Yuen Long, Hong Kong, HK · 2497 Wright Blvd, Hebron, Kentucky 41048, US · 22780 Harley Knox Blvd, Perris, California 92570, US · 1540 Van Buren Rd, Easton, Pennsylvania 18045, US
iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action. With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our teams have a strong sense of commitment and pride in their work, which has allowed us to grow. At iHerb, our purpose is to empower people to enhance their health, happiness, and well-being — that starts with valuing our team members by providing a positive culture with competitive benefits. Our five shared values unite our team members across the globe and provide a stable foundation. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company vision. iHerb's Shared Values Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity
Offices: 17400 Laguna Canyon Rd, Suite 400, Irvine, California 92618, US · Platinum E-Commerce Center, Lot 33, DD 124, Tin Ha Rd, Ha Tsuen, Yuen Long, Hong Kong, HK · 2497 Wright Blvd, Hebron, Kentucky 41048, US · 22780 Harley Knox Blvd, Perris, California 92570, US · 1540 Van Buren Rd, Easton, Pennsylvania 18045, US
