Germany · Remote Solely
<p>RevOps is changing fast, and so is the way GTM processes get built and maintained inside the CRM. This role puts you on the front edge of it: forward-deployed in our clients' RevOps teams, building and running their G…
Skills: HubSpot Architecture, CRM Administration, RevOps, Lead Lifecycle Management, Workflow Automation
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Architect and maintain GTM processes and automations within client CRMs, primarily HubSpot, to ensure clean data and reliable reporting. You will collaborate in small pods to turn strategic requirements into functional systems, including lead routing and pipeline management.
Requires deep HubSpot expertise across all hubs and a strong foundation in RevOps and CRM data modeling. Candidates must possess an AI-first mindset, using AI tools daily, and be comfortable working across multiple client instances in a fast-paced environment.
RevOps is changing fast, and so is the way GTM processes get built and maintained inside the CRM. This role puts you on the front edge of it: forward-deployed in our clients' RevOps teams, building and running their GTM systems in a genuinely AI-first environment.
GTMBase is an AI-first GTM engineering and RevOps agency. We help post-PMF B2B companies (€8M to €50M ARR, 5+ reps) whose go-to-market is over-performing their systems. Reps do manually what should be automated, sales and marketing data doesn't connect, and leadership can't trust the reporting.
We combine strategic GTM thinking with hands-on technical build, and we fix the foundation before running campaigns.
We deliver across Four Pillars:
We've done this for clients including Groupon, Blinkist, Booksy, and Sendify. We work in small pods, with a Strategist, a CRM Architect, and a GTM Engineer.
We run the company on Claude Code. It's our operating system: client context, playbooks, automations, and delivery all live in it, and AI is the default way we work rather than a bolt-on. You'll work this way too, and get very good at it.
You're the person who turns our GTM strategy into a CRM that actually works. Most clients run their entire revenue motion on HubSpot or Salesforce, and the quality of that system runs through this role: how clean the data is, how well leads route, whether leadership can trust the reporting.
Here, "Architect" means architecting inside the CRM: the object model, pipelines, workflows, and automations. The GTM and revenue strategy is set with you in your pod, not by you alone, and you build it with real craft.
You're forward-deployed: you embed with clients' RevOps and sales teams and build inside their live CRM.
You'll build and maintain GTM process and automation inside our clients' CRMs, mostly HubSpot. Working from the direction set in your pod, you turn requirements into a clean, well-built system the sales team can rely on.
One week you're building a client's lead lifecycle and routing. The next you're debugging a broken automation, untangling duplicate deals, or shipping a dashboard a CRO asked for. You move across several client instances at once without dropping threads.
You're a builder with an admin's discipline. You know the object model, not just the UI. You sweat the details others miss, you test before you ship, and you document what you build so the rest of the pod can run it. When something breaks, you find the root cause and fix it properly.
Your pod is you (CRM Architect), a Strategist who sets direction and hands you requirements, and a GTM Engineer. You and the GTM Engineer are both builders, but you own different layers:
Think of it as the data into the CRM (GTM Engineer) versus the system it lands in and the process the sales team runs on (you). You don't need to be a Clay or Apify expert. You just need a solid working understanding of what a GTM Engineer does, enough to spec what you need, integrate their output cleanly, and know what's possible.
Turn your data into a strategic GTM asset—without adding headcount
For post-PMF B2B companies sitting on valuable data they're not using. Your CRM is messy. Your systems are disjointed. Your reps spend hours on manual research instead of selling. You have first-party data: CRM records, product usage, acquisition databases. You have access to third-party data: public business data, funding news, job changes, hiring announcements. But you're not leveraging any of it—while competitors turn the same data into advantages. We transform your data into strategic GTM assets. Through three layers: → Data Foundation We audit and structure your first-party data, identify valuable third-party signals, then enrich everything with agentic custom research and 100+ data sources. The result: context-rich data in your CRM, ready to scale. → Systems Infrastructure We build the right GTM infrastructure—selecting tools, designing workflows, and building automations specific to your context. From lead routing and account scoring to ABM, multichannel sequences, and smart automations. The result: systems built for scalable growth. → GTM Plays The right play, to the right audience, at the right time—fueled by your data and systems. We leverage our library of 100+ proven plays, customized to your specific context. The result: pipeline without adding headcount. Why we're different: We sit at the rare intersection of deep RevOps expertise (10+ years), cutting-edge GTM engineering (AI-first since late 2023), and community intelligence. This means we handle the full stack—foundation, systems, and plays—with both the technical capability and the strategic expertise to make it work at scale. If you're a post-PMF B2B company (€8M+ ARR, 5+ sales reps), let's talk.
Offices: Berlin, DE
View all jobs at GTM BaseTurn your data into a strategic GTM asset—without adding headcount
For post-PMF B2B companies sitting on valuable data they're not using. Your CRM is messy. Your systems are disjointed. Your reps spend hours on manual research instead of selling. You have first-party data: CRM records, product usage, acquisition databases. You have access to third-party data: public business data, funding news, job changes, hiring announcements. But you're not leveraging any of it—while competitors turn the same data into advantages. We transform your data into strategic GTM assets. Through three layers: → Data Foundation We audit and structure your first-party data, identify valuable third-party signals, then enrich everything with agentic custom research and 100+ data sources. The result: context-rich data in your CRM, ready to scale. → Systems Infrastructure We build the right GTM infrastructure—selecting tools, designing workflows, and building automations specific to your context. From lead routing and account scoring to ABM, multichannel sequences, and smart automations. The result: systems built for scalable growth. → GTM Plays The right play, to the right audience, at the right time—fueled by your data and systems. We leverage our library of 100+ proven plays, customized to your specific context. The result: pipeline without adding headcount. Why we're different: We sit at the rare intersection of deep RevOps expertise (10+ years), cutting-edge GTM engineering (AI-first since late 2023), and community intelligence. This means we handle the full stack—foundation, systems, and plays—with both the technical capability and the strategic expertise to make it work at scale. If you're a post-PMF B2B company (€8M+ ARR, 5+ sales reps), let's talk.
Offices: Berlin, DE
View all jobs at GTM Base