Los Angeles, California, United States · Hybrid
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Brand marketing, Product marketing, Category management, Line planning, Portfolio management
Los Angeles, California, United States · Hybrid
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Brand marketing, Product marketing, Category management, Line planning, Product positioning
Richardson, Texas, United States · Hybrid
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Brand marketing, Product marketing, Category management, Portfolio management, Line planning
Richardson, Texas, United States · Hybrid
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Brand marketing, Product marketing, Category management, Portfolio management, Line planning
Norristown, Pennsylvania, United States · Hybrid
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Brand marketing, Product marketing, Category management, Portfolio management, Line planning
Norristown, Pennsylvania, United States · Hybrid
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Brand marketing, Product marketing, Category management, Portfolio management, Line planning
Los Angeles, California, United States · Hybrid
Description Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and …
Skills: Brand strategy, Product development, Consumer marketing, Project management, Go-to-market strategy
Dallas, Texas, United States · Hybrid
Description Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and …
Skills: Brand Strategy, Product Development, Consumer Marketing, Project Management, Market Research
Richardson, Texas, United States · On-site
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Microsoft 365, Microsoft Dynamics 365 Business Central, IT support, Windows, MacOS
Richardson, Texas, United States · Hybrid
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Customer relationship management, Sales growth, Account management, Forecasting, Inventory management
Bentonville, Arkansas, United States · Remote Solely
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Inventory planning, Forecasting, Replenishment analysis, Data analysis, Microsoft Excel
Norristown, Pennsylvania, United States · On-site
About the Job Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products an…
Skills: Product design, Industrial design, SolidWorks, Adobe Illustrator, Adobe Photoshop
Seattle, Washington, United States · On-site
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Packaging Design, Typography
Richardson, Texas, United States · On-site
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Packaging Design, Typography
Guildford, England, United Kingdom · Hybrid
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Brand Strategy, Product Range Management, Market Analysis, Category Gap Analysis, A&P Planning
Richardson, Texas, United States · Remote OK
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of…
Skills: Customer Relationship Management, Sales Growth, Account Management, Forecasting, Inventory Management
Valencia, Valencian Community, Spain · Hybrid
$2k–$3k/mo
We're looking for: An experienced freelancer to manage part of our Amazon and digital marketing as an ongoing service Engagement: Independent contractor / freelance service provider Location: Remote, based in or near Val…
Skills: Amazon Seller Central, Amazon Vendor Central, Amazon PPC, Digital Marketing Strategy, SEO
Hattem, Gelderland, Netherlands · Hybrid
Over Goliath Goliath is een wereldwijde fabrikant en distributeur van speelgoed en spellen. We hebben kantoren in 15 landen en distributiekanalen die meer dan 100 landen bereiken. Bij Goliath geloven we in de kracht van …
Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Packaging Design, Packaging Construction
Los Angeles, California, United States • Hybrid
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The Director of Activities will lead the global strategy, positioning, and commercial success of the Activities portfolio, including brands like Crazy Aaron’s and Colorific. They will collaborate cross-functionally to manage line planning, product development, and retail execution to drive growth.
Candidates must have 6+ years of experience in brand or product marketing, ideally within the toy or consumer goods industry. Strong skills in portfolio management, retail storytelling, and cross-functional leadership are essential for this role.
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at www.goliathgames.com/corporate.
Position SummaryThe Director of Activities is a key role within the Global Brand Marketing organization, responsible for leading the strategy, positioning, line planning, and commercial success of Goliath’s Activities portfolio, including Colorific and Crazy Aaron’s.
This position reports to Angela, Global VP of Brand Marketing, and will work cross-functionally with Product Development, Sales, Creative, Licensing, and regional marketing teams to ensure the Activities portfolio is clearly positioned, consumer-relevant, retailer-ready, and built for growth.
The Director of Activities will help define the product and brand strategy for assigned categories, ensuring each item has a clear consumer hook, strong retail story, and a meaningful role within the broader portfolio.
Key ResponsibilitiesActivities Portfolio Strategy· Lead the overall strategy for the Activities portfolio, including Colorific, Crazy Aaron’s, compounds, creative play, arts and crafts, and related activity-based categories.
· Define the role of each product within the portfolio, including target consumer, price point, retailer fit, positioning, and growth potential.
· Identify opportunities to expand, refresh, rationalize, or reposition the Activities line.
· Ensure the portfolio has the right balance of innovation, evergreen products, seasonal opportunities, and commercially proven items.
· Partner with Angela and senior leadership to align the Activities strategy with broader Global Brand Marketing and company objectives.
Brand Marketing & Product Positioning· Lead brand marketing direction for assigned activity brands and product lines.
· Define the consumer positioning, product story, key selling points, packaging direction, and go-to-market messaging for Colorific, Crazy Aaron’s, and related activity products.
· Ensure every product has a clear reason to exist, a strong consumer hook, and a compelling retail story.
· Partner with Creative on packaging, naming, copy, visual assets, and presentation materials.
· Ensure products are easy to understand, easy to sell, and compelling at shelf, online, and in retailer presentations.
Line Planning & Portfolio Management· Lead the annual and seasonal line planning process for Activities.
· Evaluate current items, new product concepts, refresh opportunities, and category gaps.
· Manage assigned product timelines, launch details, internal milestones, and key deliverables.
· Partner with Sales to support retailer line reviews, previews, presentations, and sell-in strategy.
· Provide product rationale, positioning, and portfolio recommendations for key customer meetings.
· Review item performance and recommend actions to maximize sell-through and long-term brand value.
Category & Consumer Insights· Monitor trends across creative play, activities, compounds, arts and crafts, collectibles, sensory play, kid trends, and parent-driven purchase behavior.
· Use consumer and category insights to inform portfolio decisions, product development, packaging direction, and brand strategy.
· Identify white space opportunities where Goliath can win through innovation, stronger positioning, clearer value, or sharper consumer appeal.
· Stay close to what kids, parents, gift-givers, and retailers are responding to within the activities space.
Cross-Functional Leadership· Serve as the brand marketing lead for Activities across internal teams.
· Work closely with Product Development to ensure new activity products are commercially viable, consumer-relevant, and aligned with brand and retailer needs.
· Partner with Licensing where applicable to evaluate licensed activity opportunities and ensure licensed products feel authentic to the property and strong within the category.
· Work with regional marketing teams to ensure global brand strategy can be adapted effectively across markets.
· Keep internal teams aligned on product strategy, item status, positioning, launch timing, and commercial priorities.
Qualifications· 6+ years of experience in brand marketing, product marketing, category management, toys, activities, arts and crafts, compounds, consumer products, or related fields.
· Experience working with physical consumer products, ideally within toys, activities, creative play, compounds, or family/kid-focused products.
· Strong understanding of brand positioning, product storytelling, retail needs, and consumer appeal.
· Ability to manage a portfolio, build line plans, and support commercial growth.
· Strong presentation, communication, and cross-functional leadership skills.
· Highly organized with the ability to manage multiple products, timelines, and priorities.
· Ability to balance creative thinking with commercial execution and strong follow-through.
Ideal Candidate· The ideal candidate is a hands-on brand marketing and category leader who understands how to build activity-based product lines that resonate with kids, parents, gift-givers, and retailers.
· They are creative, organized, commercially minded, and consumer-focused — able to turn compounds, crafts, creative play, and activity concepts into clear product stories, strong retail presentations, and successful launches.
Where Innovation Lives🌟🎲
🎲 Welcome to Goliath – where innovation lives! 🚀 Founded in 1980, we are one of the few family-owned global toy and game companies. Our journey began with a simple mission: bringing fun to every household. Today, we stand as a creator, manufacturer, and distributor of a wide array of products that spark creativity and challenge minds. Goliath operates globally with offices in key locations around the world and does business in over 100 countries. At Goliath, we innovate across all play categories. Our brands like The Floor is Lava, Wahu, NexCube, Sequence, Phlat Ball, Triominos, Gator Golf, Pop the Pig, Doggie Doo, Gooey Looey, and Let’s Go Fishin' have become popular household names. Our portfolio features toys, games, and outdoor products. We make these experiences from our own imaginative IPs, work together with the best inventors, and bring popular licenses to life, ensuring every product delivers a unique blend of fun, learning, and adventure. We've expanded our family through strategic acquisitions like Pressman; JAX Games; Endless Games; Tucker Toys in the US; Vivid Toy Group in the UK; Crown & Andrews, Wahu, and Colorific in Australia; and Elephanta in New Zealand. Each addition has been a step towards diversifying our offerings and strengthening our global presence. 🔗 Connect with Us: Let's play, let's connect, and be Clever Together. Visit us at www.goliathgames.com!
Offices: Vijzelpad 80, Hattem, Gelderland 8051, NL · 710 Presidential Dr, Ste 100, Richardson, Texas 75081, US · The Guildway, Old Portsmouth Road, Ashbourn House, Guildford, SR GU31LS, GB · 133 Arena St, El Segundo, California 90245, US · 2 Johnston Crescent, Unit 2, Horsley Park, NSW 2175, AU
Where Innovation Lives🌟🎲
🎲 Welcome to Goliath – where innovation lives! 🚀 Founded in 1980, we are one of the few family-owned global toy and game companies. Our journey began with a simple mission: bringing fun to every household. Today, we stand as a creator, manufacturer, and distributor of a wide array of products that spark creativity and challenge minds. Goliath operates globally with offices in key locations around the world and does business in over 100 countries. At Goliath, we innovate across all play categories. Our brands like The Floor is Lava, Wahu, NexCube, Sequence, Phlat Ball, Triominos, Gator Golf, Pop the Pig, Doggie Doo, Gooey Looey, and Let’s Go Fishin' have become popular household names. Our portfolio features toys, games, and outdoor products. We make these experiences from our own imaginative IPs, work together with the best inventors, and bring popular licenses to life, ensuring every product delivers a unique blend of fun, learning, and adventure. We've expanded our family through strategic acquisitions like Pressman; JAX Games; Endless Games; Tucker Toys in the US; Vivid Toy Group in the UK; Crown & Andrews, Wahu, and Colorific in Australia; and Elephanta in New Zealand. Each addition has been a step towards diversifying our offerings and strengthening our global presence. 🔗 Connect with Us: Let's play, let's connect, and be Clever Together. Visit us at www.goliathgames.com!
Offices: Vijzelpad 80, Hattem, Gelderland 8051, NL · 710 Presidential Dr, Ste 100, Richardson, Texas 75081, US · The Guildway, Old Portsmouth Road, Ashbourn House, Guildford, SR GU31LS, GB · 133 Arena St, El Segundo, California 90245, US · 2 Johnston Crescent, Unit 2, Horsley Park, NSW 2175, AU
