Greater London, England, United Kingdom · On-site
Company Description We’ve come a long way since opening our first shop on Kennington Road, London in 1921. Back then, we built our own bikes and quickly earned a reputation for award-winning service. Over 100 years later…
Skills: Customer Service, Communication Skills, Product Knowledge, Upselling, Cross-selling
Shirebrook, England, United Kingdom · On-site
Company Description At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a le…
Skills: Line Management, Coaching, Performance Management, Warehouse Operations, Safety Compliance
Oxford, England, United Kingdom · On-site
Company Description Frasers is a dynamic and iconic retail destination, originally established in 1849 in Glasgow. Today, our stores are designed as inspirational spaces to explore, connect, and shop, home to unrivalled …
Skills: Customer Service, Styling Advice, Product Knowledge, Sales, Visual Merchandising
Leiria, Portugal · On-site
Descrição da empresa A SportsDirect, propriedade do Frasers Group, começou como uma pequena loja de desporto em Inglaterra e a partir daí cresceu para se tornar uma poderosa loja de venda a retalho global onde se encontr…
Skills: Retail Sales, Customer Service, Stock Management, Inventory Processing, Store Maintenance
Great Yarmouth, England, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Retail Operations, Communication Skills, Upselling
Bristol, England, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Stock Replenishment, Transaction Processing, Upselling
Weston-super-Mare, England, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Retail Operations, Communication Skills, Upselling
Bydgoszcz, Kuyavian-Pomeranian Voivodeship, Poland · On-site
Opis firmy O Nas Praca zespołowa? Satysfakcjonująca rola? Jest wiele powodów, aby dołączyć do naszych zespołów sprzedaży. Umiejętności oraz doświadczenie które zdobędziesz, mogą stać się początkiem Twojej kariery – a moż…
Skills: Customer Service, Sales, Visual Merchandising, Cashier Operations, Inventory Management
Gateshead, England, United Kingdom · On-site
Company Description Flannels are where luxury lives. Home to over 200 of the world's most coveted designer and contemporary brands, we set the standard for premium fashion across the UK, in-store and online. Every detail…
Skills: Customer Service, Styling, Communication, Sales, Retail Operations
Chester, England, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Retail Operations, Communication Skills, Upselling
Cork, Munster, Ireland · On-site
Company Description Flannels is where luxury lives. Home to over 200 of the world's most coveted designer and contemporary brands, we set the standard for premium fashion across the UK, in-store and online. Every detail …
Skills: Customer Service, Luxury Retail, Sales, Trend Analysis, Transaction Handling
Bournemouth, England, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Retail Operations, Communication Skills, Upselling
London, England, United Kingdom · On-site
Company Description At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a le…
Skills: Digital Analytics Implementation, Tracking Design, GA4, Google Tag Manager, BigQuery
Livingston, Scotland, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Retail Operations, Communication Skills, Upselling
Glasgow, Scotland, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Retail Operations, Communication Skills, Upselling
Dundalk, Leinster, Ireland · On-site
Company Description €42,500 Per Annum Plus Bonus Sports Direct is the retail success of the last decade. Our unrivalled growth across ROI, the UK and Europe really sets us apart from the rest. We have no intention of slo…
Skills: Team Leadership, Retail Management, Visual Merchandising, Customer Experience, Succession Planning
Rawmarsh, England, United Kingdom · On-site
Company Description This is a full-time leadership role, accountable for the overall performance and daily running of your club. You’ll set the tone for excellence across sales, service, and operations, driving all comme…
Skills: Leadership, Sales Management, Operational Excellence, People Development, KPI Management
London, England, United Kingdom · On-site
Company Description Basic Salary £39,618 per annum plus bonus Sports Direct.com is the retail success of the last decade. Our unrivalled growth across the UK and Europe really sets us apart from the rest. We are delighte…
Skills: Team Leadership, Retail Management, Visual Merchandising, Operational Judgment, Customer Experience
Winchester, England, United Kingdom · On-site
Company Description Basic Salary £31,450 per annum plus Bonus Sports Direct.com is the retail success of the last decade. Our unrivalled growth across the UK and Europe really sets us apart from the rest. We have no inte…
Skills: Team Leadership, Retail Management, Visual Merchandising, Customer Experience, Staff Training
Dundee, Scotland, United Kingdom · On-site
Company Description Basic Salary £31,450 per annum plus Bonus Sports Direct.com is the retail success of the last decade. Our unrivalled growth across the UK and Europe really sets us apart from the rest. We have no inte…
Skills: Team Leadership, Retail Management, Visual Merchandising, Customer Experience, Performance Driving
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The Sales Assistant is responsible for welcoming customers and providing professional advice on bikes, accessories, and clothing. They also handle stock management, payment processing, and maintain high standards of store presentation.
Candidates should be customer-focused with strong communication skills and an enthusiasm for cycling. Reliability, flexibility, and the ability to work in a fast-paced retail environment are essential.
We’ve come a long way since opening our first shop on Kennington Road, London in 1921. Back then, we built our own bikes and quickly earned a reputation for award-winning service. Over 100 years later, that same knowledge, passion, and value are at the heart of everything we do.
Today, we’re more than just a local bike shop – with stores nationwide and a thriving online business, we’re here to support every rider, from first-timers to seasoned cyclists, wherever their journey takes them.
As a Sales Assistant at Evans Cycles, you’ll play a key role in delivering a great experience for every customer who walks through our doors. Whether it’s helping someone choose their first bike, finding the right accessories, or keeping our store looking its best – you’ll bring energy, knowledge, and passion for cycling to every interaction.
Welcoming and engaging customers, offering friendly and professional advice.
Developing strong product knowledge across bikes, accessories, and clothing.
Supporting sales through upselling and cross-selling to meet customer needs.
Assisting with stock management and keeping the shop floor organised.
Handling payments accurately and efficiently at the till.
Maintaining high standards of merchandising and store presentation.
Promoting safe cycling practices and helping customers choose the right safety gear.
Customer-focused with strong communication skills.
Enthusiastic about cycling (no need to be an expert – we’ll train you!).
A team player who thrives in a fast-paced retail environment.
Reliable, flexible, and eager to learn.
This is a casual role with no guaranteed hours – shifts may vary week to week.
We’ll provide training to set you up for success.
As part of Frasers Group, you’ll also enjoy great career opportunities across our retail network.
We are building the planet’s most admired and compelling brand ecosystem.
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.
Offices: Academy House, 36 Poland Street, London , W1F 7LU, GB · Brook Park East Road, Shirebrook, England NG20 8RY, GB
We are building the planet’s most admired and compelling brand ecosystem.
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.
Offices: Academy House, 36 Poland Street, London , W1F 7LU, GB · Brook Park East Road, Shirebrook, England NG20 8RY, GB
