Senior Business Development Representative (BDR), Retail Accounts
Pittsburgh, Pennsylvania, United States · On-site
$70k–$80k/yr
Mid level$24M raised
COMPANY OVERVIEW The most successful brands have always had strong instincts about what customers want. The difference now is that the best ones don’t guess - they hear directly from consumers, at scale, before a sin…
Skills: Business Development, SaaS Sales, Outbound Prospecting, HubSpot, Apollo.ai
Senior Business Development Representative (BDR), Retail Accounts
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$70k–$80k/yr
Full-time
bachelor degree
Healthcare Coverage, 401(k) With Company Match, Life Insurance, Long-term Disability Insurance, Paid Time Off, Paid Holidays
Posted 3d ago
Apply by Sep 23
~40 hrs/week
Responsibilities
Own the top of the sales funnel by executing multi-channel outreach campaigns to book qualified meetings with retail executives. Utilize AI tools and CRM platforms to research target accounts and personalize messaging that drives pipeline growth.
Requirements
Requires 3+ years of B2B business development experience, preferably in SaaS or AI, with a proven track record of running email-led campaigns. Must be proficient in HubSpot, prospecting tools, and the use of generative AI for scaling outreach.
Full job description
COMPANY OVERVIEW
The most successful brands have always had strong instincts about what customers want. The difference now is that the best ones don’t guess - they hear directly from consumers, at scale, before a single decision is made.
That is what First Insight does. Retail is flooded with AI that predicts from history and fills the gaps with assumptions. We ground decisions in something harder to replicate: real consumer voice. Brands put products, prices, and assortments in front of actual shoppers and learn what people will truly buy - so they design, price, and plan with evidence, before they commit, instead of finding out they were wrong at markdown.
First Insight is AI-native. On top of that real consumer feedback, our predictive AI and proprietary algorithms answer the questions that decide a season - what will sell, to which consumers, and at what price - before a single unit is committed. Generative AI (Ellis) makes that intelligence fast to query and act on. Together they power our AI-driven Voice of the Customer platform and Value Score, trusted by brands like Under Armour, Family Dollar, Coppel, and Boden across retail, apparel, footwear, automotive, home goods, CPG, and hospitality worldwide. If you love opening doors, starting conversations with senior retail leaders, and carrying a message that actually cuts through the AI noise, this role was built for you.
THE OPPORTUNITY
As a Senior Business Development Representative at First Insight, you are the first conversation a retail leader has with us. You will own the top of the funnel: researching target accounts, crafting outreach that earns a reply, and booking qualified meetings that turn into pipeline for our Account Executives. The message you carry is a real advantage. You are not selling another lookalike AI tool - you are reaching buyers, merchants, designers, planners, and executives who are tired of AI that guesses, with a story grounded in real consumer signal. When the pitch is differentiated and true, the right doors open. This is an AI-native role. You will use modern AI - Claude, ChatGPT, and our own tooling - to automate research, draft and personalize outreach at scale, and put your time into the conversations that book meetings, not the busywork around them. This is a high-visibility role with a direct line to senior sales leadership and a clear path forward - our strongest BDRs grow into Account Executive and closing roles. If you are energized by the hunt, you write well, and you want to own the engine behind a growing AI company’s pipeline, this is your seat.
WHAT YOU'LL DO
Own the top of the funnel - primarily multi-touch email campaigns that book qualified meetings for the sales team
Run multi-channel outreach across email, phone, and text/SMS to engage retail executives and decision-makers
Build and personalize ABM and 1:1 messaging that connects First Insight’s real-consumer-voice advantage to each account’s marketplace dynamics, priorities, and business drivers
Use AI to work at scale - Claude, ChatGPT, and automation to research accounts, build target lists, draft and personalize sequences, and qualify faster - so more of your day goes to booking meetings
Use HubSpot, Apollo.ai, and LinkedIn Sales Navigator to build target lists, sequence outreach, and track engagement
Qualify the opportunities you generate, then hand off warm, well-qualified meetings to Account Executives
Research accounts and translate First Insight’s value into language that resonates with buyers, planners, and the C-suite
Network and represent First Insight at events to source new conversations and referrals
Hit metric-driven goals for meetings booked and qualified pipeline created
WHAT YOU BRING
Required Qualifications and Skills
3+ years of business development or sales development experience (B2B), ideally in SaaS, AI, data, or technology
A track record running email-led outbound campaigns that consistently book meetings
Hands-on experience with HubSpot (or a comparable CRM) and prospecting tools such as Apollo.ai and LinkedIn Sales Navigator
Strong writing skills - able to craft concise, compelling ABM and 1:1 messages that resonate with retail executives
Comfort with multi-channel outreach: email, phone (including cold calls), and text/SMS campaigns
Confidence communicating with executive-level contacts
The ability to learn a differentiated, evidence-led story and carry it credibly to senior retail buyers - not just recite features
Hands-on use of AI tools (Claude, ChatGPT, or similar) to automate and scale prospecting, research, and personalized outreach - and the instinct to keep finding new ways to apply them
A self-motivated, highly organized, analytical approach and a strong grasp of sales performance metrics
Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
Must be authorized to work in the United States
Preferred Qualifications and Skills
Retail and/or consumer products sector experience
Experience selling solutions in emerging markets or new categories
Familiarity with AI, consumer intelligence, or predictive analytics
A working understanding of how retail decisions get made - buys, assortment, pricing, and markdowns
Experience with sales engagement and sequencing tools (e.g., Outreach, Salesloft)
A strong network and a habit of prospecting into enterprise accounts
COMPENSATION
$70,000–$80,000 annual base salary, plus commission opportunities. Actual compensation may vary based on experience, qualifications, skills, geographic location, and business needs.
BENEFITS & PERKS
First Insight offers eligible employees paid employee healthcare coverage; a 401(k) with company match; employer-paid life and long-term disability insurance; and a generous Paid Time Off (PTO) package including paid holidays and sick days - in a positive, mission-driven team environment.
HOW TO APPLY
Along with your resume, tell us in a few sentences how you have used AI to drive demand generation or book meetings - the tools you reached for, the workflow you built, and the results it produced. We read this closely.
Related keywords
AI-nativeGenerative AIClaudeChatGPTHubSpotApollo.aiLinkedIn Sales NavigatorB2BSaaSRetailConsumer IntelligencePredictive AnalyticsABMVoice of the CustomerPipelineOutreach
The AI-Powered Decision Engine for Customer-First Products and Experiences
Industry
Software Development
Company size
51-200 employees
Founded
2007
Headquarters
Wexford, Pennsylvania
LinkedIn followers
13,753
Total funding
$24M
Founded in 2007, First Insight transformed retail decision-making by combining AI, predictive analytics, and human insight. As a leader in human-AI collaboration for over 18 years, First Insight has empowered brands—including Under Armour, Woolworths, Family Dollar, Kohl’s, and Francesca’s—with actionable Voice of the Customer (VoC) insights to anticipate shopper preferences, launch winning products, and optimize strategies.
Today, First Insight leads the industry in AI, agentic AI agents, and generative AI applications for retail with its proprietary Value Score™, which directly impacts financial outcomes like increased sales, higher margins, and reduced markdowns. By blending human creativity with AI-driven analytics, First Insight helps companies eliminate guesswork, enhance customer satisfaction, boost profitability, and stay competitive. Committed to driving sustainable growth, First Insight is transforming how retailers engage with and understand their customers.
Fun Fact: 98% of our customers would recommend First Insight
We asked them why, and here is what they shared:
-Industry-Leading Technology
-Actionable Data
-Proven ROI
-Speed & Scale
-A Better Signal
-Start at Any Level & Expand
-Global & Mobile Reach
We take pride in highlighting our consistent endorsements from renowned industry analysts, including Forrester, IDC, and Gartner.
Offices: 8000 Brooktree Rd, Suite 100, Wexford, Pennsylvania 15090, US
The AI-Powered Decision Engine for Customer-First Products and Experiences
Industry
Software Development
Company size
51-200 employees
Founded
2007
Headquarters
Wexford, Pennsylvania
LinkedIn followers
13,753
Total funding
$24M
Founded in 2007, First Insight transformed retail decision-making by combining AI, predictive analytics, and human insight. As a leader in human-AI collaboration for over 18 years, First Insight has empowered brands—including Under Armour, Woolworths, Family Dollar, Kohl’s, and Francesca’s—with actionable Voice of the Customer (VoC) insights to anticipate shopper preferences, launch winning products, and optimize strategies.
Today, First Insight leads the industry in AI, agentic AI agents, and generative AI applications for retail with its proprietary Value Score™, which directly impacts financial outcomes like increased sales, higher margins, and reduced markdowns. By blending human creativity with AI-driven analytics, First Insight helps companies eliminate guesswork, enhance customer satisfaction, boost profitability, and stay competitive. Committed to driving sustainable growth, First Insight is transforming how retailers engage with and understand their customers.
Fun Fact: 98% of our customers would recommend First Insight
We asked them why, and here is what they shared:
-Industry-Leading Technology
-Actionable Data
-Proven ROI
-Speed & Scale
-A Better Signal
-Start at Any Level & Expand
-Global & Mobile Reach
We take pride in highlighting our consistent endorsements from renowned industry analysts, including Forrester, IDC, and Gartner.
Offices: 8000 Brooktree Rd, Suite 100, Wexford, Pennsylvania 15090, US
