Dallas, Texas, United States · Hybrid
$85k–$95k/yr
Who We Are TomFerry is the #1 coaching company in real estate, dedicated to raising industry standards by driving success for its members, employees, and partners. Our people are the cornerstone of our success, and we&rs…
Skills: Copywriting, Storytelling, Conversion Optimization, Brand Messaging, SEO Best Practices
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Create conversion-focused copy across various marketing channels to drive awareness, engagement, and growth throughout the customer journey. Develop and maintain brand voice guidelines and messaging frameworks while leveraging AI tools to increase production efficiency.
Requires 3–5 years of copywriting experience and a preferred bachelor's degree in Marketing, Communications, or a related field. Candidates must be proficient in multi-channel writing, SEO, and the use of AI writing platforms like ChatGPT or Claude.
TomFerry is the #1 coaching company in real estate, dedicated to raising industry standards by driving success for its members, employees, and partners. Our people are the cornerstone of our success, and we’re continually seeking passionate, driven individuals to join our team. If you’re ready to make an impact and grow with a company that values collaboration, service, and a commitment to excellence, we’d love to have you on board!
We're looking for a talented and versatile Marketing Copywriter who can bring our brand to life through compelling, conversion-focused content across every stage of the customer journey. This role is responsible for creating engaging copy that supports marketing campaigns, product launches, events, client communications, and internal initiatives.
The ideal candidate is equal parts storyteller, strategist, and editor—someone who understands how to craft messaging that resonates with different audiences while maintaining a consistent brand voice. You'll collaborate closely with marketing, coaching, events, and creative teams to develop content that drives awareness, engagement, retention, and growth.
This role also requires comfort working with AI-powered writing tools to increase efficiency while maintaining high standards for quality, accuracy, and brand consistency.
Write compelling, conversion-focused copy across multiple marketing channels and campaigns.
Develop content for email campaigns, landing pages, paid advertisements, social media, webinars, video scripts, event promotions, podcasts, websites, and other marketing initiatives.
Produce content that supports prospects, clients, coaches, and internal stakeholders.
Leverage AI writing tools to accelerate content production while ensuring quality, accuracy, and brand alignment.
Maintain a consistent content cadence across active campaigns and marketing channels.
Help define, document, and maintain brand voice, messaging frameworks, and tone guidelines.
Create messaging playbooks and content standards that support consistency across teams and platforms.
Develop audience-specific messaging tailored to different customer personas and stages of the buyer journey.
Ensure all content reflects the company's positioning, values, and strategic objectives.
Write in the voice of Tom Ferry and other company leaders when needed, adapting tone and style appropriately.
Stay current on platform trends, content best practices, and emerging communication strategies.
Create acquisition, engagement, retention, and reactivation messaging across the customer lifecycle.
Write and optimize ad copy, email subject lines, calls-to-action, landing pages, and promotional content.
Partner with design and creative teams to ensure copy and visuals work together effectively.
Apply SEO best practices to improve search visibility and organic performance.
Continuously refine messaging based on campaign results, audience insights, and performance metrics.
Review content performance and recommend testing opportunities to improve engagement and conversions.
Analyze campaign results and audience feedback to strengthen messaging effectiveness.
Bring a data-driven mindset to content development and optimization.
Stay current on marketing trends, AI tools, and content innovations that can improve efficiency and results.
Collaborate closely with marketing, coaching, events, sales, and creative teams.
Edit, proofread, and fact-check content for accuracy and consistency.
Support content planning, campaign execution, and cross-functional initiatives.
Adapt quickly to shifting priorities and deadlines while maintaining quality standards.
Contribute ideas that help drive audience growth, engagement, and revenue.
A strong writer with exceptional attention to detail and a passion for storytelling.
Experienced in developing content that drives engagement, conversions, and customer action.
Skilled at balancing creativity with strategy and business objectives.
Comfortable working across multiple projects and deadlines simultaneously.
Curious, proactive, and eager to continuously improve your craft.
Collaborative and receptive to feedback.
Able to maintain a consistent brand voice across diverse channels and audiences.
Comfortable utilizing AI tools as part of a modern content creation workflow.
3–5 years of copywriting experience in a marketing, agency, or in-house environment.
Bachelor's degree in Marketing, Communications, Journalism, English, or a related field preferred.
Exceptional writing, editing, and proofreading skills.
Experience writing across multiple channels, including email, web, paid media, social media, and video.
Familiarity with AI writing tools such as ChatGPT, Claude, Jasper, or similar platforms.
Understanding of SEO best practices and content optimization.
Experience developing messaging frameworks, brand voice guidelines, and content standards.
Strong collaboration and project management skills.
Experience working within content management systems (CMS) and email marketing platforms is a plus.
Ability to interpret performance data and apply insights to improve content effectiveness.
At TomFerry, you’ll enjoy a dynamic hybrid work environment, collaborating in the office Monday through Thursday and working remotely on Fridays. Our team thrives in a business-casual, upbeat atmosphere where high performance and innovation are celebrated.
We offer a comprehensive benefits package, including:
Health Coverage: Medical, vision, and dental insurance starting after 60 days
Retirement Plan: 401(k) with employer contributions
Generous PTO: 3 weeks of paid time off plus 10 paid holidays
Competitive Compensation: Base salary with performance-based incentives and annual discretionary bonuses
Team Culture: Celebratory lunches, team-building events, and a commitment to fostering strong interpersonal connections
If you're passionate about creating content that connects, converts, and inspires action, we'd love to hear from you.
Real Estate Coaching and Training
"Empowering Professionals to Fulfill Their Greatness” – that’s what Ferry International has been doing for both their clients and employees over the last 20 years. We are the leader in real estate coaching, training, and technology, powered by an ever-growing team of passionate and happy individuals of all backgrounds and talents. Ferry Intl. is the brainchild of industry thought-leader Tom Ferry, who has held the title of No. 1 real estate coach for the last 10 consecutive years and is the nationally bestselling author of “Life By Design” and “Mindset, Model, and Marketing.” Our events such as the Success Summit, Roadmap, Marketing Edge, and Sales Edge are some of the most highly-ranked in the industry, attracting tens of thousands of loyal real estate agents every year. All our accolades result from the collaboration and innovation of our team members who we trust and empower to lead bold creative initiatives. We support them so they can support today’s leading real estate professionals, who are better equipped to serve millions of people looking to buy or sell a home. It is a mission of service that keeps on giving.
Offices: 6 Hutton Centre Dr, #700, Santa Ana, CA 92707, US · 127 Manufacturing St, Dallas, Texas 75207, US · 1120 S Rackham Way, Ste 300, Meridian, Idaho 83642, US
Real Estate Coaching and Training
"Empowering Professionals to Fulfill Their Greatness” – that’s what Ferry International has been doing for both their clients and employees over the last 20 years. We are the leader in real estate coaching, training, and technology, powered by an ever-growing team of passionate and happy individuals of all backgrounds and talents. Ferry Intl. is the brainchild of industry thought-leader Tom Ferry, who has held the title of No. 1 real estate coach for the last 10 consecutive years and is the nationally bestselling author of “Life By Design” and “Mindset, Model, and Marketing.” Our events such as the Success Summit, Roadmap, Marketing Edge, and Sales Edge are some of the most highly-ranked in the industry, attracting tens of thousands of loyal real estate agents every year. All our accolades result from the collaboration and innovation of our team members who we trust and empower to lead bold creative initiatives. We support them so they can support today’s leading real estate professionals, who are better equipped to serve millions of people looking to buy or sell a home. It is a mission of service that keeps on giving.
Offices: 6 Hutton Centre Dr, #700, Santa Ana, CA 92707, US · 127 Manufacturing St, Dallas, Texas 75207, US · 1120 S Rackham Way, Ste 300, Meridian, Idaho 83642, US
