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Jobs at Europa Eyewear (Now Hiring) — 9 open

Europa Eyewear logoEuropa Eyewear

Lifecycle Marketing Manager

Minneapolis, Minnesota, United States · On-site

$80k–$100k/yr

Senior

Summary of Position We're looking for an experienced retention marketer who loves turning customer data into meaningful experiences that increase repeat purchases, customer lifetime value, and brand loyalty. This role wi…

Skills: Retention Marketing, Email Marketing, SMS Marketing, Customer Lifecycle Automation, Loyalty Program Management

Europa Eyewear logoEuropa Eyewear

Order Processing & Sales Support Specialist

Vernon Hills, Illinois, United States · On-site

$15/hr–$20/hr

Mid level

Rolle Description The Order Processing & Sales Support Specialist plays a critical role in ensuring the accurate and efficient processing of sales orders, invoicing, and account management. This position requires strong …

Skills: Order Processing, Invoicing, Account Management, Credit Management, Customer Support

Europa Eyewear logoEuropa Eyewear

Business Development Representative

United States · On-site

$50k/yr

Mid level

Role Description The Business Development Representative is responsible for driving revenue growth, supporting existing accounts, and developing new customer relationships through onsite, virtual and phone-based sales ef…

Skills: Consultative Selling, Outbound Sales, Account Management, Lead Qualification, Relationship Building

Europa Eyewear logoEuropa Eyewear

Sales and Marketing Coordinator

Vernon Hills, Illinois, United States · On-site

$45k–$50k/yr

Mid level

Role Description We are looking for a proactive Sales & Marketing Coordinator to play a critical supporting role in our wholesale division. This is a multifaceted position that blends sales operations, customer service, …

Skills: Sales Operations, Customer Service, Marketing Execution, Order Processing, CRM Management

Europa Eyewear logoEuropa Eyewear

Junior Graphic Design

Vernon Hills, Illinois, United States · Hybrid

$50k–$60k/yr

Mid level

Role Description We're looking for a Junior Graphic Designer who's hungry to grow, eager to learn, and ready to do real work across our direct-to-consumer brands, eyebobs and American Optical. You'll sit on the creative …

Skills: Digital Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma

Europa Eyewear logoEuropa Eyewear

Eyebobs Part-Time Frame-ist - Minneapolis Area

Minneapolis, Minnesota, United States · On-site

$18/hr–$22/hr

Entry level

Frame-ists are the stars of our business. Through building a loyal customer base and driving positive sales results, Frame-ists are eyebobs brand ambassadors with roll-up-your-sleeves mentalities and an excitement for ou…

Skills: Sales, Customer Service, Styling, POS Systems, CRM

Europa Eyewear logoEuropa Eyewear

Sales Representative - West Oklahoma & North Texas

United States · Remote Solely

$1/hr

Mid level

At Europa Eyewear, we believe great sales professionals thrive when they’re trusted to run their territory like their own business. As a Territory Sales Representative, you’ll be responsible for driving reven…

Skills: Sales Strategy, Relationship Building, Account Management, Merchandising, Product Training

Europa Eyewear logoEuropa Eyewear

Sales Representative - Hawaii

Hawaii, United States · Remote Solely

Mid level

At Europa Eyewear, we believe great sales professionals thrive when they’re trusted to run their territory like their own business. As a Territory Sales Representative, you’ll be responsible for driving reven…

Skills: Sales Strategy, Relationship Building, Account Management, Merchandising, Product Training

Europa Eyewear logoEuropa Eyewear

Sales Representative - New Mexico

United States · On-site

Mid level

Territory Sales Representative Europa Eyewear is one of the largest independent designers and manufacturers of eyewear frames in the United States. Europa's business model is designed to support optical and optometric pr…

Skills: Sales Performance, Relationship Management, Visual Merchandising, Customer Training, Prospecting

Europa Eyewear logo

Lifecycle Marketing Manager

Europa Eyewear

Minneapolis, Minnesota, United States • On-site

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Senior

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  • $80k–$100k/yr
  • Full-time
  • Posted 18d ago
  • ~40 hrs/week

Responsibilities

Lead the strategy and execution of customer retention programs across email, SMS, loyalty, and direct mail for multiple ecommerce brands. Focus on optimizing customer journeys and automation to increase repeat purchase rates and lifetime value.

Requirements

Requires 4-7+ years of ecommerce retention marketing experience with proficiency in Klaviyo and Shopify Plus. Candidates must have strong skills in customer segmentation, data-driven decision making, and project management.

Full job description

Summary of Position
 We're looking for an experienced retention marketer who loves turning customer data into meaningful experiences that increase repeat purchases, customer lifetime value, and brand loyalty. This role will own the strategy, execution, testing, and optimization of our customer retention programs across email, SMS, loyalty, and direct mail. You’ll support lifecycle marketing across two distinct ecommerce brands, while designing and developing our B2b/Wholesale lifecycle marketing strategy to strengthen customer relationships across every channel. If you're excited by segmentation, automation, creative testing, and using data to drive growth, we'd love to meet you.

This role will lead the planning, execution, optimization, and reporting of:

  • Email Marketing
  • SMS Marketing
  • Loyalty Program
  • Direct Mail
  • Customer Lifecycle Automation

Responsibilities

Lifecycle Strategy

  • Own the customer retention roadmap across multiple ecommerce brands
  • Develop customer journeys that increase repeat purchase rate and LTV
  • Build segmentation strategies using purchase behavior, engagement, demographics, and customer value
  • Identify opportunities to improve customer experience throughout the lifecycle
  • Partner with b2b marketing team to support email initiatives
  • Collaborate with Director of Ecommerce and paid media agency to improve acquisition-to-retention handoff

Email Marketing

  • Build monthly email marketing calendars
  • Execute promotional, editorial, and triggered campaigns
  • Optimize subject lines, creative, offers, and messaging through A/B testing
  • Monitor deliverability and list health
  • Grow email subscriber acquisition
  • Partner with Senior Ecommerce Operations Manager and Marketing, and Product teams to influence merchandising, product launches, and promotional strategy.
  • Partner with Marketing team to incorporate brand-level storytelling and content strategy across retention channels

SMS Marketing

  • Develop SMS strategy aligned with promotional and lifecycle marketing
  • Execute campaigns and automated flows
  • Improve subscriber growth and engagement
  • Balance revenue generation with subscriber experience

Lifecycle Automation

  • Own and optimize automated programs including behavioral flows (welcome, abandon, post-purchase, cross-sell, loyalty, and more)
  • Continuously test timing, messaging, segmentation, and offers to improve performance and overall customer journey
  • Develop and manage an ongoing testing roadmap

Loyalty & Customer Engagement

  • Own the customer loyalty program
  • Develop campaigns that increase enrollment, engagement, and redemption
  • Identify opportunities to reward and recognize high-value customers
  • Partner with Ecommerce on customer retention initiatives

Direct Mail

Partner with Direct Mail agency to:

  • Manage customer segmentation and campaign planning
  • Coordinate with external vendors
  • Analyze campaign performance and incrementality
  • Recommend testing opportunities to improve ROI

Analytics & Reporting

  • Provide insights and recommendations that improve program performance.
  • Track and report key retention KPIs including:
  • Revenue by channel (email, SMS, direct, etc.)
  • Repeat purchase rate
  • Customer Lifetime Value
  • Email/SMS KPIs (Open Rate, Click Rate, Conversion Rate, Revenue per Recipient, List Growth, etc.)
  • Loyalty participation and growth
  • Direct mail performance

Qualifications

  • 4–7+ years of ecommerce retention marketing experience
  • Strong experience with:
    • Email Marketing
    • SMS Marketing
    • Customer Lifecycle Marketing
    • Loyalty & Referral Programs
    • Direct Mail
  • Experience with Klaviyo preferred
  • Experience with Shopify Plus preferred
  • Strong understanding of customer segmentation
  • Comfortable analyzing campaign performance and making data-driven recommendations
  • Experience using or managing marketing calendars
  • Experience leveraging AI tools to improve segmentation, personalization, content creation, and campaign efficiency
  • Excellent project management skills
  • Strong copy and creative instincts
  • Highly organized with exceptional attention to detail

Related keywords

Retention MarketingCustomer Lifetime ValueLTVKlaviyoShopify PlusEmail MarketingSMS MarketingDirect MailLoyalty ProgramsCustomer SegmentationBehavioral FlowsA/B TestingEcommerceB2B MarketingWholesale StrategyKPIs

About Europa Eyewear

LinkedInVisit site

We exist to put eyecare professionals first

Industry
Apparel & Fashion
Company size
201-500 employees
Founded
1977
Headquarters
Vernon Hills, IL
LinkedIn followers
5,981

Built on family-founded values and grit, we support optical practices with eyewear brands we design and build, real partnerships, and a commitment to saying yes. Through service that takes ownership and the best warranties in the industry, we make doing business with Europa easy every day so our partners can focus on what matters most: taking care of people.

Offices: 255 Corporate Woods Pkwy, Vernon Hills, IL 60061, US

Independent eyewearMade in USA eyewearUltra polarized sunwearand Empowered sales staffHealth Care
View all jobs at Europa Eyewear

About Europa Eyewear

LinkedInVisit site

We exist to put eyecare professionals first

Industry
Apparel & Fashion
Company size
201-500 employees
Founded
1977
Headquarters
Vernon Hills, IL
LinkedIn followers
5,981

Built on family-founded values and grit, we support optical practices with eyewear brands we design and build, real partnerships, and a commitment to saying yes. Through service that takes ownership and the best warranties in the industry, we make doing business with Europa easy every day so our partners can focus on what matters most: taking care of people.

Offices: 255 Corporate Woods Pkwy, Vernon Hills, IL 60061, US

Independent eyewearMade in USA eyewearUltra polarized sunwearand Empowered sales staffHealth Care
View all jobs at Europa Eyewear

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