<p>Die PetCo GmbH ist ein wachsendes Familienunternehmen mit den Marken DOG'S LOVE, CAT'S LOVE, WOW und PURE NATURE. Mit unseren Produkten begeistern wir Haustierbesitzer in ganz Europa und entwickeln innovative Hunde- u…
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Full-time
bachelor degree
High level of personal responsibility and creative freedom, Direct collaboration with management, Opportunity to shape the future of modern pet nutrition, Dynamic and creative team, Flat hierarchies and fast decision-making processes, Exciting projects from idea to market entry
Posted 16d ago
~40 hrs/week
German
Responsibilities
The role involves developing new product ideas and innovation concepts for pet food brands while managing the entire process from idea to market launch. Additionally, the position ensures compliance with European packaging regulations and coordinates with external producers and internal teams.
Requirements
Candidates should have a degree in Marketing, Business Administration, Nutrition, or a related field, ideally with initial experience in product or brand management within the FMCG or pet food sector. Proficiency in German and English, along with a structured and hands-on mentality, is required.
Full job description
Die PetCo GmbH ist ein wachsendes Familienunternehmen mit den Marken DOG'S LOVE, CAT'S LOVE, WOW und PURE NATURE. Mit unseren Produkten begeistern wir Haustierbesitzer in ganz Europa und entwickeln innovative Hunde- und Katzennahrung, die höchste Qualitätsansprüche erfüllt.
Unsere Produkte werden gemeinsam mit führenden Produzenten in Österreich und Deutschland entwickelt und sind in zahlreichen europäischen Ländern im Fachhandel, Lebensmitteleinzelhandel und über unsere eigenen E-Commerce-Kanäle erhältlich.
Zur Verstärkung unseres Product Teams suchen wir eine engagierte Persönlichkeit mit Leidenschaft für Produktinnovation, Markenentwicklung und regulatorische Anforderungen.
Werde Teil unserer Erfolgsstory – und Teil der PetCo-Familie!
Aufgaben
Produktinnovation & Sortiment
Entwicklung neuer Produktideen und Innovationskonzepte für unsere Marken DOG'S LOVE, CAT'S LOVE, WOW DOG & CAT und PURE NATURE
Beobachtung internationaler Markt-, Konsumenten- und Ernährungstrends
Identifikation neuer Produktkategorien, Formate und Wachstumschancen
Mitverantwortung für den gesamten Produktentwicklungsprozess – von der Idee bis zum erfolgreichen Marktlaunch
Erstellung von Produktbriefings für Produzenten und interne Teams
Steuerung von Produktneueinführungen sowie Sortimentsweiterentwicklungen
Projektmanagement
Koordination externer Produzenten, Lieferanten und Entwicklungspartner
Abstimmung mit Marketing, Design, Einkauf, Vertrieb und Qualitätsmanagement
Organisation von Produkttests, Verkostungen und Bemusterungen
Überwachung von Timelines, Meilensteinen und Launch-Plänen
Packaging & Compliance
Verantwortung für die Einhaltung relevanter europäischer Richtlinien und regulatorischer Anforderungen
DOG'S LOVE - Feine Kost für feine Hunde | CAT'S LOVE - Feine Kost für feine Katzen | WOW - Hundefutter mit WOW-Effekt
Industry
Food Production
Company size
11-50 employees
Founded
2014
Headquarters
Vienna
LinkedIn followers
1,991
The PetCo Group
Driving Premium Pet Nutrition Across Europe
Founded in 2014 by Katharina and Stefan Miklauz, PetCo has established itself as a market leader in premium pet nutrition within the DACH region.
Since 2024, the company is proud to be part of the VAFO Group, one of Europe’s most innovative and fastest-growing pet food manufacturers.
Our Brand Portfolio
A diverse and strategically positioned brand ecosystem that addresses the full spectrum of modern pet owners’ needs:
• DOG’S LOVE & CAT’S LOVE – Ultra-premium dog and cat food mainly crafted in Austria, using 100% food-grade, regionally sourced ingredients to ensure maximum quality and trust.
• WOW DOG & WOW CAT – Smart-priced premium pet food that combines affordability with regional production, culinary appeal, and full transparency.
• PURE NATURE – Honest, natural pet meals designed for value-conscious consumers who refuse to compromise on nutritional integrity.
Key Figures
• Active in 14 countries across Europe
• Over 8,500 retail touchpoints
• Portfolio of 360+ SKUs
• Customer loyalty rate exceeding 70%, reflecting exceptional brand trust and product quality
Commitment to Sustainability
Sustainability is deeply embedded in PetCo’s corporate philosophy.
As a certified ClimatePartner, PetCo:
• sources raw materials regionally to reduce emissions and support local agriculture
• prioritizes recyclable and eco-friendly packaging
• leads with innovation through initiatives like DOGS FOR FUTURE, proving that ecological responsibility and product development can go hand in hand
Our Vision
To set new benchmarks in sustainable pet nutrition while continuing to scale responsibly across Europe.
With strong brand equity, an agile innovation pipeline, and with being part of the VAFO Group, PetCo is ideally positioned for long-term growth and leadership in the premium pet food segment.
For more information: www.dogslove.com, www.catslove.com, www.wow.pet & www.purenature.pet
Offices: Heiligenstädter Lände 19, Vienna, 1190, AT
DOG'S LOVE - Feine Kost für feine Hunde | CAT'S LOVE - Feine Kost für feine Katzen | WOW - Hundefutter mit WOW-Effekt
Industry
Food Production
Company size
11-50 employees
Founded
2014
Headquarters
Vienna
LinkedIn followers
1,991
The PetCo Group
Driving Premium Pet Nutrition Across Europe
Founded in 2014 by Katharina and Stefan Miklauz, PetCo has established itself as a market leader in premium pet nutrition within the DACH region.
Since 2024, the company is proud to be part of the VAFO Group, one of Europe’s most innovative and fastest-growing pet food manufacturers.
Our Brand Portfolio
A diverse and strategically positioned brand ecosystem that addresses the full spectrum of modern pet owners’ needs:
• DOG’S LOVE & CAT’S LOVE – Ultra-premium dog and cat food mainly crafted in Austria, using 100% food-grade, regionally sourced ingredients to ensure maximum quality and trust.
• WOW DOG & WOW CAT – Smart-priced premium pet food that combines affordability with regional production, culinary appeal, and full transparency.
• PURE NATURE – Honest, natural pet meals designed for value-conscious consumers who refuse to compromise on nutritional integrity.
Key Figures
• Active in 14 countries across Europe
• Over 8,500 retail touchpoints
• Portfolio of 360+ SKUs
• Customer loyalty rate exceeding 70%, reflecting exceptional brand trust and product quality
Commitment to Sustainability
Sustainability is deeply embedded in PetCo’s corporate philosophy.
As a certified ClimatePartner, PetCo:
• sources raw materials regionally to reduce emissions and support local agriculture
• prioritizes recyclable and eco-friendly packaging
• leads with innovation through initiatives like DOGS FOR FUTURE, proving that ecological responsibility and product development can go hand in hand
Our Vision
To set new benchmarks in sustainable pet nutrition while continuing to scale responsibly across Europe.
With strong brand equity, an agile innovation pipeline, and with being part of the VAFO Group, PetCo is ideally positioned for long-term growth and leadership in the premium pet food segment.
For more information: www.dogslove.com, www.catslove.com, www.wow.pet & www.purenature.pet
Offices: Heiligenstädter Lände 19, Vienna, 1190, AT