New York, New York, United States · Hybrid
$110k–$120k/yr
About Caliber Caliber is a fast-growing, social-first media company built for the way people actually consume news and culture today. Our portfolio spans distinct editorial brands - TNM (The News Movement), The Recount, …
Skills: Performance marketing, Paid media strategy, Creative strategy, YouTube advertising, Instagram advertising
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The Performance Marketing Lead will own the performance strategy across paid and organic channels for editorial brands and commercial clients. They will provide strategic counsel on media mix, creative execution, and campaign optimization to drive engagement and community growth.
Candidates must have 4-6 years of experience in performance marketing with deep expertise in YouTube, Instagram, and TikTok ad products. The role requires a strong ability to bridge the gap between tactical execution and high-level strategic counsel for both internal and external stakeholders.
About Caliber
Caliber is a fast-growing, social-first media company built for the way people actually consume news and culture today. Our portfolio spans distinct editorial brands - TNM (The News Movement), The Recount, and Capsule; alongside The Caliber Collective, our in-house creative studio for commercial clients, and SaySo, our owned creator platform. Together, our brands reach more than 100 million people a month across social.
We're looking for a Performance Marketing Lead to sit at the center of that ecosystem: part strategist, part tactician, working across our editorial brands and with The Caliber Collective's commercial clients to make sure everything we publish and produce actually moves engagement, community, and ubiquity.
The Role
You've spent the last several years becoming an excellent tactician; you know your way around every ad manager, every algorithm change, every format shift. Now we want you to make the leap from just executing campaigns to shaping them: advising brand owners and client teams on what to make, where to place it and how to read the results, before and after it goes live.
This is a hybrid role by design - equal parts paid placement and creative strategy. You'll work directly with our editorial brand owners on content that builds community and reach, and with The Caliber Collective's account teams on campaigns for commercial clients. The through-line is counsel: brand owners and clients alike should come to you not just for execution, but for a point of view on how a campaign will play out and why.
Our Platforms & Brands
You'll need a working understanding of everything under the Caliber umbrella:
TNM (The News Movement): Our Gen Z–focused, social-first news brand. TNM meets young audiences directly in their feeds with vertical video rather than steering them to a website - rigorous journalism built natively for social.
The Recount: Our politics brand where “everything is politics,” told with clarity, context, and a casual tone instead of outrage. It publishes natively across TikTok, Instagram, YouTube, Snapchat, and X.
Capsule: Our lifestyle and culture brand, tracking trends, entertainment, and the internet's current conversation for a younger, social-native audience.
SaySo: Caliber's flagship owned app live now on iOS in the U.S. and Canada and U.K. (launched this summer). SaySo delivers curated short-form news from vetted creators and journalists, built around a personalized Daily Digest instead of infinite scroll, with sourcing baked into every video to rebuild trust. You'll help shape how our brands and campaigns show up on it as it expands.
The Caliber Collective
The Caliber Collective is Caliber's full-service, social-first creative studio — the commercial engine of Caliber. It works with brand clients, producing and placing content that draws on Caliber's own audience data, production capabilities, and social expertise.
In practice, the Collective sells social media expertise including paid partnership access to Caliber's own audiences, and bespoke content strategy that lives on a client's own channels. You will be a key point of counsel for that second piece, working directly with commercial clients to translate what we learn from running editorial brands at scale (what earns attention, what builds community, what survives an algorithm change) into advice on how to make their own campaigns more effective.
What You'll Do
What you bring
What's in it for you?
Creating journalism that moves, at the speed of culture. A parent company for The News Movement, The Recount, & Capsule.
Caliber is a media company built to define a new era for journalism. All the brands in the Caliber family - The News Movement, The Recount, and Capsule - are shaped to reimagine how stories are created, shared and valued. We believe that modern audiences need to be met on their terms, in their tone and on their time and we do that by supporting storytellers with the tools, training and rigor to shape the world with integrity. With newsrooms in New York and London, we are supported by a global network of creators who are trained in the rigor and craft of journalism, vetted by senior editorial talent and supported by a leading production team - all working together to cut through with purpose, context and credibility. From breaking news to emerging trends, we deliver stories that matter, shaped by robust measurement and a deep understanding of digital platforms.
Offices: 236 5th Ave, 6th Floor, New York, New York 10001, US · 81-87 High Holborn, London, England WC1V 6DF, GB
Creating journalism that moves, at the speed of culture. A parent company for The News Movement, The Recount, & Capsule.
Caliber is a media company built to define a new era for journalism. All the brands in the Caliber family - The News Movement, The Recount, and Capsule - are shaped to reimagine how stories are created, shared and valued. We believe that modern audiences need to be met on their terms, in their tone and on their time and we do that by supporting storytellers with the tools, training and rigor to shape the world with integrity. With newsrooms in New York and London, we are supported by a global network of creators who are trained in the rigor and craft of journalism, vetted by senior editorial talent and supported by a leading production team - all working together to cut through with purpose, context and credibility. From breaking news to emerging trends, we deliver stories that matter, shaped by robust measurement and a deep understanding of digital platforms.
Offices: 236 5th Ave, 6th Floor, New York, New York 10001, US · 81-87 High Holborn, London, England WC1V 6DF, GB
