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Jobs at Burrows Lightbourn (Now Hiring) — 1 open

Burrows Lightbourn logoBurrows Lightbourn

Brand Activation Manager

City of Hamilton, Bermuda · On-site

Mid level

JOB PURPOSE Responsible for the development and maintenance of specific brand product sales and marketing strategies and the achievement of all related targets. Manage brand principal relationships and ensure alignment w…

Skills: Brand Activation, Sales Strategy, Marketing Strategy, Financial Analysis, Market Research

Burrows Lightbourn logo

Brand Activation Manager

Burrows Lightbourn

City of Hamilton, Bermuda • On-site

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Mid level

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  • Full-time
  • bachelor degree
  • Posted 9d ago
  • ~40 hrs/week

Responsibilities

Develop and execute brand product sales and marketing strategies to drive growth, market share, and profitability. Manage relationships with brand principals and oversee all sales activation activities across on and off trade channels.

Requirements

Requires a Bachelor's degree in business or marketing and 2-5 years of experience in a dynamic sales environment, preferably in the food or beverage industry. Must possess strong analytical skills, a valid Bermuda driver's license, and proficiency in Microsoft Office.

Full job description

JOB PURPOSE

Responsible for the development and maintenance of specific brand product sales and marketing strategies and the achievement of all related targets. Manage brand principal relationships and ensure alignment with corporate objectives. Commercial and financial analysis/reporting of portfolio results. Ongoing evaluation of customer research, market conditions and competitor data. Organize, oversee and/or execute all sales activation and marketing activities. Collaborate with internal and external teams effectively.

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Driving sales growth, market share and ultimately profitability by the successful implementation of approved sales and marketing strategies.
  • Actively initiates and implements consumer engaging activations including events and trial-driving initiatives in the market across all on and off trade channels.
  • Continuous and proactive collaboration with the commercial team and the wider trade
  • Monitoring and allocation of POS material
  • Commercial and financial analysis/reporting of portfolio results including providing demand forecasts and monitoring of product inventory levels and expiration dates.
  • Ongoing maintenance of brand principal budgets including tracking of actual spend against plan, reforecasting of spend levels and staying within approved marketing spend.
  • Make recommendations for retail and wholesale brand pricing considering supplier cost changes and competitor activities to achieve targeted margins.
  • Maintain successful relationships with brand principals and trade for the brand specific portfolio.
  • Assessment and adjustment of sales methods based on results vs plan & current market trends.
  • Proactively work with and support the sales team for existing programs and new products.
  • Collaboration with partner activation/ creative agencies to plan and execute activations aligned to brand principal framework.
  • Adhering to all company standards, policies, procedures, and business ethics codes
  • Other duties assigned by management.

Education

  • Bachelor’s degree in business/ marketing and/or three (3) years relevant sales/marketing work experience

Job-related Experience

  • 2 - 5 years of demonstrated success in a dynamic sales environment, preferably in the wholesale food or beverage industry.
  • Experience in supplier relationship management.

Computer Skills

  • Basic computer skills and a sound working knowledge of Microsoft products specifically Excel and PowerPoint products

Skills/Attributes

  • Confident and self-motivated individual with organizational skills and the ability to work proactively and independently. Business acumen.
  • Strong leadership & interpersonal skills and the ability to work through others to achieve results.
  • Research & record-keeping skills
  • Managing internal and external market data
  • Solid analytical skills and high degree of comfort with reviewing and using sales and profitability data.
  • Ability to multitask and prioritize assignments to meet deadlines.
  • Ability to work extended hours, evenings, weekends & public holidays.
  • The ability to travel overseas for brand team meetings.
  • A valid Bermuda driver’s license, clean driving record & own transportation

Closing date: July 10, 2026

Only shortlisted candidates will be contacted.

Related keywords

Brand ActivationMarket SharePOS MaterialDemand ForecastingInventory ManagementRetail PricingWholesale PricingConsumer EngagementTrade ChannelsBrand PrincipalBudget TrackingMarket TrendsFood and Beverage IndustryBermuda Driver's LicenseBusiness AcumenCommercial Analysis

About Burrows Lightbourn

LinkedIn

Burrows Lightbourn is a leading beverage alcohol distributor and retailer in Bermuda.

Industry
Wholesale Alcoholic Beverages
Company size
11-50 employees
Founded
1984
Headquarters
PEMBROKE, Pembroke
LinkedIn followers
160

Burrows Lightbourn is a leading beverage alcohol distributor and retailer in Bermuda. The company exclusively represents many of the world's most iconic beer, spirits, wine, and non-alcoholic beverage brands including core brands from the portfolios of Bacardi, DIAGEO, Heineken, Carlsberg, E & J Gallo, Treasury Wine Estates, and Icelandic Glacial Water. Our direct-to-consumer division, Discovery Wines & Spirits, focuses on the premium/super premium wines and niche spirits categories in the retail and online channels.

Offices: 2 Addendum Lane, PEMBROKE, Pembroke HM07, BM · 30 Harbour Road, Paget, Bermuda PG 02, BM · 127 Front Street, Hamilton, Bermuda HM07, BM · 5 Bakery Lane, Pembroke, Bermuda HM07, BM · 10 Queen Street, Hamilton, Bermuda HM07, BM

View all jobs at Burrows Lightbourn

About Burrows Lightbourn

LinkedIn

Burrows Lightbourn is a leading beverage alcohol distributor and retailer in Bermuda.

Industry
Wholesale Alcoholic Beverages
Company size
11-50 employees
Founded
1984
Headquarters
PEMBROKE, Pembroke
LinkedIn followers
160

Burrows Lightbourn is a leading beverage alcohol distributor and retailer in Bermuda. The company exclusively represents many of the world's most iconic beer, spirits, wine, and non-alcoholic beverage brands including core brands from the portfolios of Bacardi, DIAGEO, Heineken, Carlsberg, E & J Gallo, Treasury Wine Estates, and Icelandic Glacial Water. Our direct-to-consumer division, Discovery Wines & Spirits, focuses on the premium/super premium wines and niche spirits categories in the retail and online channels.

Offices: 2 Addendum Lane, PEMBROKE, Pembroke HM07, BM · 30 Harbour Road, Paget, Bermuda PG 02, BM · 127 Front Street, Hamilton, Bermuda HM07, BM · 5 Bakery Lane, Pembroke, Bermuda HM07, BM · 10 Queen Street, Hamilton, Bermuda HM07, BM

View all jobs at Burrows Lightbourn

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