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Breeden's Orchard logoBreeden's Orchard

Social Media & Engagement Lead

Mount Juliet, Tennessee, United States · On-site

Entry level

Are you someone who brings high energy, loves connecting with people, and knows how to turn everyday moments into great content? As our Social Media and Engagement Lead, you won't just be behind a screen—you’ll be out in…

Skills: Content Creation, Social Media Management, Short-form Video Production, Community Engagement, Storytelling

Breeden's Orchard logo

Social Media & Engagement Lead

Breeden's Orchard

Mount Juliet, Tennessee, United States • On-site

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Entry level

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  • Part-time
  • Posted 11d ago
  • ~40 hrs/week

Responsibilities

Create and capture high-quality visual content for Instagram, TikTok, and Facebook to showcase orchard life and events. Act as a digital ambassador by interacting with guests on-site to capture authentic moments and drive community engagement.

Requirements

Requires expertise in social media platforms and editing tools like CapCut and Canva, combined with a warm, people-first personality. Must be comfortable working outdoors in various weather conditions and available on weekends during peak season.

Full job description

Are you someone who brings high energy, loves connecting with people, and knows how to turn everyday moments into great content? As our Social Media and Engagement Lead, you won't just be behind a screen—you’ll be out in the sun, interacting with families, capturing smiles, and telling the vibrant story of life at the orchard.

You will be responsible for creating and capturing content for Hidden Valley across Instagram, TikTok, and Facebook, driving community engagement, taking photos across our orchard, with our animals, of our food and special experiences, creating short-form video content, and serving as a welcoming digital ambassador for our farm.

Key Responsibilities
  • Content Creation & Storytelling: Plan, shoot, and post high-quality, engaging visual content (Reels, TikToks, Stories, and photos) that showcases orchard events, seasonal treats, U-pick updates, and behind-the-scenes farm life.
  • Social Media Interaction: Work with our General Manager and Head of Marketing to ensure our presence on TikTok, Instagram, and Facebook, is engaging for our guests and attracts a larger audience.
  • On-Ground Hospitality & Engagement: Interact directly with guests, families, and young children at the orchard to capture authentic, joyous moments and build a warm, welcoming environment.
  • Event Promotion: Partner with farm leadership to hype up seasonal highlights, farm festivals, weekend activities, and retail shop products.
Qualifications & Skills
  • Social Media Expertise: Strong knowledge of Instagram, TikTok, and Facebook (including native tools, trends, analytics, and editing within the apps or tools like CapCut/Canva).
  • People-First Energy: Warm, approachable, and enthusiastic. You genuinely love hospitality and feel natural interacting with guests, parents, and kids.
  • Storytelling Instincts: A strong eye for visual aesthetics, lighting, and narrative—you know how to make a crisp autumn day or a fresh apple pie look irresistible.
  • Self-Starter Attitude: Comfortable moving around the orchard independently, taking initiative to find compelling stories and content opportunities.
  • Ohio Local Pride: A deep appreciation for Ohio agriculture, local traditions, and agritourism.
Work Environment & Physical Demands
  • Active, outdoor environment: Expect to spend significant time walking the orchard grounds in various weather conditions during peak season.
  • Weekend availability is required during peak season (August through early November).
  • Competitive hourly wage based on experience.

Related keywords

InstagramTikTokFacebookCapCutCanvaContent CreationShort-form VideoAgritourismHospitalitySocial Media AnalyticsDigital StorytellingCommunity EngagementVisual AestheticsAgriculture

About Breeden's Orchard

LinkedInVisit site

Fresh Flavors, Baked Goods & Family Fun | Shop Local Vendors, Peaches, Apples & More at Our Orchard in Mt. Juliet, TN

Industry
Farming
Company size
2-10 employees
Headquarters
Mount Juliet, Tennessee
LinkedIn followers
37

Open for the Season | At Breeden’s Orchard, we’re committed to providing a warm and welcoming space where families and kids can gather, explore, and create lasting memories. Our orchard offers a unique opportunity to connect with nature, enjoy fresh, locally grown produce, and experience the joy of the outdoors. We also proudly support the local community by showcasing products from local vendors, creating a hub for all to enjoy. Whether picking fresh fruit, savoring our baked goods, or participating in family-friendly events, there’s something for everyone to enjoy.

Offices: 631 Beckwith Rd, Mount Juliet, Tennessee 37122, US · 631 Beckwith Rd, Mount Juliet, Tennessee 37122, US

View all jobs at Breeden's Orchard

About Breeden's Orchard

LinkedInVisit site

Fresh Flavors, Baked Goods & Family Fun | Shop Local Vendors, Peaches, Apples & More at Our Orchard in Mt. Juliet, TN

Industry
Farming
Company size
2-10 employees
Headquarters
Mount Juliet, Tennessee
LinkedIn followers
37

Open for the Season | At Breeden’s Orchard, we’re committed to providing a warm and welcoming space where families and kids can gather, explore, and create lasting memories. Our orchard offers a unique opportunity to connect with nature, enjoy fresh, locally grown produce, and experience the joy of the outdoors. We also proudly support the local community by showcasing products from local vendors, creating a hub for all to enjoy. Whether picking fresh fruit, savoring our baked goods, or participating in family-friendly events, there’s something for everyone to enjoy.

Offices: 631 Beckwith Rd, Mount Juliet, Tennessee 37122, US · 631 Beckwith Rd, Mount Juliet, Tennessee 37122, US

View all jobs at Breeden's Orchard

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