Calgary, Alberta, Canada · Remote OK
$150k–$180k/yr
About the Role: BWZ is building its growth engine from scratch, and this is the person who builds it. As Director of Growth Marketing, you'll own audience acquisition, conversion optimization, and the experimentation sys…
Skills: Growth Marketing, Paid Acquisition, Conversion Rate Optimization, A/B Testing, Funnel Analysis
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Build and own the growth engine from scratch, focusing on audience acquisition, conversion optimization, and experimentation systems. Establish measurement frameworks and manage paid campaigns to scale the ecosystem of subscribers and members.
Proven track record in growth marketing for media or newsletter businesses with hands-on experience in paid social campaigns. Must be capable of operating independently to build processes from the ground up and possess strong analytical skills.
BWZ is building its growth engine from scratch, and this is the person who builds it. As Director of Growth Marketing, you'll own audience acquisition, conversion optimization, and the experimentation systems that make both improve continuously. You'll be responsible for getting the right people into BWZ's ecosystem efficiently and at scale, across paid campaigns, partner programs, events, and audience products.
You'll report to the COO and work closely with Media, Revenue Products, Events, RevOps, and Audience Ops. There's a blank canvas here: the measurement systems exist but need formalizing, the paid acquisition model is unproven, and the role of this hire is to validate and build it. If you've spent your career optimizing someone else's growth playbook, this probably isn't the right fit. If you've built one, it is.
You've grown audiences in a media or newsletter business or as part of content-based GTM demand gen programs; you understand that the psychology of getting a senior professional to subscribe, register and you've built campaigns that have driven these outcomes.
You're comfortable at both ends of the job. You can set the strategy and you can go into Meta and adjust the bids yourself. There's no team to delegate the execution to right now, and that doesn't bother you — if anything, it's appealing. You're energized by having end-to-end ownership and you know how to build something from the ground up without waiting for perfect conditions.
You think in systems. Campaigns are intentional. Experiments are structured and documented. You build dashboards and reporting cadences that make it obvious what's working and what isn't. You translate insights into action quickly.
And while you're comfortable being heads-down and tactical, you've led teams before and you think like someone who's building something that will eventually need to scale.
This full-time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $150,000 to $180,000 CAD. In addition to base salary, you'll also be eligible for a competitive performance based bonus structure. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. Full-time employees will also benefit from our comprehensive benefits package.
We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI.
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
We’ve previously ranked #30 in The Globe and Mail’s Fastest Growing Companylist as well as Deloitte'sFast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.
Want to learn more? Watch this video to learn why the team love working at BWZ!
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
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We're the media tech company helping millions of people succeed at work.
We're the media tech company helping millions of people succeed at work. Through our publications and communities we help people get skilled, confident and connected. We support organizations with better led teams, equipped with the right tools, knowledge and skills.
Offices: Vancouver, British Columbia V5Y 1K2, CA
We're the media tech company helping millions of people succeed at work.
We're the media tech company helping millions of people succeed at work. Through our publications and communities we help people get skilled, confident and connected. We support organizations with better led teams, equipped with the right tools, knowledge and skills.
Offices: Vancouver, British Columbia V5Y 1K2, CA
