Biotechnology Innovation Organization (BIO) is the world’s largest advocacy association representing member companies, state biotechnology groups, academic and research institutions, and related organizations across the United States and in 30+ countries. BIO members are involved in the research and development of innovative healthcare products. BIO also produces the BIO International Convention, the world’s largest gathering of the biotechnology industry, along with industry-leading investors and partnering meetings held around the world.
The Sr. Director, Exhibit & Industry Partnerships serves as a senior revenue strategy leader within the Events & Industry Programs Department. This role leads and optimizes the BIO’s primary revenue streams for its events, outside of registration with direct accountability for exhibit and partnership performance. In partnership with the Vice President, Sponsorships & Industry Partnerships, this position defines and executes integrated revenue strategies across BIO’s event portfolio, with a particular emphasis on maximizing the performance, innovation, and profitability of the BIO International Convention’s exhibition.
The Sr. Director leads a high‑performing team responsible for sales execution, fulfillment, CRM accuracy, financial tracking, and customer service. This position works cross‑functionally with senior leadership and internal departments to expand engagement, develop holistic sales strategies, and identify new revenue opportunities through data‑driven insights. The ideal candidate is a strategic, proactive sales leader with exceptional relationship‑building skills, strong attention to detail, and the ability to drive sustained revenue growth in a fast‑paced environment.
ESSENTIAL Responsibilities
Account Management and Exhibit Sales Strategy
- Achieve exhibit, sponsorship, and advertising revenue goals for BIO events through proactive and strategic sales execution.
- Build new corporate relationships and deepen existing partnerships to exceed revenue targets.
- Serve as the primary point of contact for senior executives at major exhibiting and sponsoring companies.
- Identify and pursue new revenue through expanded product offerings and targeted outreach to exhibitors and sponsors, including biotech, pharma, service providers, financial institutions, and non‑endemic companies.
- Own and evolve the exhibit business model for the BIO International Convention including pricing, inventory allocation, segmentation strategy, and growth targets.
- Partner with the Exhibit Operations Team to influence floor design, booth inventory allocation, traffic flow, and premium placement decisions that enhance exhibitor value and maximizes revenue.
- Define and implement exhibit value strategies for priority segments, including emerging markets and non‑endemic partners.
- Design and lead integrated partnership strategies that align exhibits, sponsorship, advertising, and digital offerings into cohesive packages to maximize total revenue potential.
- Identify and cultivate opportunities to drive sponsorship revenue through upselling exhibitors across BIO events
- Prepare sales forecasts and benchmarks and report revenue performance to department leadership.
- Work with department head and Industry Partnership colleagues to develop exhibit and sponsorship budgetary goals, and tracking reports. Prepare sales benchmark, forecast, and revenue reports for posterity and BIO Leadership’s visibility.
- Leverage data and analytics to support sales efforts, identify gaps, and uncover new opportunities.
travel requirements and work environment
- Required travel: Up to 25%
- Hybrid (Monday and Friday virtual, Tues-Thursday in office required)
This job description is not intended to be all-inclusive, and responsibilities can be expected to evolve over time to meet changing business needs. The employee may be required to perform other related duties to meet these needs. While BIO’s intent is always to be clear and transparent about the expectations of this role, this job description may be reviewed and updated accordingly with or without notice. BIO is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under federal, state, or local law. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions