Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Depuis plus de 75 ans, BIC crée des produits ingénieusement simples et ludiques, ancrés dans le cœur et le quotidien de chacun. En rejoignant notre équipe, vous participerez à la valorisation constante d'une marque mondi…
Durante más de 75 años, BIC ha estado creando productos ingeniosamente simples y alegres que forman parte de cada corazón y hogar. Como miembro de nuestro equipo, formarás parte del renacimiento de una marca muy querida …
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Skills: General ledger accounting, Financial reporting, IFRS, Local GAAP, Tax compliance
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Skills: Route-to-Market Optimization, Distributor Management, Perfect Store Deployment, Joint Business Planning, Trade Marketing
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands b…
Skills: Category Management, Data Analysis, Consumer Insights, Strategic Storytelling, Syndicated Data Analysis
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Full-time
postgraduate degree
Meal Vouchers, Hospitalization Insurance, Group Insurance, 30 Days Vacation, Flexible Working, Career Advancement Opportunities
Posted 18d ago
~40 hrs/week
Responsibilities
The Product Manager translates brand strategy into channel-specific activation plans to drive profitable growth and sustainable portfolio performance. They manage the full product lifecycle, including innovation roadmaps, pricing, and trade marketing execution across the Benelux region.
Requirements
Requires a Master's degree in Business, Marketing, or a related field with 2 to 4 years of experience in Sales or Marketing. Candidates must be fluent in English and Dutch, with strong analytical skills and proficiency in MS Office and Canva.
Full job description
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
Job Description
The Product Manager is responsible for translating brand strategy into customer- and channel-specific activation plans, delivering profitable and sustainable growth through optimized promotional ROI and flawless in-store execution.
The role bridges strategic planning and operational execution, ensuring strong portfolio performance, successful innovation launches, and effective trade marketing activation across channels.
The Product Manager owns the full product lifecycle and acts as a key business partner to Sales, Commercial Excellence, Category Management and European Marketing teams.
Main Responsibilities :
Portfolio & Strategy
Own and manage the product portfolio strategy and lifecycle (innovation pipeline, positioning, pricing, phasing)
Define and execute the innovation roadmap with Sales and European Marketing
Build innovation business cases and launch plans (local 6P’s strategy, distribution, RTM, pricing, promotion)
Trade & Marketing Planning
Translate brand strategy into trade and marketing plans by channel and customer
Lead advertising and media strategy, including PR and influence
Define trade marketing strategies with clear KPIs and ROI tracking
Support Key Account Managers and category manager with selling stories and promotional recommendations
Identify and evaluate investment and project opportunities
Market & Performance Analysis
Analyze market performance by channel and segment (sell-in, sell-out, market share)
Monitor competition and identify growth opportunities
Track marketing, media and innovation performance and adjust plans accordingly
Execution Excellence
Lead end-to-end execution of marketing and activation plans
Ensure high-quality deployment across media, PR, in-store and innovation launches
Drive trade marketing execution and KPI follow-up
Ensure strong internal alignment through clear communication
Customer & Commercial Support
Participate in key customer meetings with Sales
Present innovation plans, market insights and growth opportunities
Daily Activities
Monitor sell-in, sell-out, market share and promotional ROI
Analyze market and competitive data by channel
Manage range changes, pricing updates and rationalization processes
Coordinate innovation launch execution and follow-up
Build, deploy and track marketing and trade activation plans
Collaborate closely with external agencies (Design, creatives, media, ...) as well as with internal stakeholders (Sales, Global, ...)
Support Sales with customer presentations and selling stories
Manage budgets, POs and invoice follow-up
Align with Demand Planning on forecasts and availability
Track media and activation performance and recommend optimizations
Ensure cross-functional alignment and communication
Qualifications & Experience
Master’s degree in Business, Commercial, Marketing or a related field
Minimum 2 to 4 years of experience in Sales or Marketing (Product/Brand Management, Sales, etc.)
Skills & Profile
Strong strategic and operational marketing skills
Proactive, positive and impact-driven mindset
Strong ownership, result-oriented and able to move projects forward
Excellent analytical and communication skills
Collaborative and effective in cross-functional teams
Hands-on, entrepreneurial and adaptable to new trends
Tools & Languages
Strong proficiency in Word, Excel and PowerPoint
Proficient in Canva for creating marketing, trade and presentation materials
Fluent in English and Dutch. French is a strong plus.
What We Offer:
Competitive Salary & Local Benefits: We offer a competitive salary complemented by an attractive benefits package tailored to the country where you are employed.
Generous Time Off: Benefit from a generous vacation allowance in line with your local employment conditions.
Flexible Working: Enjoy up to 2 home office days per week, helping you balance work and personal life.
International Career Opportunities: Grow your career within a leading international company with clear development paths.
Dynamic Work Environment: Join an innovative, collaborative, and inclusive culture across our Breda and Brussels offices.
Continuous Learning: Benefit from ongoing learning and development through hands-on experience, formal training, conferences, webinars, and networking events.
Market Leader: Be part of the market leader in its category, backed by strong brands recognized around the world.
Great Colleagues: Work alongside a supportive, passionate team with a strong collaborative spirit.
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.
A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and over 11,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as BIC® 4-Color™, Cristal®, BIC Kids®, Lucky™, Tipp-Ex®, Wite-Out®, Djeep®, EZ Load™, EZ Reach®, BIC® Flex™, Soleil®, Tangle Teezer® and more. Listed on Euronext Paris and included in the SBF120 and CAC Mid 60 indexes, BIC is also recognized for its steadfast commitments to sustainability and education. For more, visit www.corporate.bic.com and to see BIC’s full range of products visit www.bic.com.
BIC est l’un des leaders mondiaux des articles de papeterie, des briquets et des rasoirs. Sa vision : apporter simplicité et joie au quotidien. Depuis 80 ans, l'engagement de BIC à fournir des produits de haute qualité, abordables et fiables a fait de BIC un symbole de fiabilité et d'innovation. Présent dans plus de 160 pays et comptant plus de 11 000 collaborateurs dans le monde, BIC regroupe des marques et des produits emblématiques tels que BIC® 4-Couleurs™, Cristal®, BIC Kids®, Lucky™, Tipp-Ex®, Wite-Out®, Djeep®, EZ Load™, EZ Reach®, BIC® Flex™, Soleil®, Tangle Teezer® et bien d'autres. Coté sur Euronext Paris et inclus dans les indices SBF120 et CAC Mid 60, BIC est également reconnu pour son engagements inébranlable en faveur de la durabilité et de l'éducation. Pour en savoir plus, visitez www.corporate.bic.com et pour découvrir la gamme complète des produits BIC, visitez www.fr.bic.com.
We bring simplicity and joy to everyday life.
Offices: Based in Paris. Part of every heart & home., FR · Sofia, BG · Shelton, CT, US · Dubai, AE · Mexico City, MX
A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and over 11,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as BIC® 4-Color™, Cristal®, BIC Kids®, Lucky™, Tipp-Ex®, Wite-Out®, Djeep®, EZ Load™, EZ Reach®, BIC® Flex™, Soleil®, Tangle Teezer® and more. Listed on Euronext Paris and included in the SBF120 and CAC Mid 60 indexes, BIC is also recognized for its steadfast commitments to sustainability and education. For more, visit www.corporate.bic.com and to see BIC’s full range of products visit www.bic.com.
BIC est l’un des leaders mondiaux des articles de papeterie, des briquets et des rasoirs. Sa vision : apporter simplicité et joie au quotidien. Depuis 80 ans, l'engagement de BIC à fournir des produits de haute qualité, abordables et fiables a fait de BIC un symbole de fiabilité et d'innovation. Présent dans plus de 160 pays et comptant plus de 11 000 collaborateurs dans le monde, BIC regroupe des marques et des produits emblématiques tels que BIC® 4-Couleurs™, Cristal®, BIC Kids®, Lucky™, Tipp-Ex®, Wite-Out®, Djeep®, EZ Load™, EZ Reach®, BIC® Flex™, Soleil®, Tangle Teezer® et bien d'autres. Coté sur Euronext Paris et inclus dans les indices SBF120 et CAC Mid 60, BIC est également reconnu pour son engagements inébranlable en faveur de la durabilité et de l'éducation. Pour en savoir plus, visitez www.corporate.bic.com et pour découvrir la gamme complète des produits BIC, visitez www.fr.bic.com.
We bring simplicity and joy to everyday life.
Offices: Based in Paris. Part of every heart & home., FR · Sofia, BG · Shelton, CT, US · Dubai, AE · Mexico City, MX