Alta GeneticsUnited States · Remote OK
Transform How We Manage Customer Relationships Globally URUS is building a global CRM ecosystem to create a unified view of our customers, strengthen commercial execution, and support future growth across a diverse portf…
Skills: Product Management, CRM Strategy, Salesforce, HubSpot, Stakeholder Management
Alta GeneticsNetherlands · On-site
The Financial Controller EMEA is responsible for overseeing all financial operations within the region for URUS supporting multiple organizations. This strategic and hands-on role ensures accurate financial reporting, co…
Skills: Financial Reporting, Compliance, Internal Controls, Budgeting, Forecasting
Alta GeneticsCalifornia, United States · Remote OK
Are You: A natural salesperson who enjoys prospecting and gaining new business?Driven by servicing clients with the highest level of customer care?Someone who thrives in a fast-paced, ever-evolving and highly visible env…
Skills: Sales Prospecting, Account Management, Customer Relationship Management, Salesforce, Public Speaking
Alta GeneticsCalifornia, United States · On-site
Are you passionate about advancing bovine genetics and reproductive success? Do you thrive in a hands-on, fast-paced environment where your expertise directly contributes to client success? Trans Ova Genetics is seeking …
Skills: Embryo Transfer, Ovum Pickup, Ultrasonography, Bovine Reproduction, Superovulation Protocols
Alta GeneticsRocky View County, Alberta, Canada · On-site
PEAK Genetics has an opportunity available to join our barn staff as an Animal Care Technician, Bulls (internally known as a Livestock Specialist) in Balzac, CA! In this role, you will be a member of a highly skilled tea…
Skills: Livestock Handling, Animal Care, Facility Maintenance, Equipment Operation, Bovine Genetics
Alta Genetics
United States • Remote OK
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Lead the global CRM transformation by defining the product strategy, vision, and roadmap centered on Salesforce and HubSpot. Partner with cross-functional leaders to translate business objectives into scalable capabilities and drive organizational adoption.
Requires a bachelor's degree and 5+ years of experience in product management, CRM, or enterprise systems. Candidates should have a proven track record of leading large-scale digital transformations and managing complex stakeholder relationships.
URUS is building a global CRM ecosystem to create a unified view of our customers, strengthen commercial execution, and support future growth across a diverse portfolio of businesses.
We're seeking a Senior Product Manager, CRM to lead this transformation. This role will define the CRM vision, strategy, and roadmap while driving implementation, adoption, and continuous improvement across a global, multi-brand organization.
This is a unique opportunity to build a foundational business capability from the ground up and shape how customer relationships are managed across the enterprise.
Define and execute the CRM product strategy and roadmap
Lead a global CRM transformation centered on Salesforce, with integration to platforms such as HubSpot
Partner with commercial, marketing, finance, and operational leaders to align business needs and priorities
Translate business objectives into scalable product capabilities and user experiences
Drive adoption, governance, and change management to establish CRM as the trusted source of customer information
Collaborate with implementation partners and internal teams to deliver phased releases and ongoing enhancements
Measure success through adoption, business outcomes, and continuous product improvement
CRM becomes the single source of truth across the organization
Strong adoption across business units and regions
Improved customer visibility, data quality, and commercial effectiveness
Scalable processes and technology that support future growth
Bachelor's degree or equivalent experience
5+ years of experience in product management, CRM, enterprise systems, or related disciplines
Experience leading CRM implementations, digital transformations, or large-scale business technology initiatives
Strong stakeholder management and cross-functional leadership skills
Ability to translate complex business needs into actionable product solutions
Salesforce experience, including Sales Cloud and/or Service Cloud
Experience with HubSpot or marketing automation platforms
Experience operating within multi-brand or global organizations
Familiarity with CRM automation, AI-enabled capabilities, and modern customer engagement platforms
Experience driving organizational adoption and change management
This role may be based remotely or in a hybrid environment depending on location. Periodic travel is expected to support workshops, stakeholder alignment, and global implementation activities.
This is more than a CRM implementation. It's an opportunity to define and scale a critical enterprise capability that will influence how we engage customers, make decisions, and grow our business globally.
As a holding company with cooperative and private ownership, URUS is a family of businesses at the heart of the dairy and beef industry – Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS. Each organization has its unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services to maximize conceptions, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. URUS has 9 brands in 17 retail countries and employs nearly 2,800 people globally.
We create value, build trust & deliver results for progressive dairy and beef producers around the world
We Create Value We do more than produce and market semen from high caliber sires. We aim to create value for farmers by striving to understand each farm’s individual needs and goals. Our innovative genetic programs and reproductive services make the difference at the farm level. Using customized programs, specific to each producer's needs, we promise to improve individual herd profitability. We Build Trust Trust is built on the foundation to provide top quality products and services that deliver on their promise. We commit to providing such programs and services every day. Our unique product development testing standards are the most rigorous and accurate in the world, and are the clearest statement of our commitment to gaining your trust. We Deliver Results Our people, who have a passion for the business, can be counted on to deliver beyond expectation. We consistently deliver high impact genetic results and strategies to maximize herd profitability. We provide services to improve each farm's reproductive performance and capitalize on genetic investments. We take our responsibility seriously – to deliver excellence through our products, programs and services that generate profit for the progressive farms we workw ith around the world.
Offices: 1-263090 RGE RD 11, Rocky View County, Alberta T4B 2T3, CA · Feerwerd, NL · Buenos Aires, AR · Tullamarine, Victoria, AU · Parque Hileia, Uberaba, BR
We create value, build trust & deliver results for progressive dairy and beef producers around the world
We Create Value We do more than produce and market semen from high caliber sires. We aim to create value for farmers by striving to understand each farm’s individual needs and goals. Our innovative genetic programs and reproductive services make the difference at the farm level. Using customized programs, specific to each producer's needs, we promise to improve individual herd profitability. We Build Trust Trust is built on the foundation to provide top quality products and services that deliver on their promise. We commit to providing such programs and services every day. Our unique product development testing standards are the most rigorous and accurate in the world, and are the clearest statement of our commitment to gaining your trust. We Deliver Results Our people, who have a passion for the business, can be counted on to deliver beyond expectation. We consistently deliver high impact genetic results and strategies to maximize herd profitability. We provide services to improve each farm's reproductive performance and capitalize on genetic investments. We take our responsibility seriously – to deliver excellence through our products, programs and services that generate profit for the progressive farms we workw ith around the world.
Offices: 1-263090 RGE RD 11, Rocky View County, Alberta T4B 2T3, CA · Feerwerd, NL · Buenos Aires, AR · Tullamarine, Victoria, AU · Parque Hileia, Uberaba, BR