About the Role The Director, Marketing Technology is a strategic and highly technical leader responsible for architecting, scaling, and optimizing the MarTech ecosystem that powers customer acquisition, retention, loyalt…
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$140k–$150k/yr
Full-time
Medical insurance, Vision insurance, Dental insurance, 401(k), Disability insurance
Posted 13d ago
~40 hrs/week
Responsibilities
The Director of Marketing Technology will architect and scale the enterprise MarTech ecosystem to drive customer acquisition, retention, and revenue growth. They will lead cross-functional teams to implement data-driven personalization, AI-powered marketing solutions, and robust customer lifecycle strategies.
Requirements
Candidates must have 10+ years of progressive leadership experience in marketing technology, digital transformation, or CRM within consumer-facing enterprises. A deep technical background in platforms like Salesforce Marketing Cloud, Braze, and Snowflake, alongside strong executive communication skills, is required.
Full job description
About the Role
The Director, Marketing Technology is a strategic and highly technical leader responsible for architecting, scaling, and optimizing the MarTech ecosystem that powers customer acquisition, retention, loyalty, and revenue growth. This role sits at the intersection of marketing, technology, data, product, and analytics, driving innovation while ensuring measurable business impact.
The ideal candidate brings deep expertise in modern marketing technology platforms, customer data strategy, personalization, and omnichannel customer engagement, along with a proven track record of building high-performing teams and leading digital transformation initiatives.
What You'll Do
Marketing Technology Strategy & Leadership
Develop and execute the enterprise MarTech vision and roadmap aligned with business goals and growth objectives.
Evaluate, implement, and optimize a scalable marketing technology ecosystem across multiple brands.
Partner with Marketing, Product, Analytics, Technology, Customer Care, and Executive Leadership teams to drive innovation and customer-centric strategies.
Serve as the executive sponsor for marketing technology transformation and modernization initiatives.
Implement data-driven omnichannel customer journeys that increase engagement, retention, repeat purchase behavior, and customer lifetime value.
AI, Analytics & Measurement
Champion the adoption of AI and machine learning solutions across personalization, content generation, customer insights, and marketing optimization.
Establish robust experimentation, attribution, measurement, and predictive analytics frameworks.
Ensure reliable marketing data infrastructure, governance standards, and enterprise reporting capabilities.
Technology Integration & Platform Management
Oversee integration of MarTech systems with eCommerce platforms, mobile applications, data warehouses, retail systems, and third-party solutions.
Partner with Technology and Data Engineering teams to ensure scalable architecture, API reliability, and platform performance.
Drive vendor management, platform governance, training, and change management initiatives.
Executive & Team Leadership
Build, mentor, and lead a high-performing team of MarTech professionals, including product managers, marketing technologists, CRM experts, and platform administrators.
Act as a trusted advisor to senior marketing and business leaders on technology strategy and innovation opportunities.
Foster collaboration across Marketing, eCommerce, Media, Creative, Customer Experience, Analytics, and Technology organizations.
The expected salary range for this position is $140,000 $150,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.
To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.
Featured benefits
Medical insurance
Vision insurance
Dental insurance
401(k)
Disability insurance
Qualifications
10+ years of progressive leadership experience in Marketing Technology, Digital Transformation, Marketing Operations, CRM, Customer Engagement, or related fields.
Proven success leading MarTech organizations within digital-first retailers, consumer brands, marketplaces, or multi-brand enterprises.
Demonstrated experience architecting and scaling modern marketing technology ecosystems.
Strong background in personalization, customer lifecycle marketing, and data-driven customer experiences.
Experience managing enterprise-level technology roadmaps and cross-functional teams.
Technical Expertise
Deep knowledge of platforms such as Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, Adobe Experience Cloud, Tealium, Segment, mParticle, Amplitude, GA4, Snowflake, and related technologies.
Strong understanding of customer data architecture, identity resolution, first-party data strategy, API integrations, and data engineering concepts.
Experience leveraging AI/ML applications, experimentation frameworks, analytics platforms, and attribution models to drive business outcomes.
Leadership Competencies
Strategic, innovative thinker with a strong product and technology mindset.
Exceptional executive presence, communication, and stakeholder management skills.
Data-driven decision maker with a focus on performance, accountability, and ROI.
Proven ability to influence across complex organizations and align teams around shared goals and platforms.
Why Join 1-800-Flowers.com?
Lead enterprise-wide digital transformation for a portfolio of beloved consumer brands.
Shape the future of personalization, AI-driven marketing, and customer engagement.
Partner with executive leadership to drive innovation and measurable growth.
Build world-class customer experiences that inspire meaningful human connections.
Related keywords
Marketing TechnologyMarTechDigital TransformationCRMCustomer Data PlatformCDPSalesforce Marketing CloudBrazeIterableKlaviyoAdobe Experience CloudTealiumSegmentmParticleAmplitudeGA4
For more than 50 years, 1-800-FLOWERS.COM, Inc. has been one of America's most iconic retail companies and one of the leading destinations for gifting. From fresh floral to premium food and entertaining offerings, to one-of-a-kind personalization, the brand provides a best-in-class destination to elevate the consumer gifting experience inspiring human connection, expression, and celebration. What started as a single flower shop in Manhattan has grown into an exciting destination that millions of people trust to express what matters most. The portfolio comprises beloved brands including 1-800-Flowers.com®, Harry & David® and Personalization Mall. A trust that has been carefully cultivated over decades by showing up for generations of customers for their most important moments. Beyond our consumer categories, 1-800-FLOWERS.COM, Inc. operates, Bloomnet, a modern florist network that connects independent florists to digital order volume, business tools, wholesale access, and ongoing support to build their business.
Offices: 2 Jericho Plaza, Jericho, New York 11753, US · Hebron, Ohio 43025, US · Jacksonville, Florida 32034, US · Lake Forest, Illinois 60045, US · Medford, Oregon 97501, US
OnlineE-RetailerWebsitesCareers & InternshipsDevelopment and GrowthGourmet FoodsEducationFloral DesignSpecialty GiftsConsumer Goods
For more than 50 years, 1-800-FLOWERS.COM, Inc. has been one of America's most iconic retail companies and one of the leading destinations for gifting. From fresh floral to premium food and entertaining offerings, to one-of-a-kind personalization, the brand provides a best-in-class destination to elevate the consumer gifting experience inspiring human connection, expression, and celebration. What started as a single flower shop in Manhattan has grown into an exciting destination that millions of people trust to express what matters most. The portfolio comprises beloved brands including 1-800-Flowers.com®, Harry & David® and Personalization Mall. A trust that has been carefully cultivated over decades by showing up for generations of customers for their most important moments. Beyond our consumer categories, 1-800-FLOWERS.COM, Inc. operates, Bloomnet, a modern florist network that connects independent florists to digital order volume, business tools, wholesale access, and ongoing support to build their business.
Offices: 2 Jericho Plaza, Jericho, New York 11753, US · Hebron, Ohio 43025, US · Jacksonville, Florida 32034, US · Lake Forest, Illinois 60045, US · Medford, Oregon 97501, US
OnlineE-RetailerWebsitesCareers & InternshipsDevelopment and GrowthGourmet FoodsEducationFloral DesignSpecialty GiftsConsumer Goods