Ori Herschmann
Growth Marketing and CRM leader @ Waymo, Tesla, BCG, Uber
Updated 8 months ago
12+
Years Experience
17
Roles
46
Skills
3
Education
About
Growth marketing @ Waymo, Tesla, Robinhood, The Boston Consulting Group (BCG), Uber, Box, Ribbon Home, Dapper Labs. Currently working with Waymo on growth marketing. Previously led performance marketing/growth marketing at Tesla. I’m fluent in a wide range of industry-leading growth marketing tools, including: Braze, Iterable, Salesforce Marketing Cloud, Klaviyo, HubSpot, ActiveCampaign, Amplitude, Mixpanel, Google Analytics, Meta Ads Manager, Google Ads, TikTok Ads, Segment, mParticle, Google Tag Manager, Optimizely, VWO, LaunchDarkly, Looker, Tableau, SQL, Snowflake, BigQuery, PostHog, Heap, Figma, Webflow, Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Hotjar, FullStory, Crazy Egg, Google Optimize, Data Studio, Notion, Airtable, Zapier, and Retool.
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Experience (17 roles)
Growth Marketing & CRM (Growth/User Acquisition)
Growth and mobile user acquisition with performance, strategy, incremental testing and full funnel marketing. - Channel expansion - Paid Media leadership - CRM experimentation and personalization - Funnel building Skills: Python (Programming Language) · SQL
Senior Manager, Growth Performance Marketing
Senior Manager of performance marketing. Managed a team focused on paid media, handling all media buying in-house. Impacted by company-wide layoffs. Skills: Python (Programming Language) · SQL · Performance Marketing · Growth Strategies Tesla Dives Into Advertising After Years of Resistance
Strategic Advisor - Growth Marketing
Growth marketing consultant advising on lifecycle strategy for Robinhood gold, crypto and brokerage. Skills: Python (Programming Language) · SQL
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Education (3)
University of California, Berkeley
2011 - 2015
University of California, Berkeley
2011 - 2015
University of California, Berkeley
2011 - 2016
Skills (46)
Backend
Data Science
Database
Developer Relations
DevOps
Engineering Management
Frontend
No-Code Tooling
Product Management
Technical Writing
UX/UI
Other
Certifications (1)▼
UC Berkeley full stack coding bootcamp (SQL, Python, Java)
University of California, Berkeley
Languages (3)▼
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