Koen Stam

Over the past 12 years in SaaS, I’ve seen firsthand where most Founders and Revenue leaders fail: - No structured Go-To-Market strategy → Running multiple GTM motions at once. Growth stalls, especially beyond the home market. - No consistent sales process → Relying on individual performance instead of repeatable systems. No scalable growth engine. - No clear revenue insights → Looking at blended metrics instead of pinpointing what drives conversions. Low rep productivity, declining ARR per FTE. I get it. Day-to-day operations take over, and revenue inefficiencies stack up. The bad news? You’re responsible for fixing it. The good news? I can help you and your SaaS business. How I help B2B SaaS teams ($5M-$25M ARR) scale faster: - GTM & Sales Strategy – Structuring inbound, outbound, and partner strategies across SMB, Mid-Market, and Enterprise. - Sales Process Optimization – Improving conversion rates and reducing reliance on top performers. - Playbooks & Execution – Building structured systems, coaching frameworks, and checklists for consistent revenue growth. - High-Performing Teams – Hiring, developing, and structuring commercial teams with clear accountability. Results I’ve helped drive: → Increased sales team efficiency by 2X through scalable sales team structuring and skill development frameworks. → Improved win rates to 25% by implementing structured tactical and operational Go-To-Market tactics. → Built GTM playbooks that accelerated ARR growth for early-stage and scaling SaaS companies to $10M ARR. How we can work together: 1. Coaching & Advisory – Hands-on support to build a scalable sales engine. 2. On-Demand Sessions – Solving your biggest sales execution challenges. 3. GTM Playbooks & Frameworks – Proven templates for predictable growth. Scaling isn’t about luck. It’s about building the right systems. What’s blocking your revenue growth today? Let’s fix it. DM me and let’s chat.