Joseph Barbagallo

As a Senior marketing leader with over 15 years of experience, I have transformed the way the consumer electronics, gaming and luxury automotive industries market to consumers, revolutionized their marketing tactics and created break-through campaigns that achieved explosive growth. I am world-class at humanizing complex, technical products for consumer audiences by leveraging audience insights and executing platform specific storytelling. I possess the unique expertise in generating demand and converting demand for these products through audience-first brand and digital marketing strategies. I specialize in building full-funnel integrated marketing campaigns, digital products, digital communities, digital strategy and brand storytelling. What sets me apart is my ability to see beyond traditional marketing boundaries and generate audience-first marketing that drives meaningful business growth. In my most recent role, Global Head of Digital Marketing at Meta, I was responsible for driving awareness, sales and retention of Ray-Ban | Meta Smart glasses (AR), Meta Quest headsets (VR), Meta software and Meta AI across Meta.com, social media, creators, blogs, email & mobile. My leadership philosophy is based on servant leadership principals where I prioritize serving my team, empowering them to lead, grow and succeed. This approach fosters a positive work environment, encourages collaboration and aims to meet the needs of the team first, ultimately leading to better performance for the organization. Awards & Accolades: ✦ J.D. Power | Brand Website Award winner (2018, 2019, 2020, 2021) ✦ IHS Markit | Automotive Lifecycle Loyalty Award (2017) ✦ The Mixx Awards: Silver, Bronze (2014), Silver (2015) ✦ Smarties Awards: Gold, Gold, Silver (2014), Gold, Silver (2015) ✦ Webby Awards: Best Native Ad Campaign (2015) ✦ Rated "Genius Level Digital Marketer" by L2's Digital IQ Index (2014) EXPERTISE: LEADERSHIP: Building, management, career development of high performing teams and agencies SOCIAL MEDIA: Paid & Organic Social Media, Influencer & Creator Marketing CRM, LIFECYCLE, EMAIL: Loyalty, retention & reacquisition marketing DIGITAL PRODUCT DEVELOPMENT: eCommerce websites, Website/Mobile/App development, AI tools CONTENT MARKETING: Content production, Partnerships, Copywriting, Content Strategy OPTIMIZATION & TESTING: A/B, multivariate & incrementality DATA & ANALYTICS: KPI development & goal setting. P&L, Attribution, ROI MEDIA BUYING: Paid Social, Video, advertising campaigns, omnichannel marketing - Experience in B2C, B2B Marketing