Jessika Savage

As a creative and results-driven Marketing Specialist at GS Yuasa, I leverage my extensive experience in digital marketing to drive brand awareness, customer engagement, and business growth within the automotive and industrial sectors. With a focus on technology, data, and impactful marketing strategies, I combine creativity with a data-driven approach to deliver measurable results. In my current role, I specialise in developing and executing comprehensive marketing campaigns, managing social media platforms, content creation, influencer and sponsorship collaborations, and event marketing. I work with key stakeholders to ensure brand messaging is consistent, engaging, and aligned with the needs of both the business and the customer. Key areas of expertise include: - Digital Marketing Strategy: Developing and executing multi-channel campaigns across social media, SEO, and content marketing to maximise brand visibility and drive conversions. - Content Creation & Social Media: Managing and creating content for various social platforms, blogs, and campaigns that enhance engagement and promote brand values. - SEO & Website Optimisation: Conducting keyword research, on-page SEO, and technical improvements to increase organic traffic and improve search engine rankings. - Sponsorship & Influencer Marketing: Building strong relationships with influencers and brand ambassadors, including partnerships with drift racer Baggsy and touring car driver Gordon Shedden, to amplify brand presence. - Event Marketing & Coordination: Supporting industry trade shows, events, and sponsorships, ensuring effective promotional materials, live social content, and a seamless experience for attendees. - Data Analytics & Campaign Optimisation: Measuring and analysing key campaign metrics to continuously refine strategies and optimise performance. I thrive in fast-paced, innovative environments, where I can use my expertise to optimise marketing strategies and drive growth. Whether it's crafting compelling campaigns, improving SEO, or managing high-profile sponsorships, I’m passionate about delivering results that support business objectives and elevate brand presence.