Candice L.
Head of Growth and Marketing | 15 years in eCommerce/DTC subscription
Updated 7 months ago
19+
Years Experience
12
Roles
21
Skills
3
Education
About
Commercially savvy and results-driven marketing and growth strategist with 15+ years of experience scaling high-growth DTC/eCommerce subscription brands across the UK & Europe, from 6 to 8-figure in annual revenue. Proven track record of leading dynamic teams and driving 8-figure P&Ls through acquisition, retention, and profitability-focused strategies. Deep expertise across Paid Media, Website optimisation, CRM & Retention - building sustainable growth engines for DTC brands. Experienced in personal care, beauty, lifestyle, and wellness categories — and helping apply proven DTC growth playbooks to international markets. Combines strategic vision, data-driven insights, and creative acumen to deliver sustainable growth and market leadership. Known for a collaborative approach, I work closely with founders and leadership teams to drive strategic, sustainable growth. With a strong background in in-house marketing teams, I’ve successfully managed annual marketing budgets ranging from £1M to £5M, leading teams to execute high-impact strategies. I also bring a well-rounded, entrepreneurial mindset, offering valuable insights across a range of business functions. Key specialties include: • Business strategy and planning • P&L management • Omni-channel marketing strategy • Paid Media & CRM strategy • Strategic commercial partnerships • Product management • Agency management & team leadership
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Experience (12 roles)
Head of Growth
CurrentMen’s Best is Europe’s fastest-growing men’s basics brand — known for tees that actually fit real men’s bodies. We’re not here for fashion hype. We’re here to solve the everyday man’s wardrobe with premium basics that look good, feel better, and are built to last.
Head of Growth
Revolutionising personal care with innovative sweat-stopping solutions. Driving the DTC business to become the market leader in sweat-stopping solutions across Europe, working alongside the founders to maximise profitable growth with a primary focus on Paid Social creative strategy and production, ...
Head of Growth
A sustainable personal care brand redefining everyday essentials. Part of the senior management team driving growth for the DTC subscription brand in personal care, with a strategic focus on Acquisition, Conversion and Retention/LTV maximisation. Skills: External Agencies · Creative Strategy · Per...
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Education (3)
HELP University
Grade: AAA Accounting, Economics & Mathematics
Cass Business School
Grade: 2:1 BSc (Hons) Business Studies with specialism in Finance Upper Second Class Honours 2:1 (69%) CASS Undergraduate Outstanding Performance Scholarships 2010 & 2011 Dissertation: Competitiveness of the Financial Services Industry in Malaysia and its Economic Importance
Imperial College London
Grade: Distinction Activities and societies: Imperial College Consultancy Society, Half Marathon finisher Dissertation: Building Brand Equity through Social Advertising and Gamification (Distinction) Marketing Plan Competition: Skylark (Winner) Branding Project: ILOVENY (Winner) Consulting project: Exhibition Road Cultural Group (ERCG) (Distinction) Other assignments include CitiBank, SkyCig, American Express "Unstaged", MyFitnessPal, Tinder etc., as well as simulation activities on Pricing and Marketing Strategy (StratX). Core Modules include: Branding, Marketing Strategy, Consumer Behaviour, Pricing, Strategic Product Management, Relationship Marketing, Marketing Analytics, Digital Marketing, Marketing & Business Fundamentals, Entrepreneurship Business & Marketing Plan Competition- Skylark (WINNER) Relationship Marketing Assignment - STinder (StudentTinder) Branding Project - ILOVENY (WINNER)
Skills (21)
Languages (4)▼
Honors & Awards (3)▼
Cass Undergraduate Scholarships
Issued by Cass Business School · Sep 2010
Associated with Cass Business School Awarded University Scholarship for year 2010 and 2011 for outstanding academic performance
Winner of Marketing Plan Competition
Issued by Imperial College Business School · Jul 2014
Associated with Imperial College London Received an award for Imperial College Business School "The Best Presentation for Marketing Plan Competition 2014", for the launch of our product - Skylark SK1. Introducing the Skylark SK1 - the first pair of completely unattached Bluetooth earphones in the premium market, eliminating the frustration of tangled wires getting in our way and untangling wires. Industry giants such as Beats, Bose, Bang & Olufsen, and Jaybird offer products that feature hardwire connections despite the availability of Bluetooth. Improving English economic conditions and increasing disposable income have fuelled growth in the consumer electronics industry.
Branding Project - Best Video Winner
Issued by Imperial College London · Nov 2013
Associated with Imperial College London Collaborated with team members and worked together on a project (10-minute video) for Branding assignment. We chose the brand 'ILOVENY' and analysed the brand with key concepts, also included sources of brand equity, how it has been managed and proposal of recommendations. The video was chosen as one of the best productions in the course and received an A grade. Click on the title to watch the full video production. http://www.youtube.com/watch?v=BmCMBRWKRGw
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