Jenifer Ho

I’m a growth-minded marketing executive with a track record of scaling companies through product-led growth, enterprise demand gen, and full-stack marketing leadership—across startups, scale-ups, and global SaaS enterprises. I’ve helped drive three IPOs by building high-performing teams, aligning go-to-market strategy across departments, and delivering measurable business results. What sets me apart is the ability to bring structure to ambiguity—turning vision into execution through positioning, storytelling, and operational rigor. Whether launching new products, optimizing funnels, or entering new markets, I lead with data, creativity, and deep customer empathy. I thrive in fast-paced, cross-functional environments where product, sales, and marketing come together to unlock growth. My leadership style is inclusive, collaborative, and focused on building diverse, psychologically safe teams where people and performance thrive. Focus areas: - Full-funnel marketing strategy across PLG and enterprise sales-assist motions - GTM leadership: messaging, positioning, launch, and enablement - Global demand generation and lifecycle marketings - Marketing operations, automation, and performance analytics - Building empowered, diverse teams that deliver impact at scale