Isabel Carreras Baquer

I’m a product designer who thinks like a PM and designs like an architect. I blend systems thinking, product strategy, and visual design to address systemic, cross-functional, and user-centered challenges with loads of empathy. My international background spans architecture, operations, and product management at companies like Uber, Fitbit, and Google. I’ve led product design and strategy for B2C and B2B experiences in wellness, healthcare, logistics, and sustainable mobility. I enjoy driving initiatives independently or as a dedicated PM. After completing General Assembly’s UX/UI immersive, I’ve continued to lead design efforts for real clients and advise startups in health and fashion tech on UX and product direction. I bring an entrepreneurial mindset to every role, from launching operations at Uber in Latin America to scaling product teams, building roadmaps, and influencing product outcomes with the user needs always in mind. Career highlights include rolling out in-app chat capabilities at Uber globally, building internal CRM platforms and scaling adoption to 90% in weeks, reducing Fitbit Premium cancellations by 13%, shaping DMA compliance strategy at Google Search, and driving UX improvements across multiple platforms at Uber and beyond. I’m drawn to mission-driven teams working on meaningful, real-world challenges. Collaboration, creativity, and care are central to how I work and to the kinds of environments where I thrive. Specialties: - UX Design: User Research | Contextual Inquiry | Usability Testing | User Interviews | Journey Mapping | Persona Development | Information Architecture | User Flows | Wireframing | Prototyping | Heuristic Evaluation | UX/UI Auditing | Affinity Mapping | Service Design | User-Centered Design | Double Diamond Process | Agile - UI and Visual Design: UI Design | Design Systems | Typography | Color Theory | Accessibility & Inclusive Design | Branding | Interaction Design | Content Design | Storytelling - Product & Strategy: Product Strategy | Product Operations | Feature Prioritization | Growth Strategy | Go-to-Market | Product Requirements | Roadmap Building | Stakeholder Engagement | Cross-Functional Collaboration - Tools: Figma | Framer | Miro | Photoshop | Excel | Basic in SQL, Looker, HTML - Languages: Fluent in English, Spanish, Catalan, and Italian | Advanced German | Basic French