Andrea J.

Growth & GTM leader with a lifelong connection to tech. As the daughter of a serial tech entrepreneur, I grew up immersed in startups, scaling, and innovation. Weekends were spent building computers with my dad, sparking a lifelong curiosity about how things work and how to make them grow. That early exposure shaped my career in growth, GTM strategy, and market expansion, where I specialize in scaling B2B and SaaS companies through data-driven acquisition, retention, monetization, and product-led growth strategies. ➤ Growth & GTM Strategy: Proven track record of launching and scaling growth engines for high-growth companies, with expertise in market expansion, demand generation, and funnel optimization. ➤ Customer Acquisition & Retention: Led multi-channel growth initiatives, improving conversion rates, decreasing customer acquisition cost (CAC), improving engagement, and retention through lifecycle marketing, performance marketing, and CRO. ➤ Data-Driven Leadership: Strong analytical mindset, using attribution modeling, A/B testing, and cohort analysis to inform scalable revenue strategies. ➤ Cross-Functional Leadership: Experienced in building and managing growth, marketing, and customer-facing teams, aligning with product, sales, and engineering to drive business impact. Previously led growth and GTM at Merri (acquired by Tripleseat 2024) & Compass (IPO 2021), focusing on market expansion, M&A integration, and SaaS products. Passionate about building high-performing teams, optimizing revenue engines, and scaling businesses to the next level. Always open to discussing growth, GTM, and scaling strategies - let’s connect!