Anastasiya Kobtseva

I’m a product leader with over a decade of experience building technology that protects, empowers, and earns the trust of everyday people—starting in consumer fintech and now in cybersecurity. Throughout my career, I’ve designed intuitive financial products that have helped millions manage, move, and grow their money with confidence. From leading the Invest Product Team at Stash—where we made investing and crypto more accessible—to launching mobile-first banking experiences at JPMorgan Chase, I’ve focused on driving engagement, reducing friction, managing risk, and giving people more control over their financial futures. Today, I bring that same foundation—user empathy, operational excellence, and a deep commitment to integrity—to the cybersecurity space. At Meta, I lead product strategy and execution for a team that detects and responds to threat actors. We’re building sophisticated, AI-powered defenses that safeguard billions of users and protect Meta’s critical infrastructure. My journey from fintech to cybersecurity has been a natural evolution. Both domains operate at the intersection of trust, risk, and innovation. And in both, my mission remains the same: to build technology that’s not just powerful, but responsible—and above all, worthy of people’s trust.