
Alondra Castro
Growth Engineer | Software Engineer + Digital Marketing | Scaling Businesses with Meta Ads, AI Automation & High-Converting Funnels
Updated 7 months ago
9+
Years Experience
7
Roles
59
Skills
6
Education
About
Growth Engineer with 5 years of international experience across the UAE, Colombia, Mexico, and the USA. Proficient in JavaScript, TypeScript, React, and Ruby on Rails, I specialize in building scalable, user-centered applications while combining software engineering with growth marketing to drive measurable business results. My expertise spans Meta Ads, AI automation, e-commerce funnels, and building custom systems that help businesses scale quickly. I’ve achieved 8x ROAS with top-of-funnel ads, optimizing conversion rates and automating key business functions using platforms like Shopify, GoHighLevel, and AI tools. In addition to my technical skills, I bring prompt engineering expertise to develop tailored solutions and automate tasks efficiently. I also create high-converting video ads and content to enhance customer engagement. My ability to merge engineering with marketing allows me to create tech-driven growth strategies that deliver sustained results. As a mentor, I share my knowledge and collaborate with teams to drive impactful outcomes across both software development and marketing initiatives. 🔹 Tech Stack: JavaScript, TypeScript, HTML, CSS, Ruby, React.js, Redux, Jest, Enzyme, Node.js, Ruby on Rails, Shopify, GoHighLevel, Cypress, Git, AWS, RESTful APIs, Docker, Datadog, Jenkins, Spinnaker, MySQL 🔹 Additional Skills: Meta Ads, Marketing Automation, E-commerce, CRM, Klaviyo, Copywriting, Sales, Prompt Engineering, Video Editing, Public Speaking
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Experience (7 roles)
Growth Engineer & Digital Marketer
CurrentHelped small businesses generate 8x ROAS in ad spend by combining high-converting video ads, Meta Ads, and AI bots for appointment bookings and sales. Scaled an e-commerce with a 3x ROAS top of funnel using Meta Ads and optimized sales funnels. Designed and implemented AI-driven automation to redu...
Software Engineer
- Contributed to migrating the team’s ownership area from Ember.js to React.js, improving user experience and code maintainability as part of the first team to complete the transition. - Collaborated with product, marketing, and engineering teams to ship features that generated a seven-figure reven...
2 roles · Jan 2019 - Dec 2021
Senior Associate Technology
Developed a brand-new investment tracking web application for a leading bank in Dubai, providing users with real-time insights and improving customer engagement. Contributed to the rebranding of Bank of America’s mobile app, integrating modern design features to enhance user experience and align wi...
Associate Technology
- Developed a brand-new investment tracking web application for a leading bank in Dubai, providing users with real-time insights and improving customer engagement. - Contributed to the rebranding of Bank of America’s mobile app, integrating modern design features to enhance user experience and alig...
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Education (6)
Imperial College London
Jun 2019 - Jul 2019
Universidad de Cádiz
2018 - 2018
Huawei University, Shenzhen, China
2017 - 2017
Skills (59)
Certifications (12)▼
Bitcoin & Blockchain
Platzi
Backend Course with Node.js
Platzi
Course on Data Structures with JavaScript
Platzi
Backend and Frontend Integration Course
Platzi
Professional JavaScript Course
Platzi
Introduction to Solidity
Platzi
Asynchronism Course with JavaScript
Platzi
Server Side Render Course with Express
Platzi
JavaScript school
Platzi
Curso de Webpack
Platzi
React.js
Platzi
Authentication Course with Passport.js
Platzi
Languages (4)▼
Honors & Awards (3)▼
Primer lugar en Hackathon HackMorelia
Issued by Major League hacking · Jun 2017
Pasos Latinoamericanos 2017
Issued by Imjuve · Jul 2017
Associated with Vozy
Seeds for the Future 2017
Issued by Huawei Technologies · Nov 2017
Associated with Huawei University, Shenzhen, China
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