Alondra  Castro profile photo

Alondra Castro

Growth Engineer | Software Engineer + Digital Marketing | Scaling Businesses with Meta Ads, AI Automation & High-Converting Funnels

United States
100+ connections
Alondra Castro on LinkedIn

Updated 8 months ago

9+

Years Experience

7

Roles

59

Skills

6

Education

About

Growth Engineer with 5 years of international experience across the UAE, Colombia, Mexico, and the USA. Proficient in JavaScript, TypeScript, React, and Ruby on Rails, I specialize in building scalable, user-centered applications while combining software engineering with growth marketing to drive measurable business results. My expertise spans Meta Ads, AI automation, e-commerce funnels, and building custom systems that help businesses scale quickly. I’ve achieved 8x ROAS with top-of-funnel ads, optimizing conversion rates and automating key business functions using platforms like Shopify, GoHighLevel, and AI tools. In addition to my technical skills, I bring prompt engineering expertise to develop tailored solutions and automate tasks efficiently. I also create high-converting video ads and content to enhance customer engagement. My ability to merge engineering with marketing allows me to create tech-driven growth strategies that deliver sustained results. As a mentor, I share my knowledge and collaborate with teams to drive impactful outcomes across both software development and marketing initiatives. 🔹 Tech Stack: JavaScript, TypeScript, HTML, CSS, Ruby, React.js, Redux, Jest, Enzyme, Node.js, Ruby on Rails, Shopify, GoHighLevel, Cypress, Git, AWS, RESTful APIs, Docker, Datadog, Jenkins, Spinnaker, MySQL 🔹 Additional Skills: Meta Ads, Marketing Automation, E-commerce, CRM, Klaviyo, Copywriting, Sales, Prompt Engineering, Video Editing, Public Speaking

Experience (7 roles)

F

Growth Engineer & Digital Marketer

Current

Freelance

Sep 2022 - Present · 2 yrs 11 mos·San Francisco, California, United States

Helped small businesses generate 8x ROAS in ad spend by combining high-converting video ads, Meta Ads, and AI bots for appointment bookings and sales. Scaled an e-commerce with a 3x ROAS top of funnel using Meta Ads and optimized sales funnels. Designed and implemented AI-driven automation to redu...

Zendesk · Full-time

Software Engineer

Zendesk · Full-time

Dec 2021 - Mar 2024 · 2 yrs 4 mos

- Contributed to migrating the team’s ownership area from Ember.js to React.js, improving user experience and code maintainability as part of the first team to complete the transition. - Collaborated with product, marketing, and engineering teams to ship features that generated a seven-figure reven...

Full-time · 3 yrs

2 roles · Jan 2019 - Dec 2021

Senior Associate Technology

Jul 2019 - Dec 2021 · 2 yrs 6 mos

Developed a brand-new investment tracking web application for a leading bank in Dubai, providing users with real-time insights and improving customer engagement. Contributed to the rebranding of Bank of America’s mobile app, integrating modern design features to enhance user experience and align wi...

Associate Technology

Jan 2019 - Jun 2019 · 6 mos

- Developed a brand-new investment tracking web application for a leading bank in Dubai, providing users with real-time insights and improving customer engagement. - Contributed to the rebranding of Bank of America’s mobile app, integrating modern design features to enhance user experience and alig...

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Education (6)

Imperial College London

Imperial College London

Jun 2019 - Jul 2019

Universidad de Cádiz

Universidad de Cádiz

2018 - 2018

H

Huawei University, Shenzhen, China

2017 - 2017

Skills (59)

User Generated ContentDigital MarketingSoftware DevelopmentAgile DevelopmentJavaScriptHTML5SalesDocument Object Model (DOM)meta adsMarket ResearchLanding Page OptimizationPrompt EngineeringGoogle AnalyticsAI AgentsCustomer Relationship Management (CRM)Marketing StrategyAnalytical SkillsMarketingCopywritingConversion OptimizationVideo EditingEmail MarketingTypeScriptGitReactCSS3ReduxGoogle AnalyticsDatadogDockerRubyEnzymeJestMySQLJenkinsAWSPHPXcodeIonicLaravelAngularJavaScriptTypeScriptReactRubyHTML5CSS3ReduxJestEnzymeNode.jsCypressGitAWSRESTful APIsDockerDatadogJenkinsMySQL
Certifications (12)

Bitcoin & Blockchain

Platzi

Backend Course with Node.js

Platzi

Course on Data Structures with JavaScript

Platzi

Backend and Frontend Integration Course

Platzi

Professional JavaScript Course

Platzi

Introduction to Solidity

Platzi

Asynchronism Course with JavaScript

Platzi

Server Side Render Course with Express

Platzi

JavaScript school

Platzi

Curso de Webpack

Platzi

React.js

Platzi

Authentication Course with Passport.js

Platzi

Languages (4)
Francés(Professional working proficiency)Español(Native or bilingual proficiency)Inglés(Full professional proficiency)Chino(Elementary proficiency)
Honors & Awards (3)

Primer lugar en Hackathon HackMorelia

Issued by Major League hacking · Jun 2017

Pasos Latinoamericanos 2017

Issued by Imjuve · Jul 2017

Associated with Vozy

Seeds for the Future 2017

Issued by Huawei Technologies · Nov 2017

Associated with Huawei University, Shenzhen, China

Frequently Asked Questions

What is Alondra Castro's current role?
Alondra Castro is currently working as Growth Engineer & Digital Marketer at Freelance.
Where did Alondra Castro study?
Alondra Castro studied Entrepreneurship at Imperial College London. They have 6 education entries on their profile.
What skills does Alondra Castro have?
Alondra Castro's top skills include User Generated Content, Digital Marketing, Software Development, Agile Development, JavaScript. They have 59 skills listed on their profile.
Where is Alondra Castro based?
Alondra Castro is based in United States.

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