Allison Rona 👷‍♀️

I’m a product marketer who builds go-to-market strategy from the ground up, especially when the audience is complex or the inputs are messy. I’ve led GTM, messaging, and sales enablement across both B2B and vertical SaaS, in industries ranging from higher ed and veterinary to sales tech and legal ops. I bring deep experience working with cross-functional teams to position products clearly and launch confidently. My background in sales taught me how to ask the right questions and listen for what really matters. I bring that same curiosity and clarity into every part of the PMM function — from market research and segmentation to messaging and product launches. I’ve worked across startups and enterprise (Pearson, Gem, Sendoso, SalesIntel), managed teams of AEs and PMMs, and supported both hybrid and sales-led motions. I bring structure, speed, and a strong POV, whether you’re launching a new product, entering a new segment, or trying to tighten your story. Focus Areas: • B2B & Vertical SaaS • GTM Planning & Execution • Product Launches • Messaging & Positioning • Sales Enablement • Customer & Market Research • PLG + Sales-Led GTM Motions • Cross-Functional Collaboration