Alex Lawrence-Richards

Principal Product Designer | Driving Human-Centered Design Across Digital, Physical & Service Touchpoints

United States

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Updated 6 months ago

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22+

Years Experience

Roles

Skills

Education

About

I’m a Brooklyn‑based product design leader with 18+ years of experience shaping products people rely on every day, from connected fitness to healthcare, e‑commerce, and entertainment. My work spans 0→1 product launches, scaled system design, and cross‑platform experiences for companies like Peloton, Walmart, Cameo, and K Health. I partner closely with product, engineering, and business teams to align design with measurable outcomes, streamline workflows, and deliver delight at scale. Skilled in UX strategy, interaction design, design systems, accessibility, and omni‑channel retail, I thrive at the intersection of business impact and human‑centered craft. 📌 View my portfolio & case studies: www.lawrence-richards.com

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Experience (14 roles)

Principal UX Designer

Walmart · Full-time

Dec 2024 - Jul 2025 · 8 mos·New York, New York, United States · Remote

{"0":{"type":"textComponent","text":"Led design strategy for returns across Walmart’s digital and in-store experiences, shaping omni-channel customer and associate workflows.\n\n• Directed UX, service, and industrial design to reduce friction at high-volume retail touchpoints.\n• Partnered with prod...

Staff Product Designer

K Health · Contract

Nov 2023 - Aug 2024 · 10 mos·New York, New York, United States · Hybrid

{"0":{"type":"textComponent","text":"Built a multi-tenant theming framework and design system for K Health’s white-label partner apps, enabling faster launches for Cedars-Sinai, Mayo Clinic, and Hackensack Meridian.\n\n• Created a scalable token + component framework supporting multiple health-syste...

Founding Product Designer

Nivelo · Full-time

Nov 2022 - Oct 2023 · 1 yr·New York, New York, United States · Remote

{"0":{"type":"textComponent","text":"Founding designer, built a 0→1 B2B fintech product and design system, delivering GA in ~6 months.\n\n• Led end-to-end design from discovery through QA sign-off to ship the 0→1 MVP → GA in ~6 months.\n• Designed core workflows: employer onboarding, payroll run set...

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Education (1)

University of Iowa

2002 - 2007

Skills (26)

Frontend

HTMLCSS

UX/UI

Figma

Other

UX StrategyMobile Application DesignUser Experience (UX)UX ResearchDesign LeadershipVisual DesignAgile MethodologiesDesign ProductionClient ServicesWeb DesignEnterprise SaaS Product DesignArt DirectionInteraction DesignUser Interface DesignW3C AccessibilityDesign SystemsProduct DesignHTML5CSS3FigmaaxeChefLoom

Frequently Asked Questions

Where did Alex Lawrence-Richards study?▼

Alex Lawrence-Richards studied BA, Journalism & Mass Communications, Art & Art History at University of Iowa.

What skills does Alex Lawrence-Richards have?▼

Alex Lawrence-Richards's top skills include UX Strategy, Mobile Application Design, HTML, Figma, User Experience (UX). They have 26 skills listed on their profile.

Where is Alex Lawrence-Richards based?▼

Alex Lawrence-Richards is based in United States.